In B2B marketing, relationships lead to conversions. Content strategy is an essential tool for driving traffic through SEO and social media, and for engaging and building trust with audiences online. This means choosing the best content type (e.g., copy, video, print, audio, whitepaper, etc.) and the right words to convey your message. But all too often, companies miss the mark with their website copy.
[caption id="attachment_172953" align="alignright" width="300"] Image via shutterstock[/caption]
Your website copy is a creative asset, just as your website design, print collateral and vi [...]
Related Topics: B2B Search Marketing Column | Channel: Content