Brand Aid

5 SEO Tips For Nabbing International Search Real Estate

Jul 1, 2009 at 7:00am ET by Sean McCarthy

Though the housing market continues to plummet in the United States, "real estate" on the search results page is as competitive as ever as marketers try to nab as much as possible. But accomplishing this in foreign markets can be challenging. For example, even if you have a dot-com version of your website that ranks well for branded terms in foreign markets, you could still be losing out on a lot of traffic because it can only occupy two places in the search results, and the balance is usually comprised of fan sites or Wiki type websites. But what if there was a way to occupy more searc [...]

Filed in: Brand Aid

Display URL: Traffic Tricks Used By Brand Hijackers

Jun 24, 2009 at 7:01am ET by Lori Weiman

The display URL is the part of your ad copy text that tells consumers where they will go if they click on your ad. Therefore, it is a very important tool for branding yourself, as it is how consumers will recognize you in list of sponsored results. Each of the major search providers typically enforces the following rules with regard to the format of display URLs: The top level domain of the display URL must match the top level domain of the ultimate landing page (excluding redirections e.g. for tracking URLs). The display url can be a sub-domain e.g. 'something.topleveldomain.com' T [...]

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PPC Recession Strategy: 7 Reasons To Keep Bidding On Your Brand Terms

Jun 3, 2009 at 6:00am ET by Kristen Bender

When faced with budget cuts, many marketers stop bidding on their brand and trademark terms. But doing so is a mistake. While it may be a quick and easy way to limit spend, it can negatively impact overall campaign performance. To achieve the greatest return from a search engine marketing campaign, most brand owners should bid on their brand and trademark terms. Below are seven reasons to keep bidding on them through this recession. Reason #1: When you enter the auction for your brand and trademark terms, you control the marketing message that searchers see. If you are not in the auct [...]

Filed in: Brand Aid

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