Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

google-yelp-maps-600 As the analysis continues on yesterday's Google local search algorithm changes -- that we're calling the Pigeon update -- one thing appears to be clear: Local directory sites are getting better visibility in Google's search results. More specifically, it looks like Google has fixed its "Yelp problem" and is now showing Yelp pages at the top of search results when queries specifically include the word "Yelp." You might recall Yelp's recent accusations that Google was manipulating its search results to show Google's own local listings and content ahead of Yelp pages even when users spe [...]


Pigeon: Search Engine Land’s Name For The New Google Local Search Update

maps-pigeon-600 Last night, Google released a pretty significant local search algorithm update. Google told us there was no internal name for the update, but now that we see that it was fairly significant, we decided to give it a name: Pigeon. Pigeon is the name we decided on because this is a local search update and pigeons tend to fly back home. When the Google Panda update launched, there was no official name from Google, so we named it the "Farmer" update. A few days later, Google told us they internally named it the Panda update. So we switched names from Farmer to Panda to avoid that confusi [...]


Google Quick Answers Adds Images

google-hummingbird3-featured Google's quick answer results have recently added images to some of the answers. Alex Chitu spotted this and I was able to replicate it for many queries. Such as for [how old is barack obama] to [how many children does michael jordan have?] Here are both desktop views and mobile views of the images in the quick answers on Google. The images do not come up for all searches, such as [how much does the iphone 5s weigh?] and []how many megapixels for iphone 5s] but it does work for iphone 5s focal length]. [...]


“Let Me Google That For You” Bill Aims To Replace Government Agency With Google Search

congress-constitution-declaration-600 Senators Tom Coburn and Claire McCaskill have introduced new legislation aimed at saving taxpayers $66 million a year. What's their plan? It's the "Let me Google that for you" Act, and its goal is to replace the National Technical Information Service (NTIS) agency with a simple Google search. Started in 1950, the NTIS collects and distributes government-funded scientific, technical, engineering, and business-related information and reports, charging other agencies and the public for copies. Part of the US federal Commerce Department, the agency staffs 150 employees and costs $66 million a y [...]


Search In Pics: Hillary Clinton At Google, Google’s Iron Chef & Alice Cooper Band At Google

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Next Iron Google Chef: Source: Google+ Hillary Clinton Interviewed By Google's Eric Schmidt: Source: Google+ Google Photobomb: Sundar Pichai Photobombs Jonathan Rosenberg & Hillary Clinton: Source: Google+ Bing Street Maps Car: We're Better Than Google: Source: Google+ Alice Cooper Band At Google: Source: Google+ [...]


Google’s Matt Cutts: Link Building Is Sweat Plus Creativity

link building sweat and creativity Back in June, Google head of webspam Matt Cutts participated in the annual You&A at SMX Advanced in Seattle, an hour-long event in which he was interviewed by SEL founding editor Danny Sullivan live in front of a large audience. A variety topics were covered, including important Google news, changes, and updates. The video itself is now on SMX’s YouTube Channel, and definitely worth an hour of your time: As always, Sullivan asked outstanding questions, doing his best to ascertain definitive answers with minimal wiggle room. Cutts was as frank as he ever is, although representing a [...]


Google: We’re Working On Multiple Language Translation Detection

google-voice-search-1200 Jon Wiley, Principal Designer for Google Search, participated in a Reddit AMA (Ask Me Anything) discussion, where in one question, he was asked to share something cool he is working on. He shared that Google is working on a feature to listen to multiple languages at the same time and be able to process them at the same time. Many people who speak multiple languages natively, when talking to family and friends, will often use both languages at the same time. They will mix let's say English and Spanish when talking. That behavior is really not that uncommon. Jon Wiley said that Go [...]


Since May 91,000 Right-To-Be-Forgotten Takedown Requests

Right To Be Forgotten The Right to Be Forgotten (RTBF) content removal requests in Europe keep coming in. It's difficult right now to know whether they're leveling off or continuing to increase. On the first day of availability Google's RTBF online form, it received 12,000 submissions. Sources familiar with the status of Google's program told us that there had been 91,000 takedown requests across Europe, involving nearly 330,000 URLs since the court decision that formalized RTBF earlier this year. These figures would suggest that RTBF requests had slowed but it might also be explained by pent-up from "early [...]


Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal

maps-pigeon-600 Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We've named this update the Pigeon update. The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change. Google told us that the new local search algorithm ties d [...]


Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

Google AdWords Dynamic Sitelinks Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons -- like seller ratings and consumer ratings annotations -- in which advertisers don't have control over what displays or when the content is triggered. Here's what you need to know: Dynamic sitelinks are automatically generated, typically when it's apparent that someone is shopping, planning a trip or doing some other research via search. They appear below the ad copy and can trigger on all devices. These sitelinks link to relevant content on the advertisers' site. Ho [...]


SearchCap: Foursquare Swarms, Facebook Search & Google Maps Explore

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Time For Marketers To Attend To The Branding Benefits Of Search Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed searchers had a 6.6% increase (80% lift) over the […] Yelp Trends Tool Reveals Ten Years Of Local R [...]


Search Marketing Expo – SMX East Lowest Rates Expire Tomorrow. Register Now!

Join the most accomplished search marketers in the world at SMX East, Sept. 30-Oct. 2 in NYC. The conference will feature three days of tactic packed sessions, the highest-level networking anywhere, and much more. See the agenda. Lowest Super Early Bird rates expire tomorrow - Register now & save $300! [...]


SMX East Super Early Bird Rates Expire Friday – Last Chance to Register & Save $300!

east14_570x280_b[1] Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Friday, July 25th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 60+ tactic-packed sessions that will help you build site traffic, grow sales, boost your ROI and acquire customers. Invaluable connections: Meet others like you online and in-person while you’re there at our many networking events. Essential conveniences: Stay productive and comfortable with hot lunches, all-day snacks, and Wi-Fi in session rooms. Join us for SMX East, [...]


It’s Time For Marketers To Attend To The Branding Benefits Of Search

chart Google recently released a study that concluded, "Search Ads Lift Brand Awareness." The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed searchers had a 6.6% increase (80% lift) over the control group. In Search Engine Land's writeup, editor Ginny Marvin pointed out that the study only tested the top brand position; it did not determine the degree to which the lift carried through to other, less prominent search ad positions. And, any study that exami [...]


Yelp Trends Tool Reveals Ten Years Of Local Reviews Data

Yelp Trends Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the Yelp tool allows users to compare the popularity of up to three keywords or phrases over time. These can also be brands or product names. For example, I've compared the relative mentions of three high-end San Francisco restaurants and further below three vodka brands. According to Yelp's blog post th [...]


Google Maps “Explore” Feature Shows What’s Nearby Along With Reviews & Travel Times

Google Maps3 Google Maps announced a new "Explore"  feature yesterday for its Android and iOS app. The new feature offers a "local guide" that adapts to wherever the user may be. According to the release: Now, whenever you want to discover places in your area, simply tap the new Explore button at the bottom right corner of your map to get a quick look at what’s nearby (where available). With Explore as your guide, you’ll see different places and activities that adapt to each area and moment throughout your day. The new feature lists local information, showing nearby locations along [...]


Paid Search Portfolios: The Good, The Bad & The Ugly

DMR Last month, I suggested that spending beyond observed profit maximization in paid search can make a great deal of sense on a number of grounds. In a nutshell, the argument is that a combination of other factors can make "losing money" on the incremental investment rational. Here's why: You might not actually be losing money. There is more "return" than meets the eye. There is cookie breakage There are cross-device tracking losses There is affiliate cannibalization There is offline spillover There are other valuable actions you may not be crediting to paid search Short ter [...]


Mark Zuckerberg Says Facebook Search Is A Multiyear Voyage

facebook-graph-search-600 During Facebook's call with investors yesterday detailing another quarter of runaway financial success, CEO Mark Zuckerberg spent a good amount of time discussing one of the less social aspects of the social network: search. Facebook, he said, is committed to spending the company's money and resources in a long-term effort to make searching within the platform a better experience for its users. "Search for Facebook is going to be a multiyear voyage," Zuckerberg said. By getting it right, he said, Facebook will be able to give users information they can't get from other search engines [...]


Foursquare Sneak Previews New “Personalized Local Search” & Moves All Check-Ins To Swarm

Foursquare If you've been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent out to early adopters , Foursquare alerted its constituency that as of tomorrow all check-ins will be required to occur on Swarm, the new hub for check-ins. Furthermore, Foursquare has released a new logo and previewed a dramatic new look. With the delineation between check-ins and local search comes the new logo that's half pin/half F (or superhero emblem if you listen to Foursquare). Not the big news for Foursquare is that without check- [...]


SearchCap: Weird Google Quick Answers, Google Maps Ads & Luxury Paid Search Spend

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study] Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in […] Ads [...]


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