A Look Back At The Old Search Engines
Sep 14, 2009 at 9:31am ET by Barry Schwartz
The Six Revisions blog complied an excellent list of the classic search engines, some dating back to the 1990s. His list includes screen shots of both the old and current (if available) versions of HotBot, Excite, WebCrawler, Ask Jeeves, Ask.com, Yahoo, Google, Dogpile, AltaVista, Lycos, MSN Search, Bing, AOL Search, Infoseek, Go.com, Netscape, MetaCrawler, and All The Web.
Scrolling down the list and looking at some of those old screen shots bring back fun memories. Of course, there are many search engines missing, too many to list there or even here. But looking at the old screen capt [...]
Filed in: AOL: Search Marketplace, Ask: Web Search, Google: Web Search, Microsoft: Bing, Microsoft: Live Search, Search Engines: Lycos, Search Engines: Other Search Engines, Yahoo: Search
AOL CEO Tim Armstrong: “The Model Is Disney”
Jul 20, 2009 at 10:49am ET by Greg Sterling
It's been roughly 100 days since Tim Armstrong was named CEO of AOL in anticipation of a spin-off/IPO of the company from corporate parent TimeWarner later this year. There are a slew of interviews out this morning in which Armstrong assesses his first 100 days, the state of the business and gives some indications of where AOL is headed.
Among the highlights:
AOL sees content and its display ad network reach as its primary strengths
It will have many brands built on more unified platforms that simplify the back end
The new AOL will be divided into the following areas (per AdAge): co [...]
Filed in: AOL: General, AOL: MapQuest, AOL: Search Marketplace, Google: Partnerships
AOL Debuts Bebo “Social Inbox”
Dec 10, 2008 at 10:34am ET by Greg Sterling
AOL is repositioning or perhaps enhancing Bebo as a kind of dashboard for the internet using the concept of a "social inbox." The Wall Street Journal has coverage of what's at stake for AOL and the challenges facing social media ad revenues. The social inbox idea is about aggregation of content and services (e.g., email) from a range of third parties and partners in one place.
The press release describes the strategy:
The new aggregation and update features delivered by Bebo go a long way toward solving the main problem facing consumers online, namely, a cluttered social networking experi [...]
Filed in: AOL: General, AOL: Search Marketplace, Features: Analysis, Search Engines: Social Search Engines
AOL Creates “Platform-A Marketing Solutions” Unit
Dec 12, 2007 at 12:30pm ET by Greg Sterling
Trying to realize the promise of its "Platform A" integrated display advertising initiative, AOL has created "Platform-A Marketing Solutions." The new unit combines the formerly separate sales teams of AOL and Tacoda. AOL acquired behavioral targeting firm Tacoda in July of this year.
The effort is focused chiefly on traditional brand advertisers and the top online advertisers.
[...]
Filed in: AOL: General, AOL: Search Marketplace
Report: AOL To Acquire Quigo For $300 Million
Nov 6, 2007 at 9:38am ET by Greg Sterling
There are rumors and reports circulating that AOL is about to add Quigo to its now pretty full roster of online ad networks and technologies, which includes Tacoda, Advertising.com, Third Screen Media, Lightningcast, and AdTech. These entities are the backbone of AOL's "Platform A" integrated online (and mobile) advertising, er, platform. AOL now claims that its has greater reach than any of its online competitors.
Quigo has an impressive client roster of online publishers and has captured a number of publishers from Google with its technology and notion of "independence." There were rumors [...]
Filed in: AOL: General, AOL: Search Marketplace, Business Issues: Acquisitions & Investments
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