Desperate Or Cool? Ask.com Gets Full Home Page Skin Ads
May 21, 2009 at 12:59pm ET by Barry Schwartz
If you visit Ask.com today, you will see what looks like a huge ad, in form of what is called (I believe) a skin ad, engulfing the home page. The ad, at least to me, shows a sign of desperation for Ask.com to raise ad dollars. While Google would rarely ever show an ad, even a text ad, for a third-party on their home page, Ask.com makes a full page ad. At the same time, the ad is cool in that many of the mouse hovers lead to search results, with Ask.com's Smart Answers, similar to how Live.com does hotspots.
Here is a picture:
I am curious on your take. Do you like these types of [...]
Filed in: Ask: Promotions
Ask Welcomes Back Jeeves, At Least In The UK, That Is
Apr 19, 2009 at 7:00pm ET by Barry Schwartz
It has been well over three years since Ask.com has retired Jeeves. Ever since then, many searchers and internet users have asked for his return. Today, Jeeves has come out of retirement, at least in the UK, where he returns as the brand behind the search engine. Visiting uk.ask.com or any of the URLs should now give you the revitalized Jeeves character, when accessed within the UK.
The new character has been transformed into a 3D icon, replacing its 2D counterpart. The 3D version will be found on the Ask UK home page and on the right hand side of the search results. The character will [...]
Filed in: Ask: Promotions, Features: Analysis, Top News
Ask.com Shows Display Ads On Home Page
Mar 26, 2009 at 1:46pm ET by Barry Schwartz
If you visit Ask.com today, you may notice that they have ads for their sister sites. Here is a picture of Ask.com with a Match.com ad, an IAC property.
Currently, Ask.com is the only "search engine" to have display ads on their search home page. I'll leave my negative thoughts to myself this time. [...]
Filed in: Ask: General, Ask: Promotions
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