Our newest Search Engine Land column, Back To Basics, launches today. Back To Basics focuses on the core elements of search engine marketing, from keyword research to understanding web logs, basic search advertising techniques, and more.
In today's debut article, Julie Mason looks beyond the click to the landing page that users first see when visiting your site after a search, and how to maximize the impact of the experience to gain a conversion, or even better, a customer for life. Read on in Think Beyond The Click: How To Build Landing Pages That Convert.
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