Did you know 2.5 quintillion bytes (25,000,000,000,000,000,000) of digital data is created every single day, the majority being centered around you? Every day, we send 145bn emails, 340m tweets and 2 million searches queries to Google.
But, there is also the more invisible footprints you leave as you go about your day swiping your credit card, driving through tolls, visiting websites, etc.. So, when we talk about Big Data, we really mean it.
Like many buzz terms, Big Data and Programmatic Marketing are actually nothing new, they are old ideas brought up to date to the modern need; and so [...]
Related Topics: Channel: Display | Search & Display