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Brand Aid covers the unique issues faced by search marketers responsible for campaigns featuring big or well-known brands. Columnists look at topics such as effective branding via search, trademark protection, “co-opitition” with affiliates, integrating search marketing with traditional brand marketing and more.
May 18, 2011 at 3:32pm ET by Heather Pidgeon
Apr 6, 2011 at 8:20am ET by Andrew Wilson
Mar 30, 2011 at 9:34am ET by Lori Weiman
Mar 9, 2011 at 9:38am ET by Matias Wigozki
Mar 2, 2011 at 9:17am ET by Lori Weiman
Feb 16, 2011 at 1:52pm ET by Evan LaPointe
Feb 9, 2011 at 8:52am ET by Jennifer Robertson
Feb 2, 2011 at 9:21am ET by Lori Weiman
Jan 12, 2011 at 11:55am ET by Hillary Stanley
Jan 5, 2011 at 1:27pm ET by Lori Weiman
Dec 15, 2010 at 6:00am ET by Tiffany Early
Dec 8, 2010 at 4:11pm ET by Lori Weiman
Nov 17, 2010 at 6:00am ET by Erica Charney
Paid search at its core is a dynamic, competitive, ever-changing auction space where retailers and brands alike are competing to get in front of the same consumer. But with so many different calls to actions, different price points, and different sources of information appearing within every search, how do you set your brand apart and create a loyal consumer in an efficient and affordable way?
Nov 10, 2010 at 6:00am ET by Lori Weiman
Oct 20, 2010 at 6:00am ET by Beth Ringer
Oct 13, 2010 at 6:00am ET by Lori Weiman
Sep 22, 2010 at 7:00am ET by Erica Conner
Sep 15, 2010 at 6:00am ET by Lori Weiman
Aug 25, 2010 at 6:00am ET by Katie Grady
Aug 18, 2010 at 6:00am ET by Lori Weiman
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