Jan 1, 2012 at 11:02am ET by Barry Schwartz

Welcome to 2012 and Happy New Years Day everyone! We wanted to share with you the logos and themes from the search engines for New Years! Google had two different logos, one for New Years Eve and the other for New Years Day. Bing had an outstanding video home page background: Yahoo had this nice Flash animated logo: Ask.com: Dogpile: Baidu: Sogou: Also, you do not want to miss the best Google logos for 2011. [...]

Related Topics: Ask: Promotions | Baidu | Google: Logos | Microsoft: Marketing | Top News

Ask.com Returns To TV With Spot Emphasizing Q&A

Oct 26, 2011 at 10:33am ET by Greg Sterling

Ask.com has a long history in TV advertising; some of it has been entertaining and some of it controversial. But the IAC-owned search engine was on a TV hiatus of sorts during the past couple of years. Now, according to AdWeek, the company is running new TV ads in San Francisco and Los Angeles. The ads reportedly focus on Ask's more recent positioning as a Q&A engine: The 15-second commercials emphasize the company’s new focus on fact-based answers to questions posed in everyday language, showing people asking things like “Where can I watch TV online for free?” and “Does speed [...]

Related Topics: Ask: General | Ask: Promotions

Bing It? “Bring It,” Says Google

Jun 23, 2010 at 9:31pm ET by Danny Sullivan

I got a chuckle out of this on Google. Do a search for bing it, and Google comes back with a suggestion of "bring it." Is Google telling Bing to bring it on? It's all automated, of course. This is just Google's spelling correction kicking in. Many more people are likely typing in "bring it" than "bing it," so Google's trying to do the right thing and help them. But it's still funny to me. Over at Ask, the same thing happens there: So see, it's not just Google being mean to Bing. Yahoo also does something similar. It brings back results for for both "bring it" and "bing it" [...]

Ask.com Puts Its NASCAR Sponsorship Back In Garage

Feb 8, 2010 at 6:04pm ET by Matt McGee

Ask.com has ended its NASCAR sponsorship after one year. That's according to The Sporting News, which reports that the sponsorship was actually fairly successful for Ask.com. Jared Cluff, Ask's senior VP of marketing, says the deal produced some measurable results in 2009: "We saw double-digit increases in usage among NASCAR fans. With the fan cards that our Ask Ambassadors passed out at the track, we saw a 27 percent conversion rate to the site, so fans were coming back from the track and going to the site. That's a remarkable stat." The Sporting News says Ask spent about $15 million [...]

Related Topics: Ask: Business Issues | Ask: Promotions

Dress Up Ask Jeeves In The UK

Jan 25, 2010 at 9:10am ET by Barry Schwartz

Ask UK (uk.ask.com) has a new game where you can dress up the lovable Jeeves character. Just search for [want to dress up jeeves] at Ask UK and you will be presented the opportunity to place khakis on the famous butler. You can dress up Jeeves at uk.ask.com/dressupjeeves. UTalkMarketing.com reported "Gieves and Hawkes together with Ben Sherman have supplied virtual outfits that allow users to transform butler Jeeves from his usual smart two-piece suit." The Flash dressup wizard was created by Framestore and Moonshine and offers 100,000 different outfit combinations. Here is a video o [...]

Related Topics: Ask: General | Ask: Promotions

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