The ‘90s – the good old days, when the Internet was new, IPOs were easy, and $50 CPMs were normal. Unfortunately, from the height of the ‘90s we saw display CPMs crater in the post bubble pop that followed. Many predicted the demise of the “banner” ad and consequent death of display, but thankfully, things have turned around in recent years.
Now, display is growing at a healthy rate. I recently attended the AppNexus Summit in New York City where Joanna O’Connell, Principal Analyst at Forrester, shared insights predicting programmatic buying revenues will continue to increase thr [...]
Related Topics: Channel: Display | Search & Display