We recently received an email from a reader who'd made an inquiry with Google AdWords support. Why, this reader had asked, is Ask.com allowed to buy AdWords and rank for certain surprising terms, when its landing page features mostly ads above the fold? Doesn't that violate Google's policies on arbitrage?
All About Arbitrage
Arbitrage, when it comes to Google AdWords, is when a advertiser hopes it can buy traffic from Google for less than it makes off ads on its own site.
In other words, say a company buys an ad for $0.60 per click on Google. Visitors click on that ad, come to the adverti [...]
Related Topics: Ask | Channel: SEM | Features: Analysis | Google: AdWords | Top News