In May 2011, the mantle of the most-trafficked food site according to comScore passed to Food Network from AllRecipes, who had held the position for over two years. What was its secret recipe? Buying an audience through the AdOn network – a recipe that apparently didn’t ultimately taste right to comScore. They determined the surge was due to “invalid” traffic and revised the numbers, putting AllRecipes back on top. Why comScore Numbers Matter So Much In today’s world of digital content powered by online advertising, advertisers and publishers alike keep a close eye on the numbers. [...]

Related Topics: Business Issues: General | Features: Analysis | Stats: comScore | Top News

Baidu CEO & Chairman Robin Li will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging his remarks, when the session begins. Li is set to speak at 5:15pm Pacific, and he’ll be interviewed on stage by John Battelle. Live blogging to start shortly. There’s also a live stream here. Don't know much about Baidu? China's largest search engine. BusinessWeek just did a big profile about it, which you can read here or get the highlights from our How Google Could Have Bought Baidu And Other Fascinating Details About China’s Largest Search En [...]

Related Topics: Baidu | Business Issues: General | Search Engines: Baidu | Search Engines: China Search Engines | Top News

Last week, Google made a bold move that some worry may block audiences from information and harm individuals. This move sent controversial shockwaves through the investment community and mainstream media! It was unorthodox and raised many questions! Or maybe not. The bold move? It issued its first quarter 2010 financial results on investor.google.com and said that future financial performance numbers would be announced on the web site. Shocking for a web company in this day and age of the web, no? Right. No. And the mainstream media and investor community that was so outraged? That woul [...]

Related Topics: Business Issues: General | Google: Business Issues

Mozilla's General Counsel, Harvey Anderson, announced the Russian builds of Firefox 3.1 will drop Google for Yandex. He explained that after months of research and surveys, Mozilla learned that their "Russian users really wanted direct access to the Yandex search." So, in the next build of Firefox, the default search provider will be Yandex for Russian users. The big loser in all of this might not be Google. PaidContent.org reports that Rambler, one of the big Russian portals, will be letting their CEO go after seeing their market share drop from 14.9 percent last year to just 6.4 percent [...]

Related Topics: Business Issues: Acquisitions & Investments | Business Issues: General | Google: Business Issues | Search Engines: Other Search Engines

BusinessWeek and Interbrand have come out with their latest ranking of the value of global brands. The big winners, in terms of positive change in the value of the brand, were Google, Apple and Amazon in that order. The greatest losers included Merrill Lynch, Morgan Stanley, Citi, Ford and Gap. The methodology for ranking the brands is described below. Here are the top 10, showing their rankings compared with 2007: Source: Interbrand (2008) Here's how Interbrand evaluates brands: All brands [are] subject to the following criteria: --There must be substantial publicly available financia [...]

Related Topics: Business Issues: General | Google: Business Issues | Microsoft: Business Issues