It’s nothing new to preach the importance of sharing non-competitive, complementary, third party content for brands actively participating in social media. To make friends, you have to be friendly – that’s true for B2C and B2B alike. Friendly friends discuss mutual interests that fascinate and benefit one another. They don’t talk about themselves the whole time.
To that end, we teach clients that best practice is to have a rich, informative, and consistently flowing social feed comprised of at least 80% non-branded content, 20% branded. But where, oh sweet social media community man [...]
Related Topics: B2B Search Marketing Column | Channel: Search Marketing