Ask: Sponsored Listings

Why Is Ask Really Hiding Their Ads Referrer Data

Mar 16, 2010 at 9:43am ET by Barry Schwartz

I reported at the Search Engine Roundtable that Ask Sponsored Listings has changed how they handle sending referrer data to webmasters. From now on, they are basically not sharing the page of origin with the webmaster. Why? Ask said they have moved to a new system named PureLeads. What is Pureleads? The FAQ explains: Pureleads is our new proprietary technology that blends advanced click purification methods and automated campaign traffic management. The Pureleads system protects your campaign from unpredictable delivery spikes, automated click traffic and suspect traffic sources. The [...]

Filed in: Ask: Sponsored Listings

Oh Say Can You See Ask.com’s Irrelevant Ads Showing On Google?

Nov 25, 2009 at 6:52pm ET by Danny Sullivan

I said from time to time, I'd highlight some bad search results I come across. Here's a killer -- a top ranking for us national anthem on Google that when you click on it brings up random web sites that have nothing to do with the song. Behind the scenes, there's an Ask.com connection. Let's dive in. Here's the listing: For those who can't view images, I'm pointing at the fifth listing, which says: gbjann.com Get an auto loan that's right for you. Compare auto loan rates of top lenders. ... Loan type : Sort by : State : City : New auto, 48 mo. New auto, 60 mo. ... gbjann.com/anthe [...]

Filed in: Ask: General, Ask: Sponsored Listings, Features: Analysis, Google: Web Search, Stats: Relevancy, Top News

Ask.com Adds More Sponsored Ads, Pushing Organic Results Below Fold

Feb 25, 2008 at 1:28pm ET by Barry Schwartz

I was messing around with the Ask.com interface on my Mac and decided to compare some results between my Mac browser and Internet Explorer for PC. I noticed that Ask.com is now displaying five sponsored results for many keyword searches. The organic results are now below the fold, like they once were before dropping Jeeves. One of many searches where you can find five sponsored results at the top of the Ask.com results is for mp3 players. Here is the result in IE for PCs: But when you search in Safari or Firefox, you only get three ads at the top: This is a huge shame. It was one o [...]

Filed in: Ask: Sponsored Listings, Ask: Web Search

Ask Sponsored Listings Gives Click Fraud Reimbursements

Jan 3, 2008 at 9:13am ET by Barry Schwartz

Scott Hendison received an email about a click fraud settlement by Ask Sponsored Listings. If you purchased online advertising from IAC Search & Media and/or ASK Jeeves from August 2005 to now, you are entitled to some form of reimbursement for click fraud or other invalid or improper clicks. The details can be found at AskSettlement.com, which contains a PDF of the settlement notice, the online claim form, a method to contact someone, and frequently asked questions. There is a fund of $820,000. Of that, $258,333 will go to the lawyers and the rest will be given to those who qualify for th [...]

Filed in: Ask: Sponsored Listings, Legal: Clickfraud

Will Google Renew Ad Deal With Ask.com?

Oct 9, 2007 at 8:57am ET by Barry Schwartz

Ask.com Ad Pact With Google Ends Soon from CNNMoney.com covers how the deal for Ask.com to carry Google's paid listings expires at the end of this year and suggests Ask.com has more to lose than Google by not renewing it. Let's break down some of those numbers from the story: In the second quarter, Google earned $997 million from ads on "partner sites." Barry Diller of IACI said that his Ask.com accounted for 10% of Google's partner site revenue. That means Ask.com should have brought in almost $100 million of that for Google. Google's own properties earned them $1.43 billion. That is a s [...]

Filed in: Ask: Business Issues, Ask: Sponsored Listings, Google: Partnerships

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