Ask Launches New “Deals” Vertical Within Search

Online coupons have been around for many years, at least a decade. Despite this no publisher or site has arisen to yet win the space. There's no Facebook of coupons, no Twitter of coupons and, dare I say it, no Google of coupons. Google itself would seem to have missed or mishandled the opportunity with its peek-a-boo approach to local coupons. Yet coupons and deals have become progressively hotter during the recession. And now there are a growing number of sites online and in mobile that promise access to offers and savings. Sensing a differentiating opportunity, Ask is today launching a [...]

Filed in: Ask: General, Ask: Maps, Ask: Mobile


Ask Mobile Adds “Click To Speak” Directions

Ask's Mobile WAP site has added voice to the process of getting directions. The voice-activated service is provided by Dial Directions. On the mobile Ask site, next to the "Directions" link you'll find a new "Voice Entry" link. That sends users to the Dial Directions phone number (347-328-4667) or initiates a phone call. Users then verbally provide the requested location and destination information. The service sends a text link that opens a WAP page with a map and turn-by-turn directions. Dial Directions also has the capacity to provide text-only directions that don't require mobile browser a [...]

Filed in: Ask: Mobile


Why I’m Bullish On Mobile Search

I am a strong believer in the future of mobile search or what I prefer to call mobile access to information. This takes into account not only what we think of search today but also audio, video, text messaging, location based info, and more. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. Why am I so bullish on mobile? When mobile services become better known by searchers (that's a large challenge) and used correctly (another challenge), they can [...]

Filed in: Ask: Mobile, Mobile Search Week, Search Engines: Mobile Search Engines


Forty-Eight Hours With Ask Mobile

On Friday I received a briefing on Ask Mobile (with GPS) and a demo phone with the application pre-installed. I now have three mobile devices that I'm carrying: a traditional cellphone, a Windows Mobile device and the Ask Mobile demo phone. It's quite a challenge to physically manage all these devices as I walk and drive around. I've been testing Ask Mobile casually beside Google Maps for Windows Mobile, Microsoft's Live Search/Local Mobile application and WAP-based Yahoo oneSearch, which just rolled out yesterday to a broad range of Asian countries. This post offers some preliminary reactio [...]

Filed in: Ask: Mobile


New Ask Mobile Application Launched

Reuters and the Wall Street Journal have broken the story early. Ask has launched a new GPS-powered mobile application that contains content from Citysearch and Evite (and other IAC properties in the future). In my quick demo of the phone I was impressed with its many features and capabilities. But the most interesting and impressive aspects of it from my point of view involved the integration your contacts, the application's content and tools and GPS: the capacity to send my location information very simply to many people simultaneously through my contact list. I'll have more to say Monday w [...]

Filed in: Ask: Mobile, Search Engines: Mobile Search Engines


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