All Things SEO covers a variety of topics related to improving website visibility in the natural (free or unpaid) listings of search engine results pages by employing the best practices for organic search engine optimization (SEO). Columnists share technical expertise on how to build search engine friendly websites, how to use search engine tools and webmaster dashboards, how to avoid common SEO problems such as duplicate content and spam penalties, plus SEO advice from a marketing perspective, opinion and commentary about algorithmic shifts in the search engine industry.
Apr 23, 2014 at 9:50am ET by Benjamin Spiegel
Digital technology -- and the way consumers are using it -- is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all.
We all know content is still king. In order to win the battle for the consumer's attention, or Google rankings, you need to provide quality content and lots of it. (See my article, 3 Tips To Beat The Volume Game, for in-depth discussion on massive internet content growth.)
To satisfy this insatiable demand, content management systems and platforms have had to evolve and allow for the agile and dynam [...]
Related Topics: All Things SEO Column | Channel: SEO | SEM Tools | SEO - Search Engine Optimization | SEO: General
Apr 22, 2014 at 9:25am ET by Jim Yu
Years ago, SEOs proclaimed, "Content is king!" Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts.
Fast-forward to 2014, and we're facing more choices in our marketing with more ways to measure than ever. We have multiple ways to reach customers and mountains of data to sort through; and within all this is the need to confirm that what we're doing is driving business outcomes.
At the top of every SEO's mind right now is content -- and SEOs and brands have a burning need t [...]
Related Topics: All Things SEO Column | Channel: SEO | Link Building: General
Apr 21, 2014 at 9:25am ET by Andrew Martineau
There's no shortage of new digital marketing channels these days -- and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example.
A simple page title tweak could take you from driving 2% of consumers to your landing page, to driving 20%! But today, your organic CTR can be affected by several different elements. Below we'll take a look at five factors in your control:
1. Search Engine Results Page (SERP) Ranking
Marketers everywhere are chasing [...]
Related Topics: All Things SEO Column | Channel: SEO | How To | How To: SEO | Schema.org
Apr 17, 2014 at 9:30am ET by Janet Driscoll Miller
While web designers and developers are often strong at designing and programming websites, not all are as well prepared to handle SEO issues, especially when relaunching websites. Just this week, I've worked with three separate web design firms who contacted me after a recent site relaunch caused a substantial loss of organic website traffic.
So, if you just relaunched your website and you're losing organic traffic, how can you know where to start?
Here's my basic list of the most common issues I see that are often overlooked in a relaunch. While there can be many reasons for traffic lo [...]
Related Topics: All Things SEO Column | Channel: SEO | SEO - Search Engine Optimization | SEO: General | SEO: Redirects & Moving Sites
Apr 14, 2014 at 9:15am ET by Daniel Cristo
Got 10 seconds? Probably. But I bet you won't spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you.
Why Page Speed Matters
Not too worried about your slow site? Maybe you should be. Sweet Brown (video autoplay) said it best: "Ain't nobody got time for that!" And research findings agree.
As SEL news reporter Amy Gesenhues noted in her post last March, average page-load speed for top retail sites was over seven seconds -- well above the ideal load time of thre [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: SEO | SEO - Search Engine Optimization | SEO: General
Apr 11, 2014 at 9:30am ET by Chris Marentis
Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape and has since continued to have far reaching impact.
In its wake, businesses have been forced to modify their web marketing strategies and SEO efforts to regain favor with Google to reclaim their former search rankings.
Read on for the insights we've gained and what you need to do to thrive in this new environment.
What We’ve Learned So Far
In keeping pace [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Algorithm Updates | Google: Hummingbird
Apr 4, 2014 at 9:20am ET by Mitul Gandhi
A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry.
What made my experience at Bradford so incredible was their meticulous attention to detail and single-minded focus on driving their business by numbers -- something that has been ingrained into me ever since my time there.
The part that wasn't so fun at Bradford was being the only search marketer in a half-billion-dollar organization trying to build up [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: SEO | How To: SEO | SEO - Search Engine Optimization
Apr 3, 2014 at 10:15am ET by Nathan Safran
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers.
I want to focus on one aspect of the research: insight into consumer behavior when the buyer is in purchase mode. Analysis of the single graphic below, which shows the sources consumers turn to when researching a purchase, will produce several insights for digital marketers.
[caption id="attachment_187918" align="aligncenter" width="600"] How Consumers [...]
Related Topics: All Things SEO Column | Channel: Retail
Apr 2, 2014 at 9:00am ET by Shari Thurow
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go... and I've also seen fundamental, universal concepts get stronger and stronger over time.
So what I wanted to learn was: what are flavor-of-the-month strategies, and what strategies are going to stand the test of time? Would I hear anything about information scent and the aboutness of digital documents? Should you invest in link development, a sustainable SEO strategy, or ha [...]
Related Topics: All Things SEO Column | Channel: SEO | SEM Industry: Search Marketing Expo - SMX
Mar 31, 2014 at 9:05am ET by Eric Enge
Content marketing is all the rage these days and, if you are pursuing guest posts as part of your link-building strategy, it is critical to target the highest authority sites possible.
You want to find the sites where your presence builds your visibility and reputation (regardless of SEO) and where the links might get clicked and bring you traffic. In addition, you are not looking to get one article published there -- you are looking to become a regular or even to get a column.
Getting into these sites may be hard, but we are not going to simply hope we can. We are going to commit oursel [...]
Related Topics: All Things SEO Column | Channel: SEO
Mar 28, 2014 at 9:30am ET by Tom Schmitz
As a search and internet marketer, it's easy to get caught up in the day-to-day work with our employers and clients, as well as the task of keeping up with the latest developments from search engines, social media platforms and industry tools.
Today, I'd like to step back from this and discuss search and social marketing as a community -- and what that sense of community means for us as professionals and as an industry.
From the earliest days, search marketers have enjoyed an ecosystem that values sharing knowledge and friendship among search professionals, businesses and search engines. [...]
Related Topics: All Things SEO Column | Channel: Industry | SEM Industry | SEM Industry: Community | SEM Industry: Conferences | SEM Industry: General
Mar 25, 2014 at 9:26am ET by Jim Yu
According to new research, brands invest $44 billion in content every year. As online content marketing budgets rise, it is essential that modern day marketers align their content and SEO efforts to maximize ROI.
Have you ever been in a situation where:
You create some killer content, but no one finds it online?
Your SERP position slides as Google thinks your content sucks?
Your technical SEO is awesome, but techs do not understand the human and behavioral element to content production?
Left Brain Meets Right Brain
For many organizations, SEOs and content marketers have long occ [...]
Related Topics: All Things SEO Column | Channel: SEO | SEO - Search Engine Optimization | SEO: Writing & Body Copy
Mar 21, 2014 at 1:00pm ET by Barbara Starr
Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience -- for example, using schema.org markup to create enhanced displays in SERPs (as in Google's rich snippets).
Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has played a key role. Read on for more detail and to learn how to take advantage of this opportunity to make your web pages more visible in this evolution of search.
[caption id="attachment_186756" align="aligncenter" width="540"] Under the Hood o [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Knowledge Graph | Schema.org
Mar 20, 2014 at 9:30am ET by Janet Driscoll Miller
Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy -- or even your entire revenue model?
For many publishers, it's time to take stock of how to work with the Knowledge Graph and how content strategy and revenue models may need to adjust with this shift in organic search.
The Knowledge Graph was designed to provide information about people, places and things (i.e., entities). Google gathers information to supply answers via the Knowledge Graph from a variety [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Knowledge Graph | Google: SEO | SEO - Search Engine Optimization | SEO: General
Mar 17, 2014 at 9:30am ET by Warren Lee
I started writing this article about the sexiness of search from the "green room" at the Computer History Museum in Mountain View, CA -- so in case you don’t already know me, you can probably surmise that I might be a geek.
Why was I at the Museum? That’s where the LiveRamp 2014 conference was held. Amid the annual event put on by the data technology company, I was inspired to step away from the noise and reflect. After a fireside chat with 30+ year CMO veteran Patrick Connolly, currently of Williams-Sonoma, I couldn’t get one particular idea out of my head: Is search still sexy?
Related Topics: All Things SEO Column | Channel: SEO
Mar 17, 2014 at 9:05am ET by Jenny Halasz
Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn't do, etc. But the number one thing you shouldn't do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought would work… finally did.
No Impact On Organic Traffic
The client was a purveyor of a highly competitive retail product -- one of the top in the world, with over 10 million visits per month. Back in July 2012, the client received the first notice that there were "unnatural links pointing to the site." But the c [...]
Related Topics: Advanced | All Things SEO Column | Channel: SEO | Google | Google: Algorithm Updates | Google: Analytics | Google: General | Google: Penalties | Google: SEO | Google: Webmaster Central | How To: Links | How To: SEO | Link Building: General | SEO - Search Engine Optimization
Mar 13, 2014 at 9:00am ET by Trond Lyngbø
You're at Victoria Park in Ontario, preparing to swing from an 80-foot cliff and fly 200 feet across Elora Gorge before rappelling down to the river like a human spider.
Your guide asks you to pick a rope.
Would you ask for the cheapest rope -- or the strongest?
Will you look for the shortest length -- or one long enough to reach the ground?
Yet, business owners rarely apply the same logic when it comes to making business decisions. They look for the cheapest SEO solutions, wanting to pay the lowest hourly rate, for the fewest hours just to save a few dollars.
Related Topics: All Things SEO Column | Channel: SEO
Mar 11, 2014 at 9:15am ET by Chris Liversidge
A surprising blast from the coding past has been making a comeback via SEO, and is frequently making its way into the core of advanced responsive design thinking: the humble sprite.
Related Topics: All Things SEO Column | Google | Google: SEO | How To: Mobile Marketing | How To: SEO | Mobile Search
Mar 3, 2014 at 9:50am ET by Eric Enge
On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel="author" tag. It did not take long before the speculation started -- when would Google start using data from this new tag to impact rankings?
The industry took to referring to this concept as AuthorRank. Note that Google never uses this term, and they continue to talk only about "Authorship."
However, Google has continued to fan the flames with periodic comments on this topic, the most famous of which came from Google executive chairman Eric Schmidt in his book The New Digital A [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Authorship
Feb 28, 2014 at 9:05am ET by Tom Schmitz
Shopping cart SEO can range from the simple to seemingly impossible. In a competitive landscape, how do you separate your store from the competition? How do you balance SEO and usability?
Here are six things I look at early in any shopping cart SEO project.
1. Maintain A Simple Site Structure
Make it easy for customers to get right into the site and find products. For most online stores, I recommend three levels of primary menu navigation:
The home page
Some shops ma [...]
Related Topics: All Things SEO Column | Channel: Retail | Schema.org