Search Engine Land’s Most-Shared Stories on Google+ for 2013: What’s Right, What’s Wrong, What’s Next, & What’s Dead

sel-2013-review-featured Happy New Year to you, search marketing friends! Surely you're eager to dive head-first into 2014, weighing predictions and forecasts of what's next in the worlds of SEO and SEM, but we've still got an installment or two in our Search Engine Land Year In Review series! So let's get to it. You've seen the roundups of top news, most popular columns and stories, as well as posts that stole the show in our Twitter and Facebook communities. Now, it's time to turn our sights to Google+. What kind of content did our readers share most on Google's own social network over the last 12 months? Hmm.. [...]


Search Engine Land’s Most-Shared Stories on Facebook for 2013: How To Survive Google, Plus A Joke Here & There

sel-2013-review-featured Search marketing friends -- welcome, welcome! It's time for another installment of our Search Engine Land Year In Review series. We've toured through the top news stories and those that were most tweeted -- now it's time to scope out the articles, tutorials, resources, and surveys that were most shared on the world's largest social network, Facebook. Much of our "most popular on FB" posts you've already seen on the top tweeted list, but the order in which these stories rank is something of note. And for sure a few more playful posts made it into this roundup (April Fools, Easter Eg [...]


Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google

sel-2013-review-featured Welcome back, search marketing friends, to the second installment of our Search Engine Land Year In Review series. So far, you've seen the run-down of our top news stories to break in 2013 -- now, we're switching gears to the social side of things, kicking it off with Twitter. What was the hottest topic our readers tweeted about over the last 12 months? Google stole the show in a big way, from  various algorithm updates and overhauls (Panda, Penguin, Hummingbird...) to those ginormous banner ads that took many by surprise. (And, love him or hate him, insights and two cents from Google [...]


Search Engine Land’s Top News Stories Of 2013: Hummingbirds, Penguins, Pandas & More

sel-2013-review-featured As we get ready to close the books on 2013, the editorial team that brings you daily news and features on Search Engine Land and Marketing Land is going to look back at the most popular content we published during these past 12 months. Over the next week couple weeks, we'll reveal our most popular columns (overall, and broken down by topic) and our most shared stories on the main social networks. But we'll begin today with a look back at the most popular news items of 2013. Search Engine Land's Most Popular News Stories Of 2013 This list includes news stories published throug [...]


Want To Speak @ SMX West? Here’s How

smxwest13_spotlight The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West 2014, March 11-13, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest is hig [...]


Reminder: Take Marketing Land’s Marketing Technology Survey & You May Win An iPad Air!

marketing-land-logo-square This is a quick reminder that we're surveying our readers about which brands you think of first in different marketing technology categories. Take Marketing Land's brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. But time is running out -- the survey is only open through December 20th. Click here to take the survey! Completing the survey takes less than five minutes. We ask for your email address only so that we can notify prize winners. We won't [...]


Take Marketing Land’s Marketing Technology Survey; You May Win An iPad Air!

marketing-land-logo-square What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land's brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. Click here to take the survey! Completing the survey takes less than five minutes. We ask for your email address only so that we can notify prize winners. We won't sell your email or send you more stuff because you took the survey. Everyone who fills out the survey with a corporate e-mail address by [...]


Wanted: Session Ideas For SMX West

smx west 2013 Do you have a topic you’d like to see covered in a session at SMX West 2014 on March 11-13, 2014? Something you’d like to see covered in depth, or a discussion of strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can submit a session idea for an SMX conference, even if you're not interested in actually speaking at the show. Just tell us the name of a suggested session, a description of what you'd like the session to cover and your contact information, if you like. Contact details aren't required, but they hel [...]


Structured Data Superstars @ SMX East

SMX East - Up Close Logo Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the last three years developing and implementing structured data on the site. Called rNews, the data model is Schema.org compatible and intended to help the “machines” figure out page elements. And according to Sandhaus, to make Times web pages “pretty.” Getting a look at why the New York Times decided to delve into the world of stru [...]


Top Social Tactics For Search Marketers

SMX East - Up Close Logo When it comes down to social’s impact on search, it all comes down to three things: Trust, credibility and quality. This was a common theme throughout the Top Social Tactics for Search Marketers session at SMX East. As Google continues to penalize links, and search marketers shift away from traditional link building tactics, social is fast becoming the trustworthy and credible way to obtain quality links. Moreso, it’s a fantastic way to build brands, both personal and business. Finding Your Influencers Debra Mastaler kicked off the session with some great tips around influence [...]


Essential YouTube Optimization Tactics

SMX East - Up Close Logo During the YouTube: Optimization Tips For The Second Most-Popular Search Engine session at SMX East we were treated to smorgasbord of tips, tricks and sound advice for marketers wanting their video marketing to leap-frog the competition. Manny Rivas, Online Advertising Director at aimClear got us all excited by saying “B2B can be sexy” and started his talk by giving us a pep talk in digital storytelling, explaining that successful video online is all about the narrative and that it’s the story that keeps it sexy, not necessarily the product. How do you measure success with onl [...]


The Challenge Of Getting Mobile SEO Right When Google Is Inconsistent

SMX East - Up Close Logo The Getting Mobile SEO Right, Because Now Google Really Cares session at SMX East had a stellar group of presenters including Google's Pierre Far, Resolution Media's Bryson Meunier, Move.com's David Roth and Local Market Launch's Gideon Rubin. This was a fantastic panel with lots of great information, but there were a few topics that I expected to be covered, especially by Google, since apparently now they care; but, these topics were notably absent from the discussion. There have been some major announcements from Google recently that seem to skew heavily toward the mobile side of the [...]


The Right Way To Do Click-To-Call In An Enhanced Campaign World

SMX East - Up Close Logo Earlier this week, I attended the How To Do Click-To-Call In An Enhanced Campaign World session at SMX East. As a search usability professional, my primary interest is to understand not only how searchers locate and discover desired content, but also why searchers make specific choices. For example, when does a searcher prefer to use a smartphone or some other mobile device to access desired content? Is there a clear benefit for using a mobile device, such as convenience or urgency? If so, can ad analytics truly help me understand what mobile searchers prefer to see and click on, and their [...]


Google Enhanced Campaigns: What We’ve Learned So Far

At SMX East yesterday, during the Google Enhanced Campaigns: What We’ve Learned So Far session, a collection of the best and brightest PPC professionals came together to discuss insights and lessons learned from Google's "new" approach to managing ad campaigns. Larry Kim from Wordstream was the most positive on the pro-enhanced campaigns side. He reminded us that back in February, we all thought the sky was falling. But it’s still up there. He said some surveys companies were showing that CPC was rising, in some cases up to 20%. In actuality, it fell 6% in the second quarter, showin [...]


Learning How To Master The Search & Social Universe @ SMX East

SMX East - Up Close Logo By now, we all (should) know that search and social marketing are inextricably linked, and that an integrated digital strategy including both disciplines will amplify your brand, send more qualified traffic your way, and should generate greater ROI. Kicking off day 2 at SMX East, panelists on the Top Social Tactics For Search Marketers got into the tactical nitty-gritty of how to get going on the path to a unified strategy with three very different presentations. [caption id="attachment_173437" align="aligncenter" width="600"] Social Tactics Session for Search Marketers at SMX[/capti [...]


Hot Tactics For Geo-Targeted Ads On Google & Bing

Geographic Segmentation Map for PPC Ads At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I'm far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation. The session was moderated by Matt Van Wagner (President of Find Me Faster), and featured speakers Kevin Lee (CEO of Didit.com), Sam Owen (PPC & CRO Account Manager of Hanapin Marketing), and Paul Corkery (Senior Operations Program Manager at Microsoft). I actually have quite a lot of familiari [...]


Live @ SMX East: The Coming “Entity Search” Revolution

east13_spotlight Yesterday, at Google's 15th birthday celebration Google revealed its new “Hummingbird” search algorithm. Many observers believe that this may be the most significant change that Google has made in years—and it's a change no serious search marketer can afford to ignore or overlook. What is Hummingbird? In short, it's Google's new approach to move beyond keywords and understand "entities," or what real-world things actually are or do, rather than relying on the inexact and often ambiguous words that describe them. Hummingbird should better focus on the meaning behind words. The [...]


Live @ SMX East: App Store Optimization

east13_spotlight You've read the reports - apps are the new normal for people spending most of their online time on mobile devices like phones and tablets. Well, everyone else has read the reports as well, and getting people to pay attention to your app among the thousands of others competing for mobile user attention now requires a lot more than just uploading it to the iTunes store, Google Play or Amazon. To gain true traction, you need to optimize the app store experience for users. This is similar to what you do when you optimize content for search engines on the web - but there are subtle differences d [...]


Live @ SMX East: In-House SEO & Social Media – How To Work Together

east13_spotlight Many in-house search marketers regard social media as an interesting, amusing, and possibly even useful channel. But quite often they regard their social media peers as younger, inexperienced siblings, who lack the sophisticated approaches and tools that they use to maximize the organization's search visibility. But that's a mistake. Social media can be equally powerful as a complement to other forms of in-house marketing, if used in a serious, thoughtful fashion - and if the respective rules and conventions of each type of marketing are respected. At SMX East, In-House SEO & Social [...]


Live @ SMX East: Trends In Mobile Search

east13_spotlight As many pundits predicted, the number of people accessing the Internet via mobile devices has exploded. It's not hope or hype any longer: Industry observers comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC vs. mobile engagement, they found that mobile now accounts for as much as 40 percent of time spent online. And with the ceaseless launch of new types of mobile devices, and rumors of giants like Amazon and Wal-Mart possibly entering th [...]


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