May 4, 2012 at 8:42am ET by Barry Schwartz

Back in the late 1990s and early 2000s, Inktomi was the search engine that many SEOs focused on when optimizing their sites - they powered Yahoo, HotBot and many other portals and search engines. But soon later, Google began to dominate and Inktomi was bought out by Yahoo for just $250 million. Diego Basch, a former Senior Software Engineer at Inktomi, who is now Director of Engineering at LinkedIn explained why on his personal blog. He outlines the major signs of the fall of Inktomi when he noticed most of the engineers at Inktomi using Google to find content, instead of Inktomi. Bu [...]

Trada Secures Additional $9M In Funding From Google Ventures & Foundry Group

Jan 5, 2012 at 9:33am ET by Barry Schwartz

Trada, the crowdsourced PPC marketplace, has secured an additional $9 million in funding from their existing investors, Google Ventures and Foundry Group. This additional seed of Series D financing brings the total money raised for Trada to $17 million. Trada basically lets you offload your PPC management onto a community of SEM experts, who spend the budgets you set up as they see best. The money is spent on Google, Bing, Facebook and other PPC platforms and Trada handles the payment exchange between the SEMs and the company advertising, while taking a small percentage of that spend. [...]

Acquisio Acquires ClickEquations & Partners With Channel Intelligence

Dec 21, 2011 at 1:48pm ET by Chris Sherman

Acquisio, provider of automated tools for search, display and social advertising, has acquired the ClickEquations search marketing platform from Channel Intelligence, and announced a partnership with that firm. Acquisio plans to integrate some of the search-focused functionality currently available on the ClickEquations platform. Acquisio’s existing clients will gain access to the Channel Intelligence Shopping Engines and Channel Intelligence Product Search solutions. ClickEquations clients will now be managed and supported by Acquisio and will have access to all Acquisio services. Mo [...]

Adobe To Acquire Digital Marketing Agency Efficient Frontier

Nov 30, 2011 at 11:20am ET by Pamela Parker

Adobe has agreed to acquire digital marketing agency Efficient Frontier, which has a strong search marketing practice and technology to manage Facebook advertising. The companies didn't disclose the terms of the deal. The companies said Efficient Frontier would become a part of Adobe's Digital Marketing suite, which includes technologies and services it acquired with web analytics and optimization firm Omniture in 2009. Adobe has long been building up its capabilities in the digital marketing space, largely through acquisition. Earlier this month, it bought Auditude, a video ad manag [...]

How The Food Network Suddenly Spiked In Popularity & Why comScore Isn’t Buying It

Jun 25, 2011 at 2:08pm ET by Vanessa Fox

In May 2011, the mantle of the most-trafficked food site according to comScore passed to Food Network from AllRecipes, who had held the position for over two years. What was its secret recipe? Buying an audience through the AdOn network – a recipe that apparently didn’t ultimately taste right to comScore. They determined the surge was due to “invalid” traffic and revised the numbers, putting AllRecipes back on top. Why comScore Numbers Matter So Much In today’s world of digital content powered by online advertising, advertisers and publishers alike keep a close eye on the numbers. [...]

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