SearchCap: Bing Safety, Yandex Earnings & Bing Ads New Look

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Is Getting A Slick New Look That Will Feel Familiar Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords. That’s by design, of course. The Bing Ads team has been making a point of reducing friction between managing […] Spanish Law To Force Google To Index And Pay For Local News [...]


SPONSOR MESSAGE: Content Marketing & Link Building Together

Join us Tuesday, August 5th at 1:00 EDT (10:00 PDT) to hear Jon Ball, Page One Power's co-founder and CEO, discuss content marketing and its impact on link building. Attendees will learn why links are still relevant and how link building and content marketing work together. You’ll also learn how to approach any link building project and create realistic link building strategies. Register now » [...]


Bing Ads Is Getting A Slick New Look That Will Feel Familiar

new-bing-ads-interface [caption id="attachment_198226" align="aligncenter" width="600"] Bing Ads' new look will start rolling out the first week of August.[/caption] Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords. That's by design, of course. The Bing Ads team has been making a point of reducing friction between managing campaigns on Google AdWords and Bing Ads. With the new design will come a Top Mover report and Opportunities Tab, both of whic [...]


Spanish Law To Force Google To Index And Pay For Local News

spain-spanish-flag-600 There's a basic feeling among traditional news publishers throughout Europe, and among some in the U.S., that Google has benefited enormously from their content but failed to offer anything in return. Furthermore, many publishers see Google as directly responsible for the decline of their traditional advertising and circulation revenues. The counter-argument that Google sends traffic to publishers is unpersuasive to local authorities and most of the publishers themselves. Across Europe various legislative and litigious efforts, in France, Germany, Belgium, Portugal and now Spain have s [...]


Ratings Come To Google Product Listing Ads In The U.S.

Ratings in Google Product Listing Ads Spotted in a test back in May, product ratings and reviews are officially rolling out on Google Product Listing Ads as of today -- just weeks ahead of the full transition to Shopping Campaigns. Available in the U.S. only for now, consumers will begin to see the 5-star rating system appear on PLAs on Google search and Google Shopping. Mike Capsambelis, Product Manager of Google Shopping said in the announcement: We believe these ratings will help differentiate products across google.com and google.com/shopping and will help merchants drive more qualified traffic through Product Listing [...]


100 Internet Marketing Experts Speaking at SMX in NYC

east14_570x280_a[1] More than 100 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo - SMX East, September 30 - October 2 in New York City. They’ll share what makes them successful, what keeps them up at night, and what you’ll need to know to succeed in the next year. You’ll hear from: Brand marketers from the Fortune 500, e-retailers and innovative startups. Learn the latest from IBM, Expedia, The New York Times, Intel, BET Networks, Ford Motor Company, Cisco and more. Experts from full-service and boutique agencies with experience managing countless campa [...]


Run Your Established SEO Like PPC & Maximise ROI Long-Term

Persistence Pays Off

The biggest SEO improvements available are often a more profound shift in strategy that continues to deliver improvement day after day for the entire duration of your SEO campaign. One such strategy is taking the same weekly approach to auditing your SEO strategy using search query reports as a PPC manager would.


8 Small Tweaks That Can Deliver Big Link Building Results

link-building-student-chalkboard-featured About this time every year I reflect on my progress thus far and start thinking about what I want to do differently in the second half of the year. Consider taking a good, hard look at your link building campaigns. Even if your strategy isn't six months old, making changes to your plan multiple times throughout the year keeps your tactics fresh. When it comes to adjusting your link building strategy (or any marketing strategy, for that matter), the biggest misconception is that you have to make these grandiose changes in order to see any sort of impact. The reality is that the smallest c [...]


How To Generate Experience Reviews For SEO – Part II

mobile-review-shutterstock In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online. In this article, we’ll discuss how to get that fan to talk about your website in a way that benefits your search marketing efforts. Creating The Experience Review 1. Master The Art Of Asking Everyone hates being rejected, but often the fear of rejection robs us of amazing opportunities. In a service industry, you may need to ask your satisfied client if they would consider sharing their experie [...]


Yandex Q2 Revs Up 32 Percent, Queries, Paid Clicks Up Too

Yandex HQ Russia's deteriorating relations with Europe and the U.S. don't appear (so far) to have impacted its leading search engine Yandex, which announced second quarter results this morning. Yandex reported revenues of RUR 12.2 billion ($361.5 million), up 32 percent over last year. Income was RUR 3.6 billion ($1.08 billion), representing a 13 percent increase over Q2 2013. However net income was down 18 percent vs. 2013. Text-based ad revenue (search and network) accounted for 93 percent of Yandex's total revenue in Q2. Display revenue contributed 6 percent of total revenue, which was down [...]


Bing Site Safety Page: Explains Why Sites Are Flagged In Bing’s Search Results

bing-drawing-sketch-featured On the Bing Webmaster Blog they announced a new feature named the Bing Site Safety Page. The Bing Site Safety Page will show up in the search results when Bing has flagged a specific site as having a safety issue. Bing will then show the searcher what the issue is with the site, hoping the webmaster will fix the issue as soon as possible. Here is a screen shot showing the alert and what the user would see on the safety page: The information presented to the searcher on the Bing Site Safety Page includes how long there has been an issue and when the last scan took place. Then the webmas [...]


Bing Maps API Improves Mapping Imagery

bing-airport-maps-featured Bing announced on the Bing Maps Developer blog that they have rolled out better rendering and styling improvements to their map imagery. They added a new gradient coloring for land areas that adjusts the brightness to your zoom level. The new gradient helps improve the contrast, making streets and other features more visible, says Microsoft. Here are before and after shots. Before: After: They have also added more styling to help differentiate park trails and pathways from roads. Here are before and after shots. Before: After: [...]


SearchCap: Google Timeline Knowledge Graph, AdWords Click Fraud Service & Google Axing Features

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Conduct A Winning Local Search Audit Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on many blogs, […] AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube How [...]


How To Conduct A Winning Local Search Audit

shutterstock_141227494-winning-audit Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on many blogs, but I want to share my thoughts on the why, how and what of conducting a winning audit. Why Do You Want To Do An Audit? SEO is a journey, and any seasoned traveler knows that all successful journeys start with detailed planning. Conducting a search audit tells you where you are tod [...]


AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube

click-fraud How's this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google's YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently brought the scam to light. The service enables advertisers to quickly run down competitors' daily budgets on Google AdWords. GoodGoogle's offer: “Are you tired of the competition in Google AdWords that take your first position and quality traffic? I will help you get rid once and for all competitors in Go [...]


Link Building and Content Marketing: How They Work Together – August 5th Webcast

Digital Marketing Depot presents "Link Building and Content Marketing: How They Work Together" on Tuesday, August 5th at 1 PM EDT. Jon Ball of Page One Power will discuss how link building and content marketing work together. He'll also why links are still relevant, how to approach a link building project, and realistic link building strategies. Registration is free at Digital Marketing Depot. [...]


Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account

manage-the-short-tail Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren't possible. Some accounts inherently have only a short tail. This applies heavily to lead gen advertisers that measure post-lead activity to determine actual profitability. Are the insurance quote requests turning into policies? Are the edu inquiries turning into students? Are the mortgage loan applications turning into loans? Let's call these final post-lead conversion points "Revenue Conversions." What most single-service lead generating companies find is that they have a very sho [...]


Google Search Designer Explains Why Some Features & Tools Get Axed

axe-chop-wood-600 Google often removes features from their search results and other services. Jon Wiley, Google's Principal Designer of Google Search in a Reddit AMA (ask me anything) thread answered the question on why Google removes features people love. Most recently, Google completely disabled the Google discussion forum search filter, which was actually removed from the search tools in January 2014 along with other features. Jon was asked specifically about that, but since he was not directly involved in that decision, he answered why Google removes some features that people love. Jon said that " [...]


Google Testing Timeline View In Knowledge Graph

google-knowledge-graph-featured Google is testing a new knowledge graph interface for showing a timeline of data, facts and knowledge in the top carousel section of the Google search results. Florian Kiersch spotted this first and captured a video of it, posting the video on Google+. The timeline shows you data elements related to your search query. When you hover your mouse over the timeline, Google will show you tidbits of data. If you click on the element, Google will drill into the timeline of that element. Here are some pictures: Alex Chitu has more screen shots of this feature as well on his blog. [...]


SearchCap: Google Local Pigeon Update & AdWords Dynamic Sitelinks

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Pigeon Update Solves Yelp Problem, Boosts Local DirectoriesAs the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like Google has fixed its “Yelp problem” and is now showing Yelp pages at the [&he [...]


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