Spanish Law To Force Google To Index And Pay For Local News

spain-spanish-flag-600 There's a basic feeling among traditional news publishers throughout Europe, and among some in the U.S., that Google has benefited enormously from their content but failed to offer anything in return. Furthermore, many publishers see Google as directly responsible for the decline of their traditional advertising and circulation revenues. The counter-argument that Google sends traffic to publishers is unpersuasive to local authorities and most of the publishers themselves. Across Europe various legislative and litigious efforts, in France, Germany, Belgium, Portugal and now Spain have s [...]


100 Internet Marketing Experts Speaking at SMX in NYC

east14_570x280_a[1] More than 100 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo - SMX East, September 30 - October 2 in New York City. They’ll share what makes them successful, what keeps them up at night, and what you’ll need to know to succeed in the next year. You’ll hear from: Brand marketers from the Fortune 500, e-retailers and innovative startups. Learn the latest from IBM, Expedia, The New York Times, Intel, BET Networks, Ford Motor Company, Cisco and more. Experts from full-service and boutique agencies with experience managing countless campa [...]


Yandex Q2 Revs Up 32 Percent, Queries, Paid Clicks Up Too

Yandex HQ Russia's deteriorating relations with Europe and the U.S. don't appear (so far) to have impacted its leading search engine Yandex, which announced second quarter results this morning. Yandex reported revenues of RUR 12.2 billion ($361.5 million), up 32 percent over last year. Income was RUR 3.6 billion ($1.08 billion), representing a 13 percent increase over Q2 2013. However net income was down 18 percent vs. 2013. Text-based ad revenue (search and network) accounted for 93 percent of Yandex's total revenue in Q2. Display revenue contributed 6 percent of total revenue, which was down [...]


Search In Pics: Hillary Clinton At Google, Google’s Iron Chef & Alice Cooper Band At Google

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Next Iron Google Chef: Source: Google+ Hillary Clinton Interviewed By Google's Eric Schmidt: Source: Google+ Google Photobomb: Sundar Pichai Photobombs Jonathan Rosenberg & Hillary Clinton: Source: Google+ Bing Street Maps Car: We're Better Than Google: Source: Google+ Alice Cooper Band At Google: Source: Google+ [...]


Search Marketing Expo – SMX East Lowest Rates Expire Tomorrow. Register Now!

Join the most accomplished search marketers in the world at SMX East, Sept. 30-Oct. 2 in NYC. The conference will feature three days of tactic packed sessions, the highest-level networking anywhere, and much more. See the agenda. Lowest Super Early Bird rates expire tomorrow - Register now & save $300! [...]


SMX East Super Early Bird Rates Expire Friday – Last Chance to Register & Save $300!

east14_570x280_b[1] Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Friday, July 25th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 60+ tactic-packed sessions that will help you build site traffic, grow sales, boost your ROI and acquire customers. Invaluable connections: Meet others like you online and in-person while you’re there at our many networking events. Essential conveniences: Stay productive and comfortable with hot lunches, all-day snacks, and Wi-Fi in session rooms. Join us for SMX East, [...]


Must-See SMX East Keynote: Jonah Peretti, Founder & CEO Of BuzzFeed

jonah-peretti-600 Everyone likes to talk about creating buzz, but few have mastered the art of making content go viral like Jonah Peretti. He's the founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content. Peretti also co-founded the Huffington Post, and is well-known for thinking deeply about how people are sharing and distributing things like journalism, brand messaging, entertainment and other types of content online. You can expect to learn a lot about leveraging the viral aspects of the internet d [...]


SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300

east14_570x280_a[1] Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 - Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics. SMX East is the world’s largest search engine marketing conference featuring more than 60 tactic-stuffed sessions for advanced, intermediate and beginning search marketers. That means we can dive-deep into topics relevant to your interests and experience level. Local advertising, mobi [...]


Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

yahoo-featured We're on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we've been anticipating: Yahoo's share has now fallen below 10 percent. This is an "all-time low." The combined Yahoo-Bing "search alliance" share remains flat at 29 percent. Bing has grown almost entirely at Yahoo's expense. Here are the figures for June: Google: 67.6 percent Bing: 19.2 percent Yahoo: 9.8 percent [...]


Search In Pics: GoogleBot Glass, Moz Toys & German Flag Tablecloths At Google

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. GoogleBot's Glass: Source: Google+ Many Stuffed Moz Roger: Source: Twitter German Flag Tablecloths At Google: Source: Google+ Mary Grove's Google Anniversary Cake: Source: Google+ GoogleServe: Google Webmaster Team & GoogleBot Gardening: Source: Google+ [...]


Google Honors Nelson Mandela With Doodle On His 96th Birthday

google-nelson-mandela-logo Google is remembering and honoring the late Nelson Mandela, who passed away on December 5, 2013. His birthday is today, the first birthday after his death, and to honor Nelson Mandela, Google has a special Google Doodle. The Doodle is a video showcasing some of what he believed in and contributed to the world. Here is a video capture of the Doodle: Google Doodler, Katy Wu, helped design and come up with the concept behind this Doodle. She told her story about the Doodle explaining: Something that stood out to me about Nelson Mandela was his eloquent way with words. I thought his w [...]


Send Your Team To SMX East: Share The Experience & Save

smx east Get your digital marketing team in shape! Send them to SMX East for results-driving SEO and paid search tactics. With over 60 sessions to choose from, your team can attend presentations relevant for their responsibilities and skill level. Is your team experienced? The SMX East program shines with intermediate and advanced level content. Blue squares and black diamonds on the agenda-at-a glance identify those sessions. Get your new hires up to speed with Search Engine Land’s Search Marketing Boot Camp. Conversions are where rubber meets road. Send your analysts to dive deep on KPIs, o [...]


Search In Pics: Google Burgers, Android Dress Up & Inflatable Android Robots

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google At Unilever: Source: Google+ Android Dress Up: Source: Google+ Android Inflatable Robot: Source: Google+ Cold Stone Creamery & Kit Kat Android Figurines: Source: Google+ A Google Burger Joint? Nope. Source: Flickr [...]


MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow!

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special "beta" rates expire tomorrow - Register now! [...]


Yelp Joins Effort To Undo Current Google-EU Antitrust Settlement

yelp-600 Yelp has been an increasingly vocal critic of Google for several years. Now it has joined a group of companies opposing the European Commission's current antitrust settlement proposal with Google. Originally Google and Yelp were partners. Google unsuccessfully tried to buy Yelp for a rumored $500 million a year or so before the company went public. Later Yelp complained that Google was including Yelp reviews in its own local product without permission. According to Yelp, Google said it couldn't remove those reviews without removing Yelp from the index entirely. The dispute was ultimately res [...]


Wanted: Session Ideas For SMX Social Media Marketing

smx_socialmediamktg We've begun planning for SMX Social Media Marketing 2014, a two-day, tactic-rich conference that covers all key issues for getting the most out of social media networks. The conference takes place at the ARIA Resort & Casino in Las Vegas, on November 19-20, 2014. Do you have a topic you’d like to see covered in a session at SMX Social Media Marketing? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your social media marketing campaigns? If so, we’d like to hear from you. Anyone can submit a session idea [...]


MarTech: The Marketing Tech Conference – Special Low Rates Expire This Friday!

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special "beta" rates expire - Register now! [...]


One Month to MarTech, 5 Days to Save $150 – Register Today!

martech_570x280 Summer goes by quickly. The 4th has passed and MarTech: The Marketing Tech Conference happens next month in Boston. Been waiting to buy your ticket? Now is the time. You save $150 by purchasing before this Friday, July 11. Register now. Join us August 19-20 for: Presentations and panel discussions that guide your selection of marketing technologies and development of marketing technologists. See the agenda. An all-star roster of marketing technologists and senior marketing and IT executives from Kimberly-Clark, Nationwide, IBM, Hubspot, Lexis Nexis, Adobe, Clorox, Marketo an [...]


Search In Pics: Google July 4th Cupcakes, Jerry Seinfeld With Google Glass & Class Google Watch

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Zurich July 4th Cupcakes: Source: Google+ Jerry Seinfeld With Google Glass On Wired: Source: Google+ Google Dinosaur Supply Form: Source: SER Classic Google Watch: Source: Google+ [...]


Google Orders Terminator Robots Not To Kill Founders Brin & Page

google-killer-robottxt How do you stop the unstoppable killer Terminators if you're not Sarah Connor? Google does it with a simple text file. People have noted today that Google has a special "robot.txt" file that pokes fun at stopping the Terminators. Robots.txt files are actually used to stop robots of the less threatening kind - it's like Google that crawls the web looking for content. Use robots.txt, and you can stop them from gathering your content. The new Google easter egg robots.txt was uploaded recently, maybe on the anniversary of the Robots.txt file? You can access the new file at google.com/ [...]


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