All Steve wanted was tooth-whitening toothpaste. Instead, he got 282,000 search results. Not surprisingly, he didn’t know where to click. Suffice it to say, he felt a tad lost in the sea of search. But such information overload actually represents an opportunity for savvy CPG marketers.
Understanding The Opportunity
Today, brand awareness is king. A product could be the latest greatest thing, but if consumers aren’t aware of it, or do not understand its benefits, they won’t buy it. Given that, consumer packaged goods (CPG) marketers need to find new and innovative ways to help cons [...]
Related Topics: Brand Aid | Channel: Strategy