For over a year, Microsoft has been experimenting with games to help build its search marketshare. Yesterday, I learned of one that certainly caught my eye: Indiana Jones Search.
Designed for those in the UK, you perform a search:
Then at the top of the search results page, two stones turn, with you hoping they'll turn green:
Then you get your results. I lost:
You also get shown how many people have won prizes that range from a trip to the New Mexico film location, to an Indiana Jones hat, whip, DVDs, and more.
If you don't live in the UK or Ireland, y [...]
Related Topics: Business Issues: General | Channel: Industry | Microsoft: Bing | Microsoft: Marketing