With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

google-microsoft-yahoo-featured Satya Nadella being named CEO of Microsoft isn't just big news for Microsoft. It's big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it. Despite the attention search has gained over the years, I feel like it still gets overlooked as the powerhouse it is. It's responsible for about half of online ad spending in the US. It's where the majority of Google's money comes from. As I joke, Google Glass and those self-driving cars are being funded by ads about mes [...]


Former Lead Inktomi Engineer On Why Google Beat Them

Back in the late 1990s and early 2000s, Inktomi was the search engine that many SEOs focused on when optimizing their sites - they powered Yahoo, HotBot and many other portals and search engines. But soon later, Google began to dominate and Inktomi was bought out by Yahoo for just $250 million. Diego Basch, a former Senior Software Engineer at Inktomi, who is now Director of Engineering at LinkedIn explained why on his personal blog. He outlines the major signs of the fall of Inktomi when he noticed most of the engineers at Inktomi using Google to find content, instead of Inktomi. Bu [...]


How The Food Network Suddenly Spiked In Popularity & Why comScore Isn’t Buying It

food-network-featured In May 2011, the mantle of the most-trafficked food site according to comScore passed to Food Network from AllRecipes, who had held the position for over two years. What was its secret recipe? Buying an audience through the AdOn network – a recipe that apparently didn’t ultimately taste right to comScore. They determined the surge was due to "invalid" traffic and revised the numbers, putting AllRecipes back on top. Why comScore Numbers Matter So Much In today’s world of digital content powered by online advertising, advertisers and publishers alike keep a close eye on the numbers. Web [...]


Live Blogging Baidu CEO Robin Li At Web 2.0 Summit

Baidu CEO & Chairman Robin Li will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging his remarks, when the session begins. Li is set to speak at 5:15pm Pacific, and he’ll be interviewed on stage by John Battelle. Live blogging to start shortly. There’s also a live stream here. Don't know much about Baidu? China's largest search engine. BusinessWeek just did a big profile about it, which you can read here or get the highlights from our How Google Could Have Bought Baidu And Other Fascinating Details About China’s Largest Search En [...]


Google Out To Hurt Companies That Issue Press Releases, At Least According to Reuters

Last week, Google made a bold move that some worry may block audiences from information and harm individuals. This move sent controversial shockwaves through the investment community and mainstream media! It was unorthodox and raised many questions! Or maybe not. The bold move? It issued its first quarter 2010 financial results on investor.google.com and said that future financial performance numbers would be announced on the web site. Shocking for a web company in this day and age of the web, no? Right. No. And the mainstream media and investor community that was so outraged? That woul [...]


Firefox Drops Google For Yandex In Russia, But Big Loser May Be Rambler

Mozilla's General Counsel, Harvey Anderson, announced the Russian builds of Firefox 3.1 will drop Google for Yandex. He explained that after months of research and surveys, Mozilla learned that their "Russian users really wanted direct access to the Yandex search." So, in the next build of Firefox, the default search provider will be Yandex for Russian users. The big loser in all of this might not be Google. PaidContent.org reports that Rambler, one of the big Russian portals, will be letting their CEO go after seeing their market share drop from 14.9 percent last year to just 6.4 percent [...]


Interbrand Ranks Brand Value: Coke Number 1, MSFT Number 3, Google Number 10

BusinessWeek and Interbrand have come out with their latest ranking of the value of global brands. The big winners, in terms of positive change in the value of the brand, were Google, Apple and Amazon in that order. The greatest losers included Merrill Lynch, Morgan Stanley, Citi, Ford and Gap. The methodology for ranking the brands is described below. Here are the top 10, showing their rankings compared with 2007: Source: Interbrand (2008) Here's how Interbrand evaluates brands: All brands [are] subject to the following criteria: --There must be substantial publicly available financia [...]


Microsoft & Yahoo Shuffle Business Internally

While Microsoft and Yahoo move further apart from creating Microhoo, they both continue to make changes internally with the intention of building out a better search company. paidContent.org reports Microsoft is restructuring their Search Business Group. Microsoft is adding a new group focused on commercial search. Leading the commercial search unit is Jeff Kelisky, the CEO of Multimap, who will be the general manager of this unit. That unit will be responsible for Live Search cashback, MSN Shopping, local, consumer mapping, Virtual Earth, and mobile. Jeff's boss is Brad Goldberg, the GM [...]


Google Loses Richard Kimber To Friendster & Yahoo Loses Adam Hyder To Jobvite

TechCrunch is reporting that Google and Yahoo both lost two important employees. Google lost Richard Kimber, Google's Managing Director of Sales and Operations for South East Asia, to Friendster. Yahoo lost Adam Hyder, Yahoo's Senior Director of Engineering for its Advertising Management Platform, to Jobvite. Richard Kimber will be the new CEO of Friendster, and the old CEO, Kent Lindstrom, will become Senior Vice President of Corporate Development. Adam Hyder is joining Jobvite as the company's new CTO. Previously, Jobvite hired Yahoo HotJobs leader, Dan Finnigan, as its CEO. [...]


All Things D: The Search Edition

There's a ton of search-related news and intrigue coming out of the Dow Jones "All Things D" conference in Southern California. Let's start with the ridiculous remark from IAC's chief Barry Diller that "Google is irrelevant to us." That's only true if Diller doesn't care about search revenue. Google is essentially the source of that revenue for IAC. He also reportedly said, "I believe our product is in most respects better than Google," and that he thinks Google's dominance cannot last indefinitely in search: "At some point Google will not live ever after with 60 or 90 percent of market." A [...]


Indiana Jones Search: Indy Meets Microsoft Live Search

For over a year, Microsoft has been experimenting with games to help build its search marketshare. Yesterday, I learned of one that certainly caught my eye: Indiana Jones Search. Designed for those in the UK, you perform a search: Then at the top of the search results page, two stones turn, with you hoping they'll turn green: Then you get your results. I lost: You also get shown how many people have won prizes that range from a trip to the New Mexico film location, to an Indiana Jones hat, whip, DVDs, and more. If you don't live in the UK or Ireland, y [...]


The Art Of Opportunistic Linking

A couple weeks back I wrote a LinkWeek column here titled "Your Site's Manifest Linking Destiny". At the end of that column I closed with the following thoughts... What if I told you that one of the sites was created, owned, and operated by a single mother who is an African American with locations in six cities across three southern states? None of these facts change the content of the sites. They remain nearly identical. But these facts can alter the manifest linking destiny of one of the sites dramatically, in a way that can impact everything from search rank to direct click traffic, for [...]


Cuill Gets $25 Million In VC Funding

Cuill, the stealth search startup backed by former Google, AltaVista, and IBM search experts, has completed a second round of funding to the tune of $25 million. The round was led by Madrone Capital Partners and follows on a first round of $8 million from Tugboat Ventures and Greylock Partners. From the release: "We are pleased with the confidence of our investors," said Chief Executive Officer and co-founder Tom Costello. "Our team is using breakthroughs in search architecture and technological advances to create a new paradigm in search, and we now have the resources to reach the next lev [...]


Search Engine Billionaires & Yahoo’s Decker Boosts Her Salary

Forbes is out with the latest billionaires list, and Google executives are well represented. Plus, Yahoo president Susan Decker saw a 63-percent increase in her salary, with a 29-percent bonus increase from last year. Gary Price posted a link to the Forbes billionaires lists, which includes several search faces such as Bill Gates of Microsoft at number three with $58.0 billion and Steve Ballmer at number 43 with $15 billion. As for Googlers, Sergey Brin ranks at number 32 with $18.7 billion, Larry Page at number 33 with $18.6 billion, and CEO Eric Schmidt was ranked 142 with $6.6 billion. p [...]


comScore Paid Search Data & How The Sky Might Not Be Falling

Last week comScore came out with a report that showed a 7% sequential decline vs. December 2007 in paid search ad clicks. Plus, they showed an 8% drop in the number of clicks per Google searcher from December 2007. The report set shock-waves through Wall Street and caused the stock to drop and drove concerns about a recession. James Lamberti of comScore spoke about the concerns on the Searchscape panel at SMX West. He expressed that after careful analysis, the data does not directly support evidence of a recession or a weaker Google. Why Google's surprising paid click data are less surpri [...]


Singapore Offers Cash Incentives To Build New Search Engine

Singapore launches contest for next-generation search engine from PhysOrg.com reports Singapore's Agency for Science, Technology, and Research is managing a contest to build out "a next-generation multi-media online search engine." What I find humorous about the contest is that they expect $100,000 and eight months to be enough time and money to be enough to pull off a major multimedia search engine. Singapore is not the first country to put government funds into the challenge against Google. Germany has its Project Theseus, France is doing its Project Quaero, and Japan has an effort, too. [...]


ZenithOptimedia: Online Ad Spend To Overtake Radio, Magazines In Two Years

With the exception of online, the ad industry is in a slump. Growth is in the low single digits and will only gain next year because of the US presidential election, European football, and Olympics. Accordingly, ZenithOptimedia has released an advertising forecast that reflects projected growth of a modest 4.1 percent in the US and 6.7 percent globally. It's covered by AdAge and PaidContent. Among the highlights as reported in AdAge: Global online ad spending will rise to $44.6 billion in 2008 from $36 billion today. The Internet's share of the global ad market will grow to 9.4 percent from [...]


Online Advertising Continues To Grow: Q3 Worth $5.2 Billion

Online ad revenues recorded 25 percent year-over-year growth for a $5.2 billion dollar performance in the third quarter, according to the IAB. Growth from last quarter was a less impressive 3 percent, however. The Internet is on pace to break $20 billion in ad revenues this year, compared with $16.9 billion for 2006. The first nine months of the year generated $15.2 billion in online advertising. Paid search represents a steady 41 percent of revenues. Techmeme has more discussion. [...]


Local Search Site Judy’s Book To Shut Down

TechCrunch first reported (confirmed on CEO Andy Sack's blog) that local search site Judy's Book is shutting down and/or looking for a buyer. After struggling to monetize its traffic, the site shifted its business model to emphasize coupons and local deals. The firm had raised over $10 million in two investment rounds. This follows the sale of Judy's Book competitor InsiderPages to IAC's Citysearch and the failure of Backfence.com. Some might be inclined to see this latest closure of a local site as evidence that local's not working. The truth is that it's quite complicated, with little roo [...]


Search Traffic Influences The New York Times To Drop Subscription Fees

Times to Stop Charging for Parts of Its Web Site from the New York Times says they will stop charging some news content as of midnight. The New York Times started charging $49.95 a year or $7.95 a month for access to columns and to the newspaper’s archives about two years ago. The New York Times said they had 227,000 paying subscribers, generating about $10 million in revenue. So why the change? Vivian L. Schiller, senior vice president and general manager of the site, said: But our projections for growth on that paid subscriber base were low, compared to the growth of online advertisi [...]


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