Published earlier this year, GlobalSpec conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals. While social media adoption is on the rise, more traditional social networks might be blocked or limited at the workplace, even if a percentage of usage is work related.
The research also showed that industrial professionals are still largely passive users of social media, preferring to read and watch content, versus creating and sharing content.
From a user perspective, B2B search engine marketers should take note of the fol [...]
Related Topics: B2B Search Marketing Column | Channel: Search Marketing