Ask.com Adds More Sponsored Ads, Pushing Organic Results Below Fold
Feb 25, 2008 at 1:28pm ET by Barry Schwartz
I was messing around with the Ask.com interface on my Mac and decided to compare some results between my Mac browser and Internet Explorer for PC. I noticed that Ask.com is now displaying five sponsored results for many keyword searches. The organic results are now below the fold, like they once were before dropping Jeeves.
One of many searches where you can find five sponsored results at the top of the Ask.com results is for mp3 players.
Here is the result in IE for PCs:
But when you search in Safari or Firefox, you only get three ads at the top:
This is a huge shame. It was one o [...]
Filed in: Ask: Sponsored Listings, Ask: Web Search
Ask Sponsored Listings Gives Click Fraud Reimbursements
Jan 3, 2008 at 9:13am ET by Barry Schwartz
Scott Hendison received an email about a click fraud settlement by Ask Sponsored Listings. If you purchased online advertising from IAC Search & Media and/or ASK Jeeves from August 2005 to now, you are entitled to some form of reimbursement for click fraud or other invalid or improper clicks.
The details can be found at AskSettlement.com, which contains a PDF of the settlement notice, the online claim form, a method to contact someone, and frequently asked questions.
There is a fund of $820,000. Of that, $258,333 will go to the lawyers and the rest will be given to those who qualify for th [...]
Filed in: Ask: Sponsored Listings, Legal: Clickfraud
Will Google Renew Ad Deal With Ask.com?
Oct 9, 2007 at 8:57am ET by Barry Schwartz
Ask.com Ad Pact With Google Ends Soon from CNNMoney.com covers how the deal for Ask.com to carry Google's paid listings expires at the end of this year and suggests Ask.com has more to lose than Google by not renewing it. Let's break down some of those numbers from the story:
In the second quarter, Google earned $997 million from ads on "partner sites." Barry Diller of IACI said that his Ask.com accounted for 10% of Google's partner site revenue. That means Ask.com should have brought in almost $100 million of that for Google.
Google's own properties earned them $1.43 billion. That is a s [...]
Filed in: Ask: Business Issues, Ask: Sponsored Listings, Google: Partnerships
Microsoft Office Live To Let Customers Purchase Ads On Ask.com
Jul 17, 2007 at 12:01am ET by Barry Schwartz
Ask Sponsored Listings is going to be added to Microsoft Office Live's adManager Beta search advertising service.
This is reportedly the first time in five years that two of the top five search engines have joined together to offer search engine ads to advertisers. This will enable those using Microsoft's adManager to easily advertise on Live.com and MSN as well as on Ask.com.
“We are very excited about the integration of Ask Sponsored Listings, as this provides more options for our small businesses to market their companies and attract new customers,” said Baris Cetinok, director of p [...]
Filed in: Ask: Business Issues, Ask: Sponsored Listings, Microsoft: Business Issues, Microsoft: Partnerships, Microsoft: adCenter
Ask.com To Launch Contextual Advertising Product
Apr 25, 2007 at 12:01am ET by Barry Schwartz
Ask.com is launching a new sponsored listings contextual product and will go live the week of May 21st.
The Ask contextual product will initially launch within IAC's own network of sites including Match.com, Ticketmaster, Evite and Citysearch and will then expand to trusted third party publishers. Individual publishers will most likely have to wait until next quarter to gain access to this contextual product.
Current Ask Sponsored Listings advertisers will be automatically opted into the contextual network, but will have the option of opting out before the product launches. In addition, [...]
Filed in: Ask: Sponsored Listings, Search Ads: Contextual
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