Bing Rewards Program Now Available On iOS & Android Devices

Bing Logo Bing Rewards is going mobile starting today. According to a post on the company's blog, the incentive program that lets users earn credits toward gift cards for brands like Amazon, Xbox and Dominos, is available on iOS and Android devices starting today, and will be "coming soon" to Windows Phone devices. Currently, iOS and Android users can earn Bing Rewards credits by performing searches on their phone. Bing claims it will be adding most all of the incentive program features to mobile devices during the next several months. To access the mobile Bing Rewards dashboard on an iOS or An [...]


There’s No SEO Without Mobile SEO

Mobile-share-of-organic-search-RKG-2013-600x391 It's 2014, which means we are officially one year away from the year that Kelsey Group predicted mobile search will eclipse desktop search. Are you making your mobile resolutions to ensure you're ready for when that time comes? [caption id="attachment_70213" align="alignright" width="360"] Mobile share of overall search traffic was nearly one third in Q3 of last year according to RKG.[/caption] I'd like to start the new year with a short reflection of how far mobile SEO as a discipline has come in less than five years. When I started researching mobile SEO back in 2005, Motorola Razr [...]


Google Now Cards Hit The Desktop For Mac, Windows and Chrome OS Users

google-now-featured The ever-helpful Google Now service is now available on your desktop for both Mac, Windows and Chrome OS users. This Google Now service features Google Now cards that are run through the latest Google Chrome build (Chrome Canary) and will work for those users who are currently logged-in to Chrome. According to the "Google Operating System" blog to enable the feature users need to simply follow these directions: "You only need to go to chrome://flags/#enable-google-now , then switch from "Default" to "Enabled" and click "Relaunch Now" at the bottom of the page to restart the browser. [...]


Yahoo’s News Digest App Is “Summly 2.0″

Yahoo news digest In addition to a range of other announcements at CES yesterday, Yahoo CEO Marissa Mayer introduced a new news app, Yahoo News Digest. It was built under the supervision of Summly founder  Nick D’Aloisio. Summly was acquired by Yahoo in March of 2013 for an estimated $30 million. Summly itself was quickly shut down and its technology integrated into Yahoo's mobile app. But, News Digest is essentially Summly 2.0. It lives side-by-side with the existing Yahoo News. Whether and how the two will co-exist over time remains to be seen. Yahoo has made some strong and interesting choices with [...]


Succeeding With Content In A Mobile World

Unlock the Potential of the Mobile Web In 2013, mobile traffic in the US almost doubled. Cyber Monday of 2013 was the year that cyber Monday went mobile. And, according to Gartner, Q2 of 2013 was the first time that sales of smartphones surpassed sales of feature phones, with the former accounting for 51.8 percent of mobile phone sales worldwide. That last fact in particular shows the unlocked potential of the mobile web. The mobile web is on fire, and a mobile content strategy is a must for 2014. [caption id="attachment_180886" align="aligncenter" width="600"] Unlock the Potential of the Mobile Web[/caption] Evan Britton [...]


The Importance Of Responsive Web Design For B2B Sites

Desktop Tablet Mobile Devices The mobile takeover of web surfing activities is growing rapidly each year, so it's imperative for B2B businesses to conform to the trend. Yet, a large number of B2B sites are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and tablet tends to be much lower than on B2C sites. Out of 20 B2B websites I surveyed, all of them had somewhere between 8-15% traffic from mobile devices. Although these aren't high percentages, that's still a lot of users that are receiving a poor user experience. It also represents a missed opportunity for search traf [...]


Google Again Updates iOS App With Improved Maps Integration

New iOS 7 optimized Google Search app On the heels of a very recent iOS Maps update, Google has further updated and optimized its search app for iOS 7. Some of the changes are cosmetic: "iOS 7 styling and true full screen browsing" for example. There's also improved image search for the iPad and better integration with Google Maps. Google Now also seems more "prominent" but I could be mistaken; there are no apparent changes to Google Now on the official "what's new" list. Google Maps is nicely integrated into Google search results (I don't remember the old experience frankly because I infrequently use the Google Search app [...]


Breaking The Mobile Speed Barrier For SEO Gold

smartphone-tablet-featured

2014 will offer a new killer SEO technique or two, it’s my bet that leading the charge will be changes to the mobile SEO algorithm in Google. Or, more specifically, changes to the algorithm’s sensitivity to your site render speed on a smartphone device.


Google Adds “Now” Content, Features To iOS Maps Apps

Google maps icon larger In October, Google started adding Google Now style cards to its PC Maps. Now, Google is adding some of those same features to its iOS Maps apps. If you update Google Maps for iOS and sign in, you can now see flight, hotel, and restaurant reservations from Gmail in Maps -- and then search or get directions. Here's a PC Maps screenshot from Google for its October update: I don't have a good screenshot for the new content in mobile given that I have no upcoming reservations. But below is a set of screens from my iPhone that illustrates the "Nowification" of Google Maps. Google is doi [...]


Survey: Majority Use Mobile Search, Find It “Harder Than PC”

mobile-search-featured In the cross-platform, post-PC era, the big question the search industry faces is whether and how PC search behaviors are extending into mobile. The short answer is they are. Google has sponsored research that shows majorities of smartphone owners use search engines (74 percent). Yet mobile search, even voice-enabled search, is an awkward version of its PC sibling and people generally find it "harder" than using search online. Those are some of the takeaways from questions in the recent holiday shopping survey conducted by Search Engine Land and SurveyMonkey. When conducting online r [...]


Following Android Refresh, Bing Intros New iPad Experience

bing-ipad-featured Last week, Bing refreshed its Android app. Today, Bing announced an upgrade of its app for the iPad. The primary driver of the redesign was iOS 7 and the aesthetics of the new Bing app are intended to match the new Apple OS. One of the most promoted new features, as on the Android app, is the ability to save the Bing daily image as homescreen or lockscreen wallpaper on the device. (This was apparently an often-requested feature.) In addition bookmarks can be saved/synced via Skydrive so that they can be accessed on other devices. The new app also permits sharing of search results via Fac [...]


Google Search App Now Answers Your Questions In French, German Or Japanese

google-voice-search Google announced an international upgrade to the Google Search App, which enables the voice response answers that work currently in English to also work in French, German or Japanese. So not only can you ask your question in English, French, German or Japanese or other languages via voice search -- Google will respond to that question in English, French, German or Japanese. All you need to do is install the latest version of the Google Search App and speak your question in French, German or Japanese. The examples Google has given include: If you need some coffee in Munich, just say [...]


Bing Revamps Android App To Match iPhone Features

Bing logo Microsoft's Bing and Google are pursuing very similar strategies with their mobile apps. Google's search app for iOS is essentially a browser and gateway to other Google apps and services. The same is true for Bing on iOS and Android. Earlier this week Bing refreshed its Android app to make its UI and design consistent with other Bing properties. There are also some additional new features, though those aren't fully specified. Basically we can assume that the functionality recently added to the iPhone app has now been incorporated into Bing for Android. Among the new features, users can [...]


US Mobile Search Revs To Hit Nearly $4 Billion This Year

Google iOS Search App A new report from Forrester Research projects US mobile paid search will be worth $3.8 billion by the end of 2013. Analyst forecasts are often aggressive, but this turns out to be a very reasonable estimate. US mobile ad revenues were slightly below $3 billion according to the IAB for the first six months of 2013. That means, assuming higher mobile spending in the second half, mobile ad revenues should come in around $7 billion for the full year. PC-based paid search was 43 percent of all digital ad revenue in 1H 2013. However paid search is a somewhat larger percentage of mobile ad reve [...]


Google Search Now Discovers Content Within Android Apps

google-apps-featured Google announced you can now search content within Android apps through their new App Indexing protocol they launched at the end of October. Currently available on Android smartphones, when you search Google and there is an app that has content related to your Google search, you will see search results that open the app, directly to the piece of content in that app, that matches your query. Google said, "Google can save you the digging for information in the dozens of apps you use every day, and get you right where you need to go in those apps with a single search." Here is an example [...]


Apple’s App Store Search Engine Now Considers Misspellings & Typos

app-store-icon Sarah Perez at TechCrunch reports Apple has updated their App Store search engine to help with misspellings, typos and other "fat-fingered" searching mistakes. Sarah said she has "sources" that have confirmed these "App Store search engine changes went into effect a few weeks ago." One example I can personally attest to is when someone searches for [rusty brick] in the app store, normally it did not return apps from my company. Now it does. Here is a picture of the search results for [rusty brick] in the app store returning one of our apps with the name "RustyBrick" as one word. S [...]


MapQuest Aims For Revival With New Mobile App

Mapquest logo Once the leader and innovator in online mapping, MapQuest has fallen pretty far from that perch. While the brand survives and the site is still widely used, it has for several years been overshadowed by rivals including Google and more recently Apple. According to recent comScore data MapQuest's mobile apps aren't in the top 15, although AOL is a top 10 mobile web property. MapQuest parent AOL has shown itself to be ambivalent about the site, having made a couple of unsuccessful attempts to sell it in the past. There have also been attempts to reinvigorate MapQuest from time to time. I [...]


OK Google: How About OK Jarvis, OK Android, Or Even OK Barry

okay-google-android Android Community noticed that some other phrases outside of "OK Google" trigger the voice search on the latest Android operating system, KitKat. So I tested this on my Nexus 5 and discovered that OK Google has alternatives. I tested the following phrases that seemed to work: OK Glass OK Jarvis OK Android OK Barry Now, I am not sure if Google confused Barry with Google and I tested it several times afterwards and sometimes it activates voice search and sometimes not. Here is a video of this in action: I suppose Google's voice search trigger is pretty flexible when matc [...]


Google Maps’ Mobile Reach Drops In September — comScore

google-maps-iphone-icon Yesterday, comScore's US smartphone market share figures for September came out. There weren't many surprises -- except for one thing: the Google Maps app has fallen three spots in comScore's rankings. The smartphone app, which used to be the most popular in the US, fell from 5th to 8th position in comScore's "Top 15 apps" chart. In roughly September of last year, Google Maps was overtaken by Facebook as the top individual smartphone app in the US. The replacement of Google Maps by Apple Maps as the default mapping app on the iPhone was largely responsible for the change. In July [...]


Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards

Google iOS Search App Google released a new version of its iOS Search App today, with an extensive list of updates, including new notifications, reminder alerts, cards and a handsfree search activation feature. With the 3.1.0 version of the iOS Search App, those with the iPhone 4s or higher can say, "OK Google" or touch the mic to start a search. Along with the handsfree activation, the app can create reminders around a number of events. According to the app's iTunes page, users can ask Google to remember daily activities or upcoming events: Ask Google to remember things for you. Just say, "Remind me to buy [...]


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