All Things SEO covers a variety of topics related to improving website visibility in the natural (free or unpaid) listings of search engine results pages by employing the best practices for organic search engine optimization (SEO). Columnists share technical expertise on how to build search engine friendly websites, how to use search engine tools and webmaster dashboards, how to avoid common SEO problems such as duplicate content and spam penalties, plus SEO advice from a marketing perspective, opinion and commentary about algorithmic shifts in the search engine industry.

Secrets Of Successful Enterprise SEO Part 2: Building A Winning Team

winning-race-featured In the first part of this series, I outlined a powerful method used by successful enterprise SEOs to tackle the challenge of enterprise SEO. While operational planning is critical to get in place, the best laid plans are useless unless you can execute on them. In this second part, I would like to share another secret of highly effective enterprise SEOs that I've learned over the years while working with many of the largest and most successful enterprises in the world: their unique perspective on developing a "winning team." Surprise -- it's not about hiring the best SEO talent out there to [...]


WMT: Google Gets Personal With SEOs?

wmt Christmas morning, I got something I never expected: a personal email from Google. And it truly felt like a gift! Right out of bed, I had my 3 cans of Red Bull and checked my messages, as usual. Initially, I wasn't surprised to see that I had an email from Google. I figured it was an automated message about profile linking or something like that. But I was wrong. The email was actually from one of Google's Webmaster Trends analysts. He was contacting me about a rankings situation -- in smartphone rankings -- for one of my brand's domains! But don't confuse this with Google's recent ann [...]


The Bing Dilemma: What To Do With The Little Search Engine That Can’t

bing in source code The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a competitor whose very brand ("Google") has become synonymous with the act of searching online. Imagine that you are the person at Microsoft responsible for Bing’s success and are tasked with moving the needle on market share. It seems to me you'd have three basic strategic options: out-feature the competition, develop the brand and go on the attack. 1. Out-Feature Differentiate from the competition by "out-featuring" Google -- i.e., adding shiny new [...]


Just Say No To SEO (Sometimes)

Just Say No to Keyword Rich Titles! There are some SEO rules that you should break. While conventional SEO wisdom advises certain types of behavior, there are times when that advice should be ignored. SEO must be viewed as part of a larger overall marketing picture, and sometimes other considerations must rule the day. Below are three situations where the standard SEO advice is not always the best course of action. Titles & Headlines You are used to being told that you need to load these with keywords. More progressive SEO firms may tell you not to overdo it; and, there are even cases where you might not think about "SEO t [...]


Succeeding With Content In A Mobile World

Unlock the Potential of the Mobile Web In 2013, mobile traffic in the US almost doubled. Cyber Monday of 2013 was the year that cyber Monday went mobile. And, according to Gartner, Q2 of 2013 was the first time that sales of smartphones surpassed sales of feature phones, with the former accounting for 51.8 percent of mobile phone sales worldwide. That last fact in particular shows the unlocked potential of the mobile web. The mobile web is on fire, and a mobile content strategy is a must for 2014. [caption id="attachment_180886" align="aligncenter" width="600"] Unlock the Potential of the Mobile Web[/caption] Evan Britton [...]


The Global SEO & Content Marketing Landscape

Worldwide Internet Audience Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more important than ever! The 2013 year saw search engine heroes and underdogs fight for their share of market across the globe. Here in the U.S., Google continued to dominate the U.S. search market, and Yahoo saw a steady decline while Bing consistently grew. Globally, Google reigned in terms of overall reach, [...]


Year Of The Hummingbird: Our Top SEO Columns Of 2013

sel-seo2013-featured Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists. Perhaps one of the most widely discussed issues within the SEO community in 2013 was the loss of keyword referral data, as Google moved to encrypt all search activity this past September. SEOs relying on this keyword data were forced to change up their tactics and adjust their strategies to accommodate this development. Semantic search was another hot topic in 2013. Although the Schema.org initiative was launched in mid-2011, th [...]


2014 SEO Playbook: Off-Page Factors

2014-seo-playbook Are you ready for 2014? Today's column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority. Part 2 took an updated look at on-page SEO factors, including content, HTML and architecture. In Part 3, I'll discuss off-page factors that SEOs will need to consider as we enter the new year. Enjoy! Links: Quality There is a lot to be said about links. Google is going to continue its trend of getting more discerning and aggressive with penalties in 2014. Quite f [...]


5 “Foundations” Of SEO That Were Torched In 2013

grill-seo The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they still haven’t changed… or have they? Here are five SEO “foundations” that were absolutely torched in 2013. If you are still counting on any of these, stop now and get up to date on what SEO will mean in 2014. 1. Keywords Are The Key To Search Results Many lamented the finality of not provided when it was announced on September 23, 2013 that keywords would no longer be passed in the referral string from Google. But what many failed to [...]


“We Want, But We Won’t” — Don’t Be Your Web Marketing’s Worst Enemy

want-but-wont My wife and I had a conversation with our daughter the other day about responsibility. The gist was she wanted to do something that interfered with commitments she already made. We talked to her about how you have to honor your commitments, even when they get in the way of something else you want. As we talked, we produced a couple of options that allowed her to do what she wanted (albeit less of it) while also allowing her to fulfill her commitments. But, she continued to protest. She wanted what she wanted and no other option was acceptable! The whole conversation reminded me of conver [...]


The Intersection Of SEO & Web Design

SEO Web Design Javascript As technology advances and web usage evolves, so do SEO best practices. Web designers now have more choices and technologies available than ever before. As we enter 2014, I expect we will continue to see advances in web design that bring even more options. I thought it would be helpful to revisit the top SEO considerations relating to some of the latest website design trends, which include parallax, responsive, and HTML5 design. Although I am a huge fan of incorporating all three design choices when appropriate; in all cases, site architecture and accessibility remain the primary SEO con [...]


Breaking The Mobile Speed Barrier For SEO Gold

smartphone-tablet-featured

2014 will offer a new killer SEO technique or two, it’s my bet that leading the charge will be changes to the mobile SEO algorithm in Google. Or, more specifically, changes to the algorithm’s sensitivity to your site render speed on a smartphone device.


Secrets Of Successful Enterprise SEO Part 1: Operational Planning For SEO

pie chart 2 Believe it or not, one of the most challenging aspects of taking on the responsibility of an enterprise site is not determining what needs to be done. There is usually no dearth of opportunities to improve things and no end to the long list of tasks that need to get done -- yes, even at those "hallowed" sites that you may think completely dominate SEO and can do no wrong! Rather, the challenge is to identify, prioritize and execute on these tasks, all the while ensuring that you are prepared and able to get the internal buy-in from all the stakeholders -- from the bosses to the development [...]


4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy

holiday-shopping-featured It's the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It's a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of course, search. A lot has happened in digital marketing in the last year, and if retailers go about business as usual this holiday season, they may miss out on revenue and customer retention opportunities. To help online retailers navigate SEO challenges and spot new opportunities, this post lists four signifi [...]


99 Zingers – Tips That Will Challenge Your Digital Marketing Beliefs

Content Social Media SEO Synergy I love using short, one-line zinger phrases to communicate key points about any given topic, and SEO is no exception. I have accumulated tons of these and decided to compile them into a single post! To supplement my list, I posted on Google+ to crowdsource more of them; for each of those provided to me, I've given credit to the author. Each of these is meant to address common myths and misconceptions about SEO (and digital marketing) or to simply help you focus more clearly on one aspect of it. The reason I find these valuable is that they can help people better understand a key point. I [...]


How Online Retailers Can Leverage Unique Identifiers & Structured Data

sale Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an "entity"? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected. Everything you have learned to date about entity search, semantic search and the semantic Web also applies to e-commerce. The big difference in the shopping vertical compared to other search verticals is that all entities searched for are of the same type. Every product in Google is, in fact, an entity of type "product." [...]


2014 SEO Playbook: On-Page Factors

2014 SEO Playbook Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me the perfect outline for the 2014 playbook, the Periodic Table of SEO Success Factors. Part 2 will cover on-page factors, including content, HTML and architecture. You'll find more than enough food for thought and some very actionable steps. This is not a step-by-step SEO guide, and it's pretty informal. Before embarking on a search engine optimization campaign, do your research or consult with an expert. Content: Quality Quality was a big d [...]


SEO Changed Forever In 2013. How To Adjust And Thrive In 2014

2013-2014-featured If there's ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search -- algorithm updates like Google Hummingbird, SERP enhancements, social integrations -- was aimed at creating a better experience for the searcher. These innovations require SEO marketers to think more closely about the value their content creates for users and to take the technical steps that communicate that value to the search engines. Additionally, with an increasing shift toward mobile, it's even more important t [...]


The Brave New World of SEO: Beyond Websites

changes-ahead-exit-sign We hear it regularly -- the death knell tolling for SEO. In the past several years, we've been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let's face it: the only constant in search is change. But I propose that SEO isn't dead by far. In fact, the role of SEOs is expanding rapidly, and the reality is that we now have to look beyond just the company website. Let's review some of the ways search has changed in 2013 and take a look at how those changes have impacted the role of search marketers. Mobi [...]


6 Ways Google Webmaster Tools Can Improve Your SEO Strategy

Google Webmaster Tools - Facebook Featured Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats, page errors and rich snippets. In addition to technical analysis, I recommend using GWT for basic on-page SEO improvements. Here are 6 easy ways to use Webmaster Tools to improve your on-page SEO. 1. HTML Improvements Under Search Appearance, you will find HTML Improvements. This report provides a snapshot of any issues with your site's meta descriptions and title tags, along with a record of any content that isn't indexable. In the SEO [...]


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