Google News Adds Expandable Clusters To Search Results

Google News announced they have improved the search results in Google News to enable expandable clusters, like they have a year ago on the Google News home page. What this means is if you do a search within Google News, you will be able to expand a news cluster to see more sources. You will also see videos and photos related to that news cluster and the improved layout within the cluster as well. Here is a picture: Here is how Google explains the added features: Click-to-expand news results clusters: Each news results cluster is collapsed down to one result with the exception [...]

Google News Now Ten Years Old

google-news-birthday On Saturday, Google News turned ten years old - launching on September 22, 2002, in reaction to the September 11th events. Google News was a response to enable people to find and search for news with multiple view points, opinions and perspectives. Since then, Google News has added over 50,000 news sources with 72 editions in 30 languages. Google News attracts over one billion unique users a week! We've covered the news portal and search engine well over 150 times here in our Google News category. From new features to bugs to optimization techniques. Such as Google News readopting the [...]

6 Easy Ways To Improve Your Site’s Navigation

Just about every website has some form of navigation. Unfortunately, not every website's navigation is good. Most of the time, a website's navigation is put together by Web designers who know a lot about making pretty websites, but very little about marketing a website or creating a website built for the customer. Just because your navigation is built into the site doesn't mean it's doing the best job of giving your visitors what they want. Navigation can make or break your website's overall performance when it comes to retaining visitors, keeping them engaged and driving them through th [...]

How Website Structure & Information Architecture Should Mirror Your Business Goals

design-architecture-planning-featured Thomas is the CEO of a major corporation. He had supervised a recent website redesign project, loved the snazzy new look with bells and whistles created by a talented graphics designer - but was calling me to help with a problem. His beautiful new website wasn't getting many visitors! "Why don't people want to visit our lovely website?" Thomas wailed, genuinely puzzled that the results of his intensive efforts weren't as rosy as he had expected. As a strategic SEO consultant, the reasons were glaringly obvious to me... but I had to soften the impact, and gently explain what went wrong. [...]

Keyword Classification: Understanding The “Why” Of SEO

Why people search - image

Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the “why” part of the optimization process?

The Ties Between Emotional Design & SEO

Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think.

Google News Adds Larger Images, Realtime Updates & Google+ Comments

Google News announced they have added three large changes to Google News. They include larger images on the main page; a realtime coverage page to surface the latest articles and commentary; and relevant Google+ posts for a new social perspective. To me, it pretty much looks like Google is looking for ways to inject Google+ all over Google News. But let's explore the new changes that are rolling out to the U.S. edition of Google News over the next week. Notice the larger image on the story plus the Google+ comment from U.S. Department of State Google+ account: Google News has a [...]

How To Understand Keywords In Searcher Context


Is it possible for SEO professionals to understand searcher context based purely on keyword research data?

The Value Of Testing Website Usability & Search Engine Performance

For one day during the holiday shopping period in December, customers could not use a well-known retail giant’s website. Heads rolled. Jobs were on the line. Searchers were puzzled. How is it possible, you may wonder, that a website representing a popular brand could experience a day of lost sales during the busiest shopping time of the year? What did they lose, in addition to customer trust and revenue loss? Consider what they did to become that famous brand. Most likely, they have a marketing company that handles everything from print advertising, PPC, sponsorships, social media mark [...]

Web Searcher Behavior Quiz – Test Your SEO Knowledge

Searcher behavior quiz - image

Think you know the web searcher goals and behaviors that are important for long term search engine visibility? Take this quiz and find out.

The Ultimate Secret For Successful Marketing & Web Design

We’ve just experienced another season of roundups in the sports, music and movie industries and throughout it all, I noted interesting things about marketing and human behavior. Super Bowl It began with the TV commercials during the Super Bowl. Usually my favorite part of this final game of champions is watching the new commercials that are made especially for launch during the Super Bowl, but this year, they were so uninspired and boring that I couldn’t wait to get back to the football game. The only brand that stuck in my head later was Volkswagen and that’s because of "Bolt", the [...]

WSJ Pulls Back On What Google Searchers Can Read For Free

wsj-com-logo Are you used to using Google as a way around the Wall Street Journal's paywall? Think again. The WSJ has been holding back stories available through Google's "First Click Free" program, a move that I suspect other newspapers might soon emulate. Over the past few weeks, I've noticed that I wasn't able to read some Wall Street Journal stories when visiting from Google. I figured this was some type of bug. But a recent case got me digging deeper: the Journal's story about how Google created a workaround past Safari's default privacy settings as a way of enabling +1 buttons on Google's ads. [...]

Spreading SEO Awareness & Knowledge

Missing piece of puzzle - why people search (image)

Taking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals. How can we make crossing that bridge easier?

Recent Findings On Captcha & The User Experience

The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so difficult to decipher they actually increase form and page abandonment. Along with the freedom the Internet provides humans, it is unfortunately humans who also created barriers to our free flow of information. It’s uncanny the amount of search engine marketing money spent to bring people into websites, only to chase them back out because they must prove they are indeed, human. Spam helped create the need for Captcha. To defend ourselves from th [...]

Website Usability 101 For SEO Professionals

Want to be better at search engine optimization? What all SEO professionals should know about website usability.

10 Search & Website Usability New Year Resolutions for 2012

No matter where in the world you live, it’s likely you have rituals that you participate in at various times of the year. Website owners have a New Year ritual too. The first item we need to address is updating the copyright year in the footer of our website. Not only does this show that somebody is home maintaining the site but it signals to search engines that life exists there and to keep visiting. [caption id="attachment_106362" align="alignright" width="300" caption="Website Resolutions"][/caption] This, like a new determination to lose weight, could be the first and last resol [...]

What Is Your SEO Archiving Plan?

SEO and archiving content - image

If the answer to this question is stunned silence, your website could lose long-term search engine visibility. Archiving has always been an important part of the SEO process.

Google News Brings Back Search The Web Option

In June, Google dropped the option to search the general web index from the Google News search box. Google redesigned the Google News search box to add the ability to search the general web index. Here is a screen shot: As you can see, you can click on the last result in the suggestions, you will be taken to a general web search. Plus, as short cut, you can hit the enter key to search Google News or Shift+Enter to search the web. [...]

Google, Mozilla Renew Firefox Search Deal For 3 More Years

google-firefox-featured Google and Mozilla have struck a deal that renews their agreement making Google the default search engine in Firefox browsers. No financial terms were announced, but Mozilla's blog post says the agreement extends the companies' agreement "for at least three additional years." The renewal comes about three weeks after the previous contract expired. The two companies previously had another three-year deal that expired at the end of November. A couple quotes from the Mozilla announcement: "Under this multi-year agreement, Google Search will continue to be the default search provider for [...]

Why User Experience Design Needs Search Engine Marketing

Most articles in this column focus on the how’s and why’s of usability, persuasive design and search engine marketing. We sound like a broken record. SEO needs UX. What about the other way around? There’s just as many misconceptions in the usability and user experience design industry towards search marketing and organic SEO. One of their more common fears is on page SEO mucking up user centered design. [caption id="attachment_103780" align="alignright" width="210" caption="Who is open?"][/caption] It takes a bit of time, skills and logic to blend Usability and SEO so they do [...]

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