AOL Introduces ‘Platform A’: Integrated Ad Targeting

AOL has moved its corporate headquarters to New York to be at the center of the U.S. ad and media universe and has introduced what it's calling "Platform A," an integrated ad buying platform and network that the company says has broader reach than any other today. and some of the more recent AOL acquisitions, including mobile ad network Third Screen Media and behavioral targeting firm Tacoda, are being integrated to provide an impressive array of capabilities that should rival Yahoo, Google and Microsoft. From the press release: The new entity, called Platform A, will offer [...] New Home For The Netscape Social News Site

Last week, it was announced that the social news site Netscape had been transformed into a year ago was going way, with Netscape becoming a more classic news portal and "social Netscape" to be moved elsewhere. Now we know where elsewhere is: (not currently live). Social News Update from the Netscape Blog informs people of the change but gives no timing as to when it will happen other than "soon." I'm somewhat amazed there's not even a holding page up at Propeller, at the moment. See also discussion on the change at Techmeme. [...]

Netscape “Classic” To Return As Default View

Netscape has announced that the social news site it transformed into just over a year ago will be dropped from the Netscape home page in favor of the more traditional news portal site it released last month. Netscape made it clear that the social news site will continue, though the new future location hasn't been posted. TechCrunch takes the line that without saying where the site will be located, the Netscape social news experiment is effectively dead: Drapeau claims that the social news service will go on at a new site, but failed to name the site or when it would be launched; certainly [...]

Ask Jumps, Google Slips and Yahoo Leads American Customer Satisfaction Index for Search

For the first time, Yahoo has beaten Google in the annual University of Michigan American Customer Satisfaction Index (ACSI). The survey measures U.S. consumer satisfaction across a broad range of business and product categories including "e-business," which covers search. The survey asks a statistically representative sample of consumers to rate their experiences with portals and search engines according to a number of criteria, which produces an overall satisfaction score on a 100 point scale. The search/portal category has been rated since 2000. Until this year, Google has always lead the A [...]

AOL To Acquire Behavioral Targeting Ad Network Tacoda

AOL this morning announced that it would be acquiring Tacoda, a behavioral targeting (BT) ad network and technology provider (which works with many newspaper publishers). AOL owns the largest online ad network,, and will be integrating BT capabilities into that property as well as others across its network. BT is a form of personalization, which has new momentum throughout the Internet and, specifically, on Google and Yahoo. Deal terms were not disclosed. iMedia has a nice round-up of ad networks (not exhaustive) for those keeping score on who's left to buy. [...]

AOL: Tomorrow’s Google Free Friday Alternative

Tomorrow is the first of the Google Free Fridays that Search Engine Land is promoting in July. As our previous This July: Try Google-Free Fridays! post explains, the point is to encourage people to open their eyes to some of the other major search engines, whether it to be to discover something great and new or to reassure yourself that Google's the right choice. Tomorrow's choice: AOL. Rather than search with Google (or Yahoo, Microsoft or Ask for that matter), try out an AOL search service. It offers a variety of them. To get you started, there's a rundown on some of what AOL offers in terms [...]

History Of AOL Search

In preparation for those trying AOL tomorrow as part of our first Google-Free Friday, I thought it would be helpful to give some background on AOL in search. AOL has long offered search -- and even owned several web crawling technologies -- over the years. Don't forget to read AOL: Tomorrow's Google Free Friday Alternative for tips to what services to use from AOL in your searching! 1995-1999 June 1995: AOL buys WebCrawler, one of the major crawler-based search engines of its day. November 1996: AOL announces deal to sell WebCrawler to Excite (which itself later gets sold to Infospace [...]

Reuters Buys Search Mining Tech; Former AOL Search Chief Campbell To Lead New Search Group

Via PaidContent, news that Reuters is to acquire text analytics company Clearforest, part of creating a new strategic group around search. Leading that group is Gerry Campbell, the former long-time head of AOL's search efforts: As part of its drive into this space, it has created a new strategic group within Reuters and appointed former head of search for AOL, Gerry Campbell, who will oversee the integration of ClearForest and drive this innovation. PaidContent made references to Clearforest having been working with Reuters to "boost search rankings for its business stories." To [...]

AOL’s Top Searches Of 2006

Gary Price reports that AOL has released their top searches of 2006. The results are categorized by "Overall Search," "Video Search," and "People Search." Top overall search is "Weather," the top video search is "iPod" and the top people search is "Paris Hilton." You can find the results over here. [...]

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