Bookshelf

How To Make Your Web Site Really Pay Off

Mar 19, 2009 at 8:00am ET by Chris Sherman

Most books on search marketing focus on either the technical aspects of SEO or paid search, or on how to adapt traditional marketing strategies to the web. Web Design For ROI, by Lance Loveday and Sandra Niehaus, is unique in its sharp focus on making your web site accomplish what should be its primary goal: conversion. Conversion can mean many things, depending on the purpose of your web site. Conversion can mean getting people to buy, getting leads to provide contact information, recruiting subscribers for an email list—even getting site visitors to spend more time on your site and [...]

Filed in: Bookshelf

The Complete Guide To Google’s Website Optimizer

Nov 24, 2008 at 1:31pm ET by Chris Sherman

Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner's part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it's also an activity that many search marketers either choose to avoid or don't even consider at all. And that's a mistake. Good testing can not only help you get rid of stinker [...]

Filed in: Bookshelf, Google: Website Optimizer

What’s Ahead For Search Marketing In 2009

Oct 30, 2008 at 1:52pm ET by Chris Sherman

It's an understatement to say that we live in uncertain times, and that any data that can help us strategize, plan or even to some extent predict what's ahead is worth its weight in... well, let's just say this kind of information is invaluable. That makes the Marketing Sherpa 2009 Search Marketing Benchmark Guide very timely for just about everyone involved in our industry. The Guide is packed with data, analysis, charts, graphs and all manner of other useful info. This is the fifth annual Search Marketing Benchmark Guide that Marketing Sherpa has produced, but its unlike any of the others [...]

Filed in: Bookshelf, Stats: General

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