MapQuest Launches iPhone App With Innovative Local Search Features
Jun 15, 2009 at 10:27am ET by Greg Sterling
AOL's MapQuest has been in mobile mapping longer than any of its rivals, but it's playing catch up when it comes to the iPhone, which remains the most important smartphone platform for the time being. This morning, MapQuest launched the iPhone version of its MapQuest4Mobile app (launches iTunes). Prior to this app the company has offered an optimized browser-based version for both the iPhone and Android. MapQuest4Mobile as an app has been available for BlackBerry for some time.
The new iPhone MapQuest4Mobile app offers a rich environment with innovative new features. There's a great deal of [...]
Filed in: AOL: Local, AOL: MapQuest, AOL: Mobile
MapQuest Launches Enhanced Biz Locator, Puts Brands On The Map
Mar 3, 2009 at 9:40am ET by Greg Sterling
MapQuest has beefed up its business locator tool. A scrolling vertical bar now appears on the upper right of every map allowing users to populate any map quickly and simply with different categories of businesses or, in the case of advertisers, with specific brand locations.
Here's what happens when you click the logo for Holiday Inn on a New York map:
Note how Holiday Inn also has the display ad on the right side of the page (see below). That's very deliberate and will be a feature of advertising on the business locator:
Users can also add multiple layers of business type [...]
Filed in: AOL: Local, AOL: MapQuest, AOL: Mobile, Top News
AOL Launches Local Events Search: When.com
Nov 3, 2008 at 10:21am ET by Greg Sterling
AOL is unveiling When.com this morning. It's a local events site powered by Zvents. When.com deemphasizes the AOL brand but will become part of the "AOL Local Network," which includes MapQuest, AOL Cityguide, AOL Travel, etc. There will also be an When.com widget soon.
When.com uses IP targeting to determine default location, but offers personalization when users register.
Zvents content is also integrated into MSN Cityguides. Yahoo has Upcoming, its user-generated events site. Google Calendar allows publishers to add events and allows users to discover/search for them. It's not cle [...]
Filed in: AOL: Local, AOL: MapQuest
Google Maps: #1 In Features, Market Share Rising
Oct 3, 2008 at 12:19pm ET by Matt McGee
As Google Maps continues to roll out new features that competing map services don't have, web users are rewarding it with big gains in traffic. A recent analyst report says Google is the number one maps site in terms of features and usability, and new Hitwise.com traffic data just shared this week with Search Engine Land shows Google Maps pulling much closer to category leader MapQuest.
In a report issued this week, the boutique investment bank Cowen and Company says Google is the clear leader with the most user-friendly features among the four major mapping sites. "Google Maps has meaningf [...]
Filed in: AOL: Local, AOL: MapQuest, Ask: City, Ask: Maps, Google: Maps & Local, Google: Mobile, Microsoft: Bing Maps & Local, Stats: Hitwise, Yahoo: Maps & Local
AOL Unveils MapQuest Local, Video Search For Mobile (WAP)
Sep 10, 2008 at 9:40am ET by Greg Sterling
MapQuest has recently stepped up development efforts, rolling out a new and improved "beta" site just a couple of weeks ago. MapQuest product VP Mark Law told me at the time that was the first of many changes and improvements to come. Accordingly, yesterday, the company debuted MapQuest Local a new "start page" (think MyYahoo or MyAOL) for local content. It features drag and drop widgets that can be customized.
AOL also sees MapQuest Local as a kind of open platform that will increasingly allow third parties to distribute their locally relevant content to MapQuest's 48 million monthly users. [...]
Filed in: AOL: Local, AOL: MapQuest, AOL: Mobile, Top News
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