Brad Garlinghouse To Run AOL’s Email, IM & Venture Units From West Coast
Sep 8, 2009 at 8:47am ET by Greg Sterling
Brad Garlinghouse, who was previously an SVP at Yahoo, and the author of the now famous "Peanut Butter Manifesto," is joining AOL as president of Internet and Mobile communications. What this means is that he'll be responsibile for email, IM and other communications tools, which implicates a range of properties including Bebo.
According to the press release out this morning Garlinghouse will also be "heading up AOL's Silicon Valley operations from its Mountain View campus and serving as the West Coast lead for AOL Ventures, the company`s venture capital arm headed globally by Jon Brod."
[...]
Filed in: AOL: General, AOL: MapQuest
AOL CEO Tim Armstrong: “The Model Is Disney”
Jul 20, 2009 at 10:49am ET by Greg Sterling
It's been roughly 100 days since Tim Armstrong was named CEO of AOL in anticipation of a spin-off/IPO of the company from corporate parent TimeWarner later this year. There are a slew of interviews out this morning in which Armstrong assesses his first 100 days, the state of the business and gives some indications of where AOL is headed.
Among the highlights:
AOL sees content and its display ad network reach as its primary strengths
It will have many brands built on more unified platforms that simplify the back end
The new AOL will be divided into the following areas (per AdAge): co [...]
Filed in: AOL: General, AOL: MapQuest, AOL: Search Marketplace, Google: Partnerships
MapQuest Launches iPhone App With Innovative Local Search Features
Jun 15, 2009 at 10:27am ET by Greg Sterling
AOL's MapQuest has been in mobile mapping longer than any of its rivals, but it's playing catch up when it comes to the iPhone, which remains the most important smartphone platform for the time being. This morning, MapQuest launched the iPhone version of its MapQuest4Mobile app (launches iTunes). Prior to this app the company has offered an optimized browser-based version for both the iPhone and Android. MapQuest4Mobile as an app has been available for BlackBerry for some time.
The new iPhone MapQuest4Mobile app offers a rich environment with innovative new features. There's a great deal of [...]
Filed in: AOL: Local, AOL: MapQuest, AOL: Mobile
Hitwise: Google Maps Has More Traffic, MapQuest More Engagement
Apr 15, 2009 at 8:45am ET by Greg Sterling
There's already been considerable discussion of the passing of the maps traffic crown from MapQuest to Google Maps. Hitwise, comScore and Compete all show Google Maps as the traffic leader in the category. One could argue with relative confidence that the long-anticipated development is a consequence of two things: Google's ability to refer traffic to its own property and regular innovation at Google Maps with features like Street View, among others.
According to a new post on the Hitwise blog, despite Google's traffic advantage, MapQuest retains brand strength and has greater engagement th [...]
Filed in: AOL: MapQuest, Google: Maps & Local
MapQuest Launches Enhanced Biz Locator, Puts Brands On The Map
Mar 3, 2009 at 9:40am ET by Greg Sterling
MapQuest has beefed up its business locator tool. A scrolling vertical bar now appears on the upper right of every map allowing users to populate any map quickly and simply with different categories of businesses or, in the case of advertisers, with specific brand locations.
Here's what happens when you click the logo for Holiday Inn on a New York map:
Note how Holiday Inn also has the display ad on the right side of the page (see below). That's very deliberate and will be a feature of advertising on the business locator:
Users can also add multiple layers of business type [...]
Filed in: AOL: Local, AOL: MapQuest, AOL: Mobile, Top News
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