AOL is quickly and quietly moving on a number of fronts in mobile to establish itself as a leader. Not long after the relaunch of rival MSN's WAP portal, AOL upgraded mobile search and, last week, relaunched its WAP portal with more personalization and generally greater usability. According to this BusinessWeek article, "U.S. traffic to AOL's mobile Web site is higher than that to Google Mobile's and double that of MSN Mobile's, according to Hitwise."
On the advertising side, AOL owns Third Screen Media, Advertising.com and BT provider Tacoda, which are all being integrated into the recently [...]
Related Topics: AOL: Mobile | Channel: Mobile