App Annie Adds New Tools For Better App SEO, Paid Visibility

mobile-apps-search-featured App Annie, which offers app store analytics, is announcing new features and capabilities for mobile app publishers and developers this morning. The company is adding more ad network data and analytics; it's also offering new tools to help boost App Store Optimization (ASO). Both of these are directed toward what might be called app-user acquisition optimization: one being paid and the other organic. Below are company provided screens showing the ASO and paid dashboards: The company's ASO tools will reveal keywords and queries used for app discovery. It's also designed to help develop [...]


Google In-Store & Location-Aware Product Reminders Now In Google Now For Android

Google iOS Search App Yesterday, as expected, Google announced on Google+ that the location-aware, in-store product reminders are now built into the latest version of Google Now on your Android Google Search App. Google said "if you’re out and about and near a store that carries those boots, you might see a Google Now card showing you the product and price to remind you that you wanted them." Imagine you search for a specific product on Google and then you are driving or walking past a store on the street that has that product. Imagine Google pops up a Google Now card to tell you the store has it and the pr [...]


Indoor Maps & Mall Directories Come To Google Now For Android

Google-Maps-icon As we reported last week, similar to the offline Google Now cards, Google has made indoor maps within the Android Search App's Google Now cards live. Google Indoor Maps was introduced in 2011 for select malls and shopping centers. Now, if you are using the latest Google Search App on Android, a Google Now card may appear and show you a searchable card that lets you find the stores in the mall. It may also help you walk directly to the store using Google's indoor maps feature. Google said, "with one tap, you’ll be taken to the indoor map in Google Maps with a pin showing you exactly whe [...]


Google Now Cards Now Work Without An Internet Connection

Google Now As we expected, the Android version of the Google Search App now supports offline mode for Google Now cards. So if you are in a location without internet, such as a subway, somewhere out in a deserted island or just in the middle of Manhattan and you have poor reception (no joke), Google will still show your Google Now cards, even without a connection to the internet. Google announced this late on Friday on Google+ saying: Next time you’re on the subway and want to check on your day’s appointments with Google Now, you won’t have to worry about lack of cell service. Starting today [...]


Bing Updates Its Android App With A New Look & Faster Performance

Bing Android App image May 2014 Bing has rolled out a new look and feel for its Android app, claiming the updates make it more streamlined and "optimized for performance." According to the announcement on Bing's search blog, the app is faster than its previous version, and now lets users track their Bing reward points natively within the app. Bing reminded users how the new in-app reward point tracking will help them monitor their progress toward helping their favorite school, "With last week's roll out of Bing for Schools, this is another great way to help your favorite school earn Surfaces." Here's an image Bing p [...]


Google Now Remembers Where You Parked, Gains Offline Cards, Indoor Maps, Shopping Reminders

google-now-card-featured Excited that the updated Google Search App for Android will remember where you parked your car? Wait, there's more! Google Now cards also work offline, malls are gaining indoor map directories and you can now get product search reminders. Earlier today Barry Schwartz wrote that the updated Google Search App for Android will now help you locate your car in a parking lot or on the street. Since then, we've learned that this "parking locator card" is just one of several new features and capabilities in the updated Android version of Google Now. No word on iOS yet. Among the new Now feature [...]


Foursquare To Move Check-ins Into “Swarm” App, To Focus Better On Local Discovery

fsq-swarm-app-600 Foursquare is doing something surprising, even radical. It's removing some of the legacy features (i.e., check-ins) from its app and moving them over to a new app called Swarm (available soon). Check-ins, sharing and friend finding will now reside in Swarm, and Foursquare will evolve in a bid for further mainstream adoption to challenge Yelp and Google in local. The company has been doing a lot of sophisticated work around personalization and local discovery, and is increasingly using a range of signals that are alternatives to check-ins. In other words the check-in has become expendable [...]


Google Search App Adds Reminders For Where You Parked Your Car

Google iOS Search App Android Authority reports Google's latest update to the Android version of the Google Search App has a new feature to remember where you parked your car and then give you directions on how to go back to that location. Parking at large venues, malls, or big cities, can often get confusing at times. You often see those people walking around the parking lot, clicking the lock and unlock buttons on their keys, to trigger a sound or flash on their car so they can find out where they parked their car. How it works is that when you park your car, Google will ask you if you want to save this loc [...]


Rumor: Google To Broadly Expand “OK Google” Voice Actions

OK Google According to Android Police, Google is preparing a broad expansion of voice actions beyond its search app. The report describes this initiative as "OK Google Everywhere." Voice actions would extend to other Google apps (e.g., mail, photos) and would also be contextually specific, taking on Google Now-like capabilities. Currently queries and some app-related commands can be executed by voice but the report suggests a much deeper use of voice together with contextually specific actions: For example, if you were having a conversation with someone in Gmail, the prompt may suggest replying to t [...]


Google Search Lets You Filter Restaurants By What’s Open Now, Price & More

filters austin Google announced you can now filter your restaurant searches by price, ratings, cuisine, and if it’s open right now. All you need to do is go to Google on your desktop or mobile device and search for [show me some restaurants in downtown Austin] or related searches, and Google will give you the ability to filter down the results by those characteristics. Here is a screen shot: If you are on your mobile device, and you found a place you want to eat at, all you need to do is say "OK Google, call..." and it will call the restaurant. This feature currently only works in the Unite [...]


Videos: Comparing Cortana & Siri & Google Now

cortana-600px Today, Microsoft released the developer preview of Windows Phone 8.1 and with that, the ability to play with a preview of Cortana, Microsoft's answer to Apple Siri and Google Now. Both Gizmodo and CNet have released video demos comparing Cortana & Siri & Google Now. I like the Gizmodo comparison a little more, so we will post that first followed by the CNet review. Gizmodo has not made their video embeddable, so you need to view it on Gizmodo.com. Here is the CNet video: [...]


Part Siri, Part Google Now: Microsoft Announces “Cortana” Virtual Assistant

cortana-600px Rumored for months, Microsoft has formally announced its answer to Apple's Siri and Google's Voice Search/Google Now: Cortana. Danny Sullivan is at the Microsoft Build Conference and live blogging it. Cortana appears to be sassy like Siri and can perform many of the functions that Google Now does (providing reminders and notifications regarding dates, meetings and so on). It appears to have numerous manual personalization capabilities as well. Cortana will also interact with and can launch apps on the device (like Siri or Google). Showing Cortana's smarts, there was apparently an examp [...]


Survey: Search Engines Dominate Mobile Product Research

mobile-apps-search-featured Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of nearly 1,300 US smartphone owners. Among other questions the survey asked, "When using a mobile device for product research, how do you search?" Survey respondents overwhelmingly said "search engine" vs. the other choices: Search engine: 73 percent Specific mobile website: 33 percent Mobile [...]


Apple Broadening App-Store Search With Related Keywords

mobile-apps-search-featured Mobile app discovery continues to be a challenge for most developers. Quixey (across platforms) and Google (on Android) are trying to address that challenge by indexing deep links within apps. For its part, Apple appears to be trying to broaden App Store search with related keywords. When entering search queries within the App Store, Apple already suggests related search terms. For example, when I enter the query "news" I also see the following search suggestions: news apps news channel 5 news 12 mobile ness radio news 12 newsday newsstand news channel 3 newspaper [...]


New Google Search App Feature Creates Radio Station Based On Recently Played Music

Google Search Play Music Last week, Google took to its Google+ page to announce a music-related Search app feature for Android users. Saying "Play some music" after tapping the Google search mic or saying "Ok Google" will prompt the app to create an "I'm feeling lucky" radio station. According to Google, the radio station will play a "surprise mix of music" based on a user's recent music listening history. For the new Search app feature to work, +Google Play Music app must be installed. [...]


Okay Google: Take A Photo/Video Comes To Google Mobile Search

google-voice-search Google announced on Google+ that you can now ask your Android phone to take a photo or a video by saying, "Ok Google," then "take a photo" or "take a video." This will launch the Android camera app in the photo or video mode so you can quickly take a photo. I should note that there are other variations of the "take a photo" that work, such as "shoot a" and "take a picture" and so on. Google Glass has supported this since it launched, so it makes sense to extend this to Android devices. Where this may come in handy for search is in the future, if Google extends Google Search mobile to han [...]


Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]

Mobile Devices Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers' campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it's expected to rise to 30 percent over the next 3 years, according to eMarketer. Taking a deeper look at its own data on mobile ad performance for Google, Marin Software released its 2014 annual mobile search advertising report today. As Marin EVP Wister Walcott highlighted in his talk at Marke [...]


Matt Cutts: Google Mobile Queries May Surpass PC Search This Year

mobile-search-featured Speaking at SMX West last week Google's Matt Cutts said that he "wouldn't be surprised" if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association conference in New Orleans earlier this year. We asked Google for an official statement and the company declined to provide one. Google doesn't want to oppose mobile and PC search. Rather it wants to emphasize cross-platform marketing and experiences. The comments above refer to global query volumes not in the US [...]


Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices

mobile-seo-featured What's your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the  "Best Practices in Mobile SEO" panel yesterday at SMX West. Moderated by Search Engine Land's contributing editor Greg Sterling, the session included presentations by Covario's senior SEO manager Michael Martin, Resolution Media's director of SEO strategy Bryson Meunier, MobileMoxy CEO Cindy Krum, and Google senior developer programs engineer Maile Ohye. While each of the presenters offered [...]


Yahoo Search App Gets iOS 7 Design Upgrade & More

yahoo-search-app Yahoo has pushed out a new update to their iOS Yahoo Search app in the Apple App Store. The new update is version 3.0 and touts a new minimalistic design to match the iOS 7 design themes. Yahoo said in the release notes: New minimalist design puts the focus on your results so you can get the information you need in a snap. The app let's you search over SSL, which Yahoo switched to on their web search back in January. Here are some screen shots of the new design: [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide