Ask.com Puts Its NASCAR Sponsorship Back In Garage
Feb 8, 2010 at 6:04pm ET by Matt McGee
Ask.com has ended its NASCAR sponsorship after one year. That's according to The Sporting News, which reports that the sponsorship was actually fairly successful for Ask.com.
Jared Cluff, Ask's senior VP of marketing, says the deal produced some measurable results in 2009:
"We saw double-digit increases in usage among NASCAR fans. With the fan cards that our Ask Ambassadors passed out at the track, we saw a 27 percent conversion rate to the site, so fans were coming back from the track and going to the site. That's a remarkable stat."
The Sporting News says Ask spent about $15 million [...]
Filed in: Ask: Business Issues, Ask: Promotions
Dress Up Ask Jeeves In The UK
Jan 25, 2010 at 9:10am ET by Barry Schwartz
Ask UK (uk.ask.com) has a new game where you can dress up the lovable Jeeves character. Just search for [want to dress up jeeves] at Ask UK and you will be presented the opportunity to place khakis on the famous butler. You can dress up Jeeves at uk.ask.com/dressupjeeves.
UTalkMarketing.com reported "Gieves and Hawkes together with Ben Sherman have supplied virtual outfits that allow users to transform butler Jeeves from his usual smart two-piece suit." The Flash dressup wizard was created by Framestore and Moonshine and offers 100,000 different outfit combinations.
Here is a video o [...]
Filed in: Ask: General, Ask: Promotions
Ask.com Mocks Yahoo With Employee Poaching Sign
Aug 12, 2009 at 3:59pm ET by Barry Schwartz
I was walking through the expo hall, which I rarely do, and I spotted at the Ask.com booth this sign.
You read that? "My company just gave up on search. Where do I work now" and then the URL at the bottom. That is Ask.com being funny and then trying to pick up Yahoo Search employees. I am also being told that they are giving away bars of chocolate that say the same line.
Yea, Yahoo did give up on search but I also personally believe Ask.com has also given up on search. [...]
Filed in: Ask: Business Issues, Ask: Promotions, SEM Industry: Community, Yahoo: Business Issues
Desperate Or Cool? Ask.com Gets Full Home Page Skin Ads
May 21, 2009 at 12:59pm ET by Barry Schwartz
If you visit Ask.com today, you will see what looks like a huge ad, in form of what is called (I believe) a skin ad, engulfing the home page. The ad, at least to me, shows a sign of desperation for Ask.com to raise ad dollars. While Google would rarely ever show an ad, even a text ad, for a third-party on their home page, Ask.com makes a full page ad. At the same time, the ad is cool in that many of the mouse hovers lead to search results, with Ask.com's Smart Answers, similar to how Live.com does hotspots.
Here is a picture:
I am curious on your take. Do you like these types of [...]
Filed in: Ask: Promotions
Ask Welcomes Back Jeeves, At Least In The UK, That Is
Apr 19, 2009 at 7:00pm ET by Barry Schwartz
It has been well over three years since Ask.com has retired Jeeves. Ever since then, many searchers and internet users have asked for his return. Today, Jeeves has come out of retirement, at least in the UK, where he returns as the brand behind the search engine. Visiting uk.ask.com or any of the URLs should now give you the revitalized Jeeves character, when accessed within the UK.
The new character has been transformed into a 3D icon, replacing its 2D counterpart. The 3D version will be found on the Ask UK home page and on the right hand side of the search results. The character will [...]
Filed in: Ask: Promotions, Features: Analysis, Top News
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