Google Maps “Explore” Feature Shows What’s Nearby Along With Reviews & Travel Times

Google Maps3 Google Maps announced a new "Explore"  feature yesterday for its Android and iOS app. The new feature offers a "local guide" that adapts to wherever the user may be. According to the release: Now, whenever you want to discover places in your area, simply tap the new Explore button at the bottom right corner of your map to get a quick look at what’s nearby (where available). With Explore as your guide, you’ll see different places and activities that adapt to each area and moment throughout your day. The new feature lists local information, showing nearby locations along [...]


It Will Take “Act Of God” For Relcy To Win In Mobile Search

mobile-apps-search-featured Last week TechCrunch profiled a "stealth" startup called Relcy, which is seeking to build a "native" search engine for mobile. The post mentions the company has raised $9 million in funding so far. In an interview with the site, founder Rohit Satapathy says his company is developing a "PageRank" style approach to mobile search but fully indexing in-app content. Apparently it goes beyond app-based content and will also provide additional relevant results from a knowledge-graph style index of "entities." Satapathy told the TechCrunch writer that Relcy will offer a mobile search experience "th [...]


Is Microsoft Blocking Google Search On New Lumia Phones?

microsoft-google-fight-featured According to a story appearing in The Verge yesterday, Microsoft is not allowing users to set Google as the default search engine for mobile web browsing on new Lumia 8.1 devices (630 and 930). As the article points out, the search button on the handset uses Bing and cannot be switched. I reached out to both Google and Microsoft yesterday and didn't receive a response from either. The Verge says that some of the European carriers were giving users the option to change the IE/browser search engine to Google. It's not entirely clear what the reality is. But if Microsoft is in fact not allowi [...]


Bing & Cortana To Get Academic Search Integration At A Whole New Level

cortana-600px Microsoft shared details about their future plans for deeply integrating academic data/search into the Bing search engine. Starting this Fall, Microsoft said they "will be able to point the way to a wealth of information from the academic community." Microsoft explained that currently Cortana, Microsoft's version of Google Now and Apple Siri, is powered by Bing. But in the Fall Bing "will have academic data tightly integrated and prominently featured on its search pages." Adding a blow to Google, Microsoft added that "instead of treating scholarly information as a separate search engine [...]


VIDEO + SLIDESHOW: The Coming Paradigm Shift in Mobile Marketing

mobile-apps-search-featured Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the future by thinking about cross--device compatibility, but also thinking about big data, and how it will change the way we think about marketing. Presented at the Search Engine Land Summit at SMX Advanced 2014. The Coming Paradigm S [...]


Google Goes All-In With “OK, Google” Hands-Free Search

google-conversational-search-featured The evolution of voice-controlled search into a virtual personal assistant took another step forward with Google's announcement that all Android-powered devices (KitKat or above) will now respond to the "hotword" OK, Google. Users can initiate a search or control and carry out any function on the device simply by saying "OK, Google" first and then asking the question or stating the command: "Call XYZ . . . open my email": Starting today, you can say “Ok Google” on your Android device whenever the screen is on or your device is charging. If you’re reading your email, browsing the web [...]


WATCH: Microsoft’s Cortana Keynote At SMX Advanced 2014

cortana-600px You're probably pretty familiar already with Siri and Google Now, the personal assistant-type technologies from Apple and Google, respectively. Each has its own approach to the idea of providing information and answering questions without needing a traditional search box and search query. You may be a bit less familiar with Cortana -- she's Microsoft's upcoming take on personal assistant technology, and in many ways, she promises to combine some of the best aspects of Siri and Google Now. There's no need to be unfamiliar any longer. Microsoft's Marcus Ash and Rob Chambers sat down with D [...]


Google Bringing App Indexing To All Android Apps

mobile-apps-search-featured Among the numerous announcements at the Google I/O developer conference this morning, Google said it was expanding its app indexing program to all Android apps and developers. App indexing allows for deep linking of app content from mobile web search results. Previously, Google had only been indexing selected apps, although the program has been steadily growing and recently expanded into multiple languages. If the user has the app in question installed, say OpenTable, and does, for example, a restaurant search, she can be linked from search results directly to the profile page within the [...]


Report: Mobile “Configuration” Errors Cause 68 Pct. Traffic Loss

mobile-seo-featured BrightEdge has released a report that observes, "over one in four mobile sites are misconfigured, leading to a massive loss of potential traffic. Twenty-seven percent of mobile sites are ranked lower than they should be because Google and other search engines do not recognize the mobile site as related to its desktop counterpart." The report was inspired by panel discussion at SMX Advanced earlier this month. BrightEdge says its data (billions of queries) reflect about "62 percent of organic searches show different results depending on whether the search was performed on a desktop or s [...]


NEW: Google Links To Apps Not Pages, When Searching For Musicians On Android

music_search_screenshot Google has introduced the ability to search for musicians on Android phones and then have apps with more information about them open up. The new feature is integrated into Google Search and works with the following apps: Google Play YouTube iHeart Radio Spotify TuneIn Rdio The feature only works for musicians. For example, a search for Katy Perry (as shown in the example above) brings up an information box about her, with links to supported music apps. Tapping on an app brings you into the artist's page there. In contrast, a search for Perry's "California Gurls" brin [...]


Virtual 3D “City Tours” Coming To Apple Maps In iOS 8

apple-maps-featured One of the features in the forthcoming iOS 8 is apparently called City Tours. These are animated flyovers of various cities in Apple Maps. Mostly a novelty, they'll take users on a 3D tour of key buildings and landmarks in a city. Google Maps/Earth have allowed developers to create animated virtual tours of places since 2009. According to 9to5Mac iOS 8 City Tours currently exist for Rome, Stockholm, Barcelona, New York, Paris, Glasgow, Cape Town (South Africa), Perth (Australia), Bordeaux and San Francisco. Hopefully we'll see more "utilitarian" improvements to Apple Maps in the ne [...]


Up Close @ SMX Advanced: What Advanced SEMs Should Be Doing About Mobile

slide-2-1024 Every year is the year of mobile, and 2014 hasn’t been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. So what do advanced SEMs need to know about mobile, and what should they be doing about it?  Mobile device marketing is undergoing drastic change, particularly as it relates to understanding how multiple screens effect targeting and desired action behavior. Yahoo is making big advances with its Gemini program. We now have plenty of data on the cha [...]


Microsoft: No Plans For Ads In Cortana Yet; Debating Bringing To Androids & iOS

cortana-phone-600 It's far too early to consider monetizing Cortana, Microsoft's new virtual personal assistant, but the company is already thinking about how to scale her across different devices, platforms and around the world. Those were two of the key points from Microsoft's keynote conversation Thursday morning at our SMX Advanced conference in Seattle. Marcus Ash, a Windows Phone Group Program Manager, and Rob Chambers, a Group Program Manager in the Applications and Services Group, shared video and live demos of Cortana, and sat down for a Q&A with Search Engine Land's Founding Editor, Danny Sulli [...]


Microsoft’s SMX Advanced Keynote: Cortana Makes People More Likely To Search

cortana-600px We're ready to get started on day two of SMX Advanced, and today's opening keynote promises to talk about the future of search. Microsoft's Marcus Ash (Group Program Manager for Windows Phone) and Rob Chambers (Group Program Manager, Applications and Services Group) will be here to talk about Cortana, the company's recently launched virtual assistant that many have called Microsoft's version of Apple's Siri and Google Now. Cortana, like those other platforms, aims to provide answers, search results and assistance without a traditional search query. Together, products like these are [...]


Report: Google Losing Share Of Mobile Search Ad Market

mobile-ads_products_sm Data aggregator and prognosticator eMarketer is out with a new mobile advertising forecast that shows Google losing share of the mobile search ad market. The company says that apps are taking their toll on Google's mobile ad dominance. The firm says that US mobile advertising in total will be $17.73 billion this year. That would mark huge growth over the $7.1 billion recorded in 2013, according to the IAB. Indeed mobile ad revenues would have to more than double, which is possible but an extremely aggressive scenario. Specifically eMarketer asserts that the US "mobile search" ad market w [...]


Starwood’s “SPG For Glass” App Brings Hotel Search To Google Glass

spg-glass-640 Starwood Hotels & Resorts is the latest travel brand to land on Google Glass. The company has launched a Glass app called SPG for Glass that's now available for Explorers in the official Glassware app directory. Starwood becomes the first major hospitality brand with a Google Glass app. SPG stands for "Starwood Preferred Guest," the company's loyalty program. Non-members can install the app, but in my limited testing, the hotel search didn't work unless I first connected my SPG account during the install process. If you don't have an account, the installer offers a link to create one [...]


Google App Indexing Now Supports Eight New Languages

app-indexing-languages Google announced that their App Indexing protocol, the ability for Google to link search results to your mobile apps direct deep content now supports eight new languages. App Indexing lets developers markup their content so that if a searcher has an Android app installed on their phone, and the search result comes up, it would link them to the app's content and not the web page content. This is now supported in English plus Chinese (Traditional), French, German, Italian, Japanese, Brazilian Portuguese, Russian, and Spanish. With this, Google announced several international Android [...]


Google Updates iOS Search App To Include “Smarter” Voice Search Cues & Customized Alerts

Google ios Search version 4.0 The Apple-focused website 9to5Mac.com reported today that Google's iOS Search app has been updated to version 4.0, with new voice search cues and customized alerts from Google Now. With the updates, the app's new voice search cues offer more conversational-styled search queries. According to the app's iTunes page, users can have a "smarter" conversation, asking questions like "What's the weather like?" followed by, "How about this weekend?" Using Google Now, the new version of the iOS Search app will also alert users when an article on their favorite topic, or from their favorite authors [...]


Bing Launches On Firefox OS, Does It Matter?

Firefox OS phone Bing has launched an app for the Firefox Marketplace. As pointed out by The Next Web, Google doesn't yet have an official app there. Firefox OS is a mobile operating system "built entirely using open web standards" (HTML5). It's both an effort to reinvigorate the mobile web and keep Firefox from falling into total mobile irrelevance. The first Firefox OS phone is the Chinese-made ZTE Open. It's selling for between $70 and $99 (unlocked) on eBay. This low-end strategy could work well in developing countries and provide an even lower-cost alternative to Android devices in those markets. [...]


Yahoo News Digest App Hits Android & Goes International

Yahoo news digest Earlier this year, Yahoo continued its mobile push with the release of their mobile news app "Yahoo News Digest" for iOS. The main powering agent of Yahoo News Digest was the technology from former acquisition, Summly. Today, Yahoo News Digest is expanding out to more devices in more locations, thanks to new editions. First off, Yahoo News Digest is now available on Android that brings the same great iOS features with the addition of a homescreen widget. The new Android homescreen widget will display the most recent unread digest on top and keep track of previously read articles. [...]


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