Ask.com Launches New Visual Q&A App “Pollroll”

Screen shot 2012-03-08 at 9.11.24 AM It seems like there are a million apps launching or promoting themselves in connection with the upcoming SXSW conference in Austin, Texas. Among them is Pollroll a new Q&A mobile app from Ask.com. Pollroll, according to Ask, "is designed to facilitate the creation, distribution and sharing of poll questions and results." In addition to answering polls users many annotate their responses with comments. And polls can be shared on Facebook and Twitter. There is a location element here ("Where's the best Austin BBQ spot?") as well as the ability to ask more general questions that don't p [...]


Ask Launches Local Conversations iPhone App

Ask.com noticed some interesting behavior happening on its Q&A iPhone application. People were trying to have "conversations" in the comments area of the app, according to Ask's Jason Rupp. Much of that chat activity was focused on particular locations. But Ask's Q&A app wasn't intended to support full-blown conversations. Cut to several months later and, just in time for the SXSW conference, Ask is launching a new app focused on local conversations. It's called Ask Around. Location awareness on the phone immediately puts people into the middle of a local conversation. All commen [...]


Ask: Mobile Users Want “Fresh” Information in Real Time

An Ask.com survey, conducted by Harris Interactive (n=1,538 US mobile phone users), finds that user expectations on mobile devices (especially in a local context) are different vs. the PC. The study is intended in part of promote Ask's Q&A mobile app. But the data also reflect and confirm interesting differences between mobile and PC user attitudes and behavior. The study reveals that mobile users have higher expectations of information and want more "real time" content than they do on the PC. This makes sense given that the needs and interests of most mobile users are more immediate th [...]


Ask Comes Full Circle With “Q&A” Offering

As Matt posted earlier this evening Ask is in beta on a new approach to search, or perhaps more accurately: a return to an earlier approach but with greater experience and sophistication. The IAC-owned company is returning, conceptually, to its origins as a question & answer engine, when human editors were involved. This has been in the works since last year when Ask was calling it "social search." The company is making a serious bet that "Q&A" can be a differentiator for Ask and provide new appeal for the engine, which has seen flat-to-modestly-declining traffic over the past two y [...]


Ask Launches New “Deals” Vertical Within Search

Online coupons have been around for many years, at least a decade. Despite this no publisher or site has arisen to yet win the space. There's no Facebook of coupons, no Twitter of coupons and, dare I say it, no Google of coupons. Google itself would seem to have missed or mishandled the opportunity with its peek-a-boo approach to local coupons. Yet coupons and deals have become progressively hotter during the recession. And now there are a growing number of sites online and in mobile that promise access to offers and savings. Sensing a differentiating opportunity, Ask is today launching a [...]


Ask Mobile Adds “Click To Speak” Directions

Ask's Mobile WAP site has added voice to the process of getting directions. The voice-activated service is provided by Dial Directions. On the mobile Ask site, next to the "Directions" link you'll find a new "Voice Entry" link. That sends users to the Dial Directions phone number (347-328-4667) or initiates a phone call. Users then verbally provide the requested location and destination information. The service sends a text link that opens a WAP page with a map and turn-by-turn directions. Dial Directions also has the capacity to provide text-only directions that don't require mobile browser a [...]


Why I’m Bullish On Mobile Search

I am a strong believer in the future of mobile search or what I prefer to call mobile access to information. This takes into account not only what we think of search today but also audio, video, text messaging, location based info, and more. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. Why am I so bullish on mobile? When mobile services become better known by searchers (that's a large challenge) and used correctly (another challenge), they can [...]


Forty-Eight Hours With Ask Mobile

On Friday I received a briefing on Ask Mobile (with GPS) and a demo phone with the application pre-installed. I now have three mobile devices that I'm carrying: a traditional cellphone, a Windows Mobile device and the Ask Mobile demo phone. It's quite a challenge to physically manage all these devices as I walk and drive around. I've been testing Ask Mobile casually beside Google Maps for Windows Mobile, Microsoft's Live Search/Local Mobile application and WAP-based Yahoo oneSearch, which just rolled out yesterday to a broad range of Asian countries. This post offers some preliminary reactio [...]


New Ask Mobile Application Launched

Reuters and the Wall Street Journal have broken the story early. Ask has launched a new GPS-powered mobile application that contains content from Citysearch and Evite (and other IAC properties in the future). In my quick demo of the phone I was impressed with its many features and capabilities. But the most interesting and impressive aspects of it from my point of view involved the integration your contacts, the application's content and tools and GPS: the capacity to send my location information very simply to many people simultaneously through my contact list. I'll have more to say Monday w [...]


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