If you're the number four search engine in a market that is looking like it's going to be about two (maybe three) players in the long run, what do you do? If you're Barry Diller and running the parent company of Ask, the search engine in question, you're potentially looking at selling, with Microsoft as a logical buyer. That's all speculation at this point, however.
In the meantime, Ask is doing and trying a lot of things to keep users and redefine its role in this new, contracting or consolidating search landscape. Most recently it made a major push into shopping with "deals search." Anoth [...]
Related Topics: Ask: Business Issues | Ask: General | Ask: Other | Ask: Web Search
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