Spotted via Marketing Pilgrim, this interview with Ask.com CEO Jim Lanzone by Donna Bogatin at ZDNet on his vision and his role within both Ask and parent company IAC:
"We are a world-class technology company and we are able to take ingredients from our sister companies, luckily in many cases premium ingredients because they are number 1 and 2 in their category, and we can remix those ingredients into something that is market leading in a particular vertical. That is exactly what we did with AskCity."
Lanzone also talks about the new AskX site, other future additions in vertical search, and [...]
Related Topics: Ask: Ask X | Ask: Business Issues | Ask: General | Channel: Search Marketing