Nov 23, 2009 at 9:11am ET by Greg Sterling

One wonders how much the branding consultancy Wolff Olins was paid to help create America Online's new "brand identity." Over the weekend the about-to-be-independent company revealed its new brand and brand philosophy. The major change (so far) is the move from uppercase to lowercase letters: from "AOL" to "Aol." Here's how the release describes that new identity: The new AOL brand identity is a simple, confident logotype, revealed by ever-changing images. It’s one consistent logo with countless ways to reveal. The new brand identity will be fully unveiled on December 10, when AOL common [...]

Related Topics: AOL: General | AOL: MapQuest | AOL: Video

AOL’s Truveo Relaunches As Improved Video Search Destination

Jun 25, 2009 at 10:10am ET by Greg Sterling

According to comScore the average watcher of online video in the US took in 385 minutes-worth in April. And according to Nielsen, in May, "year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 49 percent growth in time per viewer." The leading video site is Google/YouTube by a large margin with almost double the unique users of Fox Interactive Media, the next ranking US online video provider. After that it becomes much more competitive. Against that backdrop of intense competition and increasing consumer demand for online video, AOL's video [...]

Truveo Says It’s The Most Comprehensive Video Search Provider

Sep 23, 2008 at 12:17pm ET by Greg Sterling

An internal Truveo study conducted during the past month found that Truveo has a more comprehensive video search coverage than its top competitors. According to Truveo it undertook the study itself because "there is no major testing organization, publication or consulting firm publicly conducting ongoing quality studies of video search engines." Included in the study were Blinkx, Google Video, Microsoft Live Video Search and Yahoo Video search, in addition to Truveo. YouTube was not included because it's not considered by Truveo to be a "video search engine." Truveo indexes YouTube results. [...]

Searching For Olympics News And Video

Aug 8, 2008 at 5:27pm ET by Greg Sterling

The Olympics are now officially under way. One of the unofficial competitions is among the search engines and companion sites to offer scores, updates and coverage of the games. Below is a roundup of where you can keep track of the medal count and watch your favorite action online. Google: Google has an Olympics homepage that showcases a range of services and tools to keep track of events, including an iGoogle gadget. Depending on what country you're in, there are different YouTube channels. And there's a mobile site. Google is also offering special OneBox results for individual Olympic [...]

Truveo Creates New Election Videos Site

Jan 17, 2008 at 10:05am ET by Greg Sterling

AOL's video search engine Truveo has created a new election videos site/area that collects candidate videos as well as commentary and news footage. Truveo claims the site is more comprehensive in terms of its sources and range of content than others. YouTube offers YouChoose, featuring candidate and user-generated videos, and Yahoo News has election-related video. MSN video offers election coverage as well. [...]

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