Ask.com Has The Most Long-Winded Searchers, Report Says

The longest search queries are happening on Ask.com, where users average almost five words per search. That's according to research from Chitika. The ad network analyzed search referrals on "hundreds of millions" of impressions across sites in its network between January 9th and 12th. And the longest search referrals -- at an average of 4.81 words -- came from Ask.com. AOL users are at the other end of the spectrum; their user queries average barely above four words, by far the shortest of the five sites that Chitika studied. It makes sense that this would be the case, since Ask.com [...]


Ask.com Opens Up Its Human Q&A Community, Steps Further Away From Search

After more than a year in beta, Ask.com today opened the doors on its community-based question-and-answer product. It positions Ask as much less search-oriented, and much more Q&A based -- not unlike its original incarnation in the 1990s. The Q&A site had been available in beta to a limited number of users since last July (2010) when Ask began to transition from search to Q&A. As you'll see on the third screenshot below, Ask says it has more than 344,000 people already in the Q&A community. At the time of the initial announcement last summer, the Ask.com homepage still had a search bar, [...]


Ask.com Celebrates 15th Birthday

Ask.com the social search/Q&A engine is 15 years old. Founded in 1996 as Ask Jeeves by Garrett Gruener and David Warthen the company has launched a special social site to celebrate its birthday and review events of the past 15 years -- mylast15.com. Here's a brief recent history of Ask: July 1999: Ask Jeeves goes public March 2005: IAC buys Ask Jeeves for $1.85 billion February 2006: Jeeves the Butler goes into retirement April 2006: Steve Berkowitz, head of Ask.com, leaves to join Microsoft. Jim Lazone named CEO of Ask June 2007: Lanzone launches innovative Ask 3D UI, which [...]


IAC Revises And Re-Ups Its Deal With Google

IAC, the parent of Ask.com, the Daily Beast and Citysearch, today announced it has amended and extended its distribution agreement with Google through March 31, 2016. The deal, which involves the distribution of AdWords ads and other search-related services to IAC sites, was originally scheduled to expire at the end of 2012. Though IAC didn't get into specific details about what terms changed, the company says the new agreement is "comparable" to the previous agreement, when taken as a whole. Back in November, Ask.com gave up web search to concentrate on Q&A search, and was said to be [...]


Ask Comes Full Circle With “Q&A” Offering

As Matt posted earlier this evening Ask is in beta on a new approach to search, or perhaps more accurately: a return to an earlier approach but with greater experience and sophistication. The IAC-owned company is returning, conceptually, to its origins as a question & answer engine, when human editors were involved. This has been in the works since last year when Ask was calling it "social search." The company is making a serious bet that "Q&A" can be a differentiator for Ask and provide new appeal for the engine, which has seen flat-to-modestly-declining traffic over the past two y [...]


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