What’s In A Brand? AOL Becomes “Aol.”

Nov 23, 2009 at 9:11am ET by Greg Sterling

One wonders how much the branding consultancy Wolff Olins was paid to help create America Online's new "brand identity." Over the weekend the about-to-be-independent company revealed its new brand and brand philosophy. The major change (so far) is the move from uppercase to lowercase letters: from "AOL" to "Aol." Here's how the release describes that new identity: The new AOL brand identity is a simple, confident logotype, revealed by ever-changing images.  It’s one consistent logo with countless ways to reveal. The new brand identity will be fully unveiled on December 10, when AOL common [...]

Filed in: AOL: General, AOL: MapQuest, AOL: Video

Google Plays It Safe With ‘09 Veterans Day Logo

Nov 11, 2009 at 9:13am ET by Barry Schwartz

If you visit Google.com today, you will see a special logo for Veterans Day. The logo is less complex when compared to last years, where Google had to fix their Veterans Day logo. Last year, Google placed hats on top of each letter on the Google logo, the hats included Army, Navy, Air Force, and Marines. But they forgot one, the U.S. Coast Guard, which they added later. Google also has a logo on Google.co.uk for Remembrance Day: Bing has a Veterans Day Theme: Yahoo typically skips adding a special logo for today, which is what they have done today. But you can see more [...]

Filed in: AOL: General, Ask: General, Google: Logos, Microsoft: General, SEM Industry: General, Yahoo: General

Halloween ‘09 From Google, Yahoo, Bing & Others

Oct 31, 2009 at 8:11pm ET by Barry Schwartz

Today is Halloween and the search engines have logos up for the special day. Before I post the logos, here are some posts from others in the community on Halloween. Matt Cutts of Google had a holy costume. Google Blogoscoped noticed Google added trick or treat to their robots.txt file. Bing has a special visual search edition for today. Bruce Clay's team dressed up and PPC Heros added some funk. Finally, the logos you see below is reposted from the Search Engine Roundtable. Google has four Doodles: Yahoo (Flash): AOL (Flash): YouTube: Bing: Ask.com: [...]

Filed in: AOL: General, Ask: General, Google: Logos, Microsoft: General, SEM Industry: Community, Top News, Yahoo: General

Shashi Seth, Another Ex-Googler, Lands At AOL

Sep 29, 2009 at 4:16pm ET by Matt McGee

AOL announced today that it's hired former Google employee Shashi Seth as its Senior VP of Global Advertising Products. While with Google, Seth was head of monetization for YouTube. Most recently he was the Chief Revenue Officer for Cooliris. AOL's addition of Seth is the latest in a series of hirings from the search industry -- and Google in particular -- going back to March when Tim Armstrong left Google to become AOL's Chairman and CEO. Armstrong was one of Google's longest serving executives, and AOL credited him for helping to "build one of the most successful media teams in the histor [...]

Filed in: AOL: General, Google: Employees

Brad Garlinghouse To Run AOL’s Email, IM & Venture Units From West Coast

Sep 8, 2009 at 8:47am ET by Greg Sterling

Brad Garlinghouse, who was previously an SVP at Yahoo, and the author of the now famous "Peanut Butter Manifesto," is joining AOL as president of Internet and Mobile communications. What this means is that he'll be responsibile for email, IM and other communications tools, which implicates a range of properties including Bebo. According to the press release out this morning Garlinghouse will also be "heading up AOL's Silicon Valley operations from its Mountain View campus and serving as the West Coast lead for AOL Ventures, the company`s venture capital arm headed globally by Jon Brod." [...]

Filed in: AOL: General, AOL: MapQuest

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