AOL Returns As Independent Company, Search Decision Looms
Dec 10, 2009 at 9:27am ET by Greg Sterling
Yesterday was the first day of trading for the "new" AOL, an independent company with a market cap of $2.5 billion dollars. When AOL "bought" TimeWarner a decade ago in an all-stock transaction worth $182 billion there was a near consensus that the combined company represented the future of media and publishing. It made a lot of sense -- conceptually. But the marriage never worked out and AOL saw its fortunes decline literally and figuratively as newer companies ascended over the last 10 years.
Now, with former Googler Tim Armstrong at the helm, the company's independent strategy is focused [...]
Filed in: AOL: General, AOL: Local, AOL: MapQuest, AOL: Mobile
MapQuest Launches iPhone App With Innovative Local Search Features
Jun 15, 2009 at 10:27am ET by Greg Sterling
AOL's MapQuest has been in mobile mapping longer than any of its rivals, but it's playing catch up when it comes to the iPhone, which remains the most important smartphone platform for the time being. This morning, MapQuest launched the iPhone version of its MapQuest4Mobile app (launches iTunes). Prior to this app the company has offered an optimized browser-based version for both the iPhone and Android. MapQuest4Mobile as an app has been available for BlackBerry for some time.
The new iPhone MapQuest4Mobile app offers a rich environment with innovative new features. There's a great deal of [...]
Filed in: AOL: Local, AOL: MapQuest, AOL: Mobile
MapQuest Launches Enhanced Biz Locator, Puts Brands On The Map
Mar 3, 2009 at 9:40am ET by Greg Sterling
MapQuest has beefed up its business locator tool. A scrolling vertical bar now appears on the upper right of every map allowing users to populate any map quickly and simply with different categories of businesses or, in the case of advertisers, with specific brand locations.
Here's what happens when you click the logo for Holiday Inn on a New York map:
Note how Holiday Inn also has the display ad on the right side of the page (see below). That's very deliberate and will be a feature of advertising on the business locator:
Users can also add multiple layers of business type [...]
Filed in: AOL: Local, AOL: MapQuest, AOL: Mobile, Top News
MapQuest Launches Mobile Personalization
Feb 24, 2009 at 12:55pm ET by Greg Sterling
As part of a wave of new features, MapQuest late last year introduced My MapQuest, a personalization tool for the PC side of the business. It subsequently renamed that offering "My Places" and has now launched it in mobile.
My Places for MapQuest4Mobile offers a rich user experience and the ability to save maps and directions. It also provides a bridge between the mobile-PC divide by offering consistency across platforms.
MapQuest4Mobile, the application, is currently available to BlackBerry devices (and free), although the company plans to roll it out rapidly to other platforms includin [...]
Filed in: AOL: MapQuest, AOL: Mobile, Google: Maps & Local
ComScore To Report Google Maps Now Number 1
Feb 14, 2009 at 11:12am ET by Greg Sterling
Forthcoming January traffic data will reportedly show that Google Maps has taken the lead from MapQuest as the top mapping site in the US. According to the numbers that I received (I've asked comScore to verify), MapQuest's January monthly unique visitors were 41.5 million and Google's were 42.2 million.
This is the first time that Google Maps has overtaken MapQuest. However my source said that time on site/engagement, as reported by comScore, is still greater for MapQuest than for Google Maps.
In some respects we have been anticipating this event for a long time, ever since Google remo [...]
Filed in: AOL: MapQuest, AOL: Mobile, Google: Earth, Google: Maps & Local, Top News
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