B2B Search Marketing often presents unique challenges for search engine optimization and managing profitable SEM programs. Columnists provide tips for common business-to-business search marketing issues such as lengthy conversion cycles, finding qualified buyers, the role search marketing plays in the overall sales process and more.

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10 Essential Tools For B2B Conference Coverage Domination

May 23, 2012 at 10:59am ET by Lauren Litwinka

Congratulations! You've finally convinced the boss-man that attending and covering an industry conference on behalf of your B2B company is fantastically worthwhile for a multitude of reasons. As an attendee, you'll absorb rich information from true thought-leader s-- info you can bring back to the office so the whole team stays on the cutting-edge of technologies, trends, tactics, and techniques specific to your biz. As a blogger, you'll churn out a ton of valuable content sure to beef up your B2B publication (fresh traffic, readers, links, hooray!) and get on the radar of the conferen [...]

Related Topics: B2B Search Marketing

Four Steps To Create The Foundation For Social SEO

May 9, 2012 at 11:51am ET by Brad Neelan

With the intersection of Social and SEO happening at a rapid pace, now is the time when you need to lay the groundwork in your social campaign to capture SEO value. As a B2B marketer, one of the key benefits to your social campaign is in its ability to help influence the buyer journey across all stages of the marketing lifecycle. In a recent Forrester study on the topic of social media in B2B, their research highlighted some of the dimensions that B2B tech buyers consider when determining a purchase plan. When we consider the impact of the social engagement, we naturally want to have our [...]

Related Topics: B2B Search Marketing

6 Targeting Methods To Reach Your Business Audience Via LinkedIn

May 3, 2012 at 11:50am ET by Kate Powell

Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads: https://www.linkedin.com/ads/ LinkedIn Ads is an offering from the popular professional networking site that provides many targeting options and cost-effective innovative ways to reach your audience. Campaigns can be created to target a specific message, product, general brand, promote a web conference o [...]

Related Topics: B2B Search Marketing | LinkedIn

Runaway Facebook Threads! 5 Tips B2B Community Managers Should Master

Apr 25, 2012 at 12:42pm ET by Lauren Litwinka

Alert! Alert! Your social community is in crisis! Remember that third-party article you posted to the company Facebook Wall yesterday afternoon? Its content sure didn't seem controversial at the time. In fact, you deemed it the perfect intersection of informative, relevant, interesting, and agreeable. But where there's people, there's opinions. And there was something about that article's point or perspective that didn't sit quite right with some of your community members... Yes - while you, the good-intentioned B2B Community Manager, were fast asleep in your bed, dreaming of sunshine an [...]

Related Topics: B2B Search Marketing

4 Key Recommendations For Social Media Execution In The Industrial Sector

Apr 18, 2012 at 9:24am ET by Derek Edmond

Published earlier this year, GlobalSpec conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals. While social media adoption is on the rise, more traditional social networks might be blocked or limited at the workplace, even if a percentage of usage is work related. The research also showed that industrial professionals are still largely passive users of social media, preferring to read and watch content, versus creating and sharing content. From a user perspective, B2B search engine marketers should take note of the fol [...]

Related Topics: B2B Search Marketing

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