Display
Search Engine Land is your source for Display advertising news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Google brings Display ads to attribution reports as an open beta
Now, advertisers can see Display ads alongside search and YouTube.
Google Web Stories ads now available via Display Network
In an open beta, publishers can sell ads into their Google Web Stories programmatically.
Customizable Amazon Sponsored Display ads go live globally
Add brand logo and custom headlines to product targeting ads.
Google Chrome to crack down on battery- and data-sucking display ads
The move follows other efforts to block "annoying" ads from loading on the browser.
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression data.
Amazon rolls out product targeting for Sponsored Display
The new product discovery targeting is available for U.S. sellers.
Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays
You can now test your pages in real time to see how Google can display your how-to pages on smart displays.
Create display network exclusion lists with this (free) tool
A tool born out of frustration could save you time managing brand safety.
Google extends optimization score to Display campaigns
Display-specific recommendations are also now available.
Google Ads seasonality adjustments now available for Search, Display campaigns
Give Google's bidding algorithms a heads up about short-term conversation rate changes during promotions.
Campaign-level conversion actions now live for Google search, display campaigns
Campaign action sets are also available to optimize campaigns for multiple conversion actions.
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns.
Video comes to Google responsive display ads
Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads.
Bing’s holistic view of search on display at SMX West
Bing's keynote at the San Jose event took a closer look at search integration for internal documents and how intelligent image search will expand.
Google adds pay for conversions bidding in Display campaigns
Display advertisers can pay for conversions rather than clicks or impressions.
SearchCap: Responsive display ads roll out on Google, Bing Ads update, register for SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google responsive display ads roll out as new default display format Sep 11, 2018 by Ginny Marvin Advertisers upload their assets and leave the ad creation to Google’s algorithms. Why isn’t […]
Google responsive display ads roll out as new default display format
Advertisers upload their assets and leave the ad creation to Google's algorithms.
Google to yank advertisers’ option to exclude all mobile apps from display campaigns
It will not be possible to use adsenseformobileapps.com or other controls to keep mobile Display ads from showing on all apps, including interstitial ads.
Site category exclusions for Google Display Network getting brand safety update
The changes are related to updates first announced in March in response to an advertiser YouTube boycott.
Google will automatically convert display ads to AMP, test AMP landing pages for Search
Company says AMP ads can load up to 5 seconds faster than standard display ads.
SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing updates its DMCA take-downs and copyright removal processApr 21, 2017 by Barry Schwartz Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs. 5 must-dos for […]
Google launches location extension display ads for local businesses
Some other display ads may be converted automatically to the new format when users are nearby.
Yahoo is using display ads to drive search traffic for competitive terms
Ads link directly to search results for terms across a number of competitive verticals.
3 Key Display Advertising Themes For Search Marketers
Digital marketers’ jobs are not getting any easier. Whereas search marketing complexity arises from the sheer volume of keywords and campaigns that brands have to manage and optimize for, display marketing complexity is born from the dizzying array of players in the display ecosystem. It’s hard to keep track of the seemingly endless number of […]
4 Reasons Your Search And Display Ads Are Getting Fatigued
You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.
Study: Display Ads Drive Search Clicks After Two Weeks
Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to this discussion. Their findings are contained in a Harvard Business School paper entitled, “Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising” (embedded below). The document is tedious and […]
Google AdWords Debuts Ready Image Ads: Enter A URL, Get IAB-Sized HTML5-Ready Display Ads
The latest roll-out from Google AdWords could dramatically change the number of advertisers running display campaigns – and whether anyone gets paid to make display ads anymore. While that might sound far fetched, the launch of Ready Image Ads introduces a slick new option for advertisers that want to get optimized display ads up quickly […]
A Search Marketer’s Guide To Google Display Advertising, Part 3
Last month, we took a look at the wealth of Google Display Network (GDN) targeting options and explained how they work. This month, I’d like to give you a handful of tips on how to structure your GDN campaigns and ad groups to take advantage of those tactics so you get most out of your […]
A Search Marketer’s Guide To Google Display Advertising, Part 2
Last month, in A Search Marketer’s Guide to Google Display Advertising, I discussed recent changes to the Google Display Network (GDN) that are important to search marketers who use both search and display advertising to reach customers. This month, we’ll dig in and try to make some sense of GDN targeting options. Targeting Options On […]
A Search Marketer’s Guide To Google Display Advertising
Google has been hard at work again on the AdWords interface to the Google Display Network (GDN), adding all sorts of new feature and interface updates. Take a quick glance at the AdWords help files online and you may be surprised at how many of the GDN targeting help pages have been updated just within the […]
How Dynamic Audiences Can Maximize Display Advertising Performance
I’m often asked whether it is better to change an ad to fit an audience, or to change an audience to fit an ad. Many in the online advertising industry are familiar with the concept of dynamic creative, which customizes the content of an ad to match the interests of the user seeing the ad. […]
Don’t Like The AdWords Display Ads You’re Seeing? Now Users Can Mute Them
Google has long made it possible for users of YouTube to skip ads. Now, it’s adding that capability to the Display Network, letting people hit an “X” to dismiss, or mute, the currently-displaying ad. Google says it will use the signal as a way to deliver more relevant ads to consumers. Once a person mutes […]
Dominate Multinational Google Place Listings With Microformats & Display Ads
By dominating the SERP real estate for related search terms, taking around 65% or more of all search traffic (depending on the flavour of Places functionality) for top level terms, Google Places performance is critical for travel accommodation businesses across the globe.
5 Reasons Online Display Advertising Is Simpler Than Ever
A good glass of wine is one of life’s simple pleasures. However, industry “experts” often make it sound complicated. This is the case with online display advertising today. But marketers need to know that display advertising today is a lot simpler than many of them believe. Complexity: Old News Time and again, we are told […]
Report: AOL, Microsoft and Yahoo To Team For Display Ads
In an apparent response to Google’s rising prominence in the display advertising market, the rest of the major players — Yahoo, Microsoft and AOL — are reportedly teaming up to sell ads on one another’s sites. The report in the Wall Street Journal’s All Things D says the pact was explained to a group of […]
IDC: Google Overtakes Yahoo In Display Ads For First Quarter Ever
Move over Yahoo, there’s a new display advertising champion in town, as of the first quarter of 2011. You may have heard of the company, as they’ve also been dominating the search advertising category. According to a new report from research firm IDC, Google’s net U.S. display advertising revenue share grew to 14.7% in the […]
3 Ways Topic Targeting Can Improve Your Display Advertising
Google AdWords has a feature known as topic targeting. This feature allows you to target topics and not necessarily placements or keywords across the Google Display Network. If you just use topic targeting, you will usually receive a lot of impressions; but not necessarily a lot of conversions. It is fantastic for reaching a large […]
Google Testing Display Ads In Gmail
Google appears to be testing display ads in Gmail. I discovered the following image ad in my own Gmail account this morning, and Google has since confirmed a test. Image ads have made their way into paid search on Google.com and various other properties on Google. But this was really jarring for me to encounter. […]
Google Considering Display Ads Across Network, Including In Maps, Gmail
Google is already a major player in display advertising and is poised to become even more formidable in the next few years. Not so quietly the company has amassed or built a huge array of assets that could see it best many if not most other display competitors and networks, including market leader Yahoo. Google […]
Can Locally-Focused Display Ads Make The Phone Ring?
Display advertising and local search have been key points of emphasis for major online search engines and networks in earnings calls over the last several weeks. This raises an interesting question about the interplay between local search and display ads: Can local spend help drive display advertising over the near or medium term? While we […]