AOL In 2011: Charlie Sheen #Winning Over Other Celebrities

AOL announced its most popular global searches (United States, United Kingdom and Canada) in 2011 at http://hot.aol.com. While other search engines have ranked Justin Bieber and Kim K at the top for the year, Charlie Sheen proved he won the hearts of AOL users by climbing to the top of their most searched for celebrity list. Most notable about the AOL hot searches feature this year is the ability to view the UK and Canadian top searches independently, by clicking each country flag to view the differences in search behavior among all three countries. As AOL has over 60 million montly [...]


Mapquest Debuts New Local-Social Mapping Site “MQ Vibe”

People have been speculating about it for weeks and now it's live: MapQuest Vibe. With the launch of the new neighborhood-discovery site MapQuest is striking out in a promising direction. It's not a new social network, as some speculated, but it incorporates social input into a larger algorithmic-based framework that generates a score for nearly every neighborhood in the US, as well as local places. MQ Vibe is launching with 50,000 neighborhoods to start. The idea is certainly compelling: to rank various neighborhoods and local businesses as a way to help residents and tourists (and mayb [...]


Report: AOL, Microsoft and Yahoo To Team For Display Ads

In an apparent response to Google's rising prominence in the display advertising market, the rest of the major players -- Yahoo, Microsoft and AOL -- are reportedly teaming up to sell ads on one another's sites. The report in the Wall Street Journal's All Things D says the pact was explained to a group of ad buyers and Web publishers at a dinner last night in Manhattan. The agreement is also aimed at reducing the amount of inventory that's going to ad networks, where pricing is lower than the companies think they can charge themselves. Yahoo, Microsoft and AOL are also hoping to get other [...]


AOL Q2 Earnings: Display Up, Search Down

AOL released its second quarter earnings this morning. Many financial analysts had a modestly positive reaction to AOL's display ad growth, though overall revenues were were off 8 percent: $542.2 million (vs. $592.2 million a year ago). Display revenues were up 14 percent overall, 16 percent in the US. However search and contextual ad revenues were down 21 percent. No one is very upset about the decline in search revenues given that analysts don't expect much from AOL in this category anymore. AOL's search market share has been declining over time and so it comes as little surprise [...]


MapQuest Launches Local Business Listings Center

Local SEOs have another tool to add to the "citation belt," as it were: MapQuest has announced its own Local Business Center, a place where local businesses can add and/or manage their listing(s) on MapQuest. As the video below shows, the MapQuest LBC functions very much like Google's and Bing's and offers many of the same basic features such as photo uploads, videos, categories and so forth. MapQuest is also offering two premium listing levels at $99 and $399 per year -- the latter of which includes distribution of business information to other sites like Yelp, Yahoo Local, SuperPages and [...]


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