Marketers nearly all agree that properly published recurrent content feeds, pumped into social channels and Google's index, serve SEO, branding and public relations stakeholders alike.
Social media channels are huge: 300 million people use Facebook and Twitter alone. Figuring out how to share content and be a good citizen in these networks is easy. Techniques for building distribution networks can be also be quickly mastered. That said, sourcing existing business communications, to facilitate the transition from "traditional" brand PR to social PR, requires planning, guile, guts, commitm [...]
Related Topics: Brand Aid | Channel: Strategy