The War On Links

shutterstock_104739881-fear-of-links In case you didn't notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we've killed the value of the link. The link, once a simple connector from one site to another, has become the subject of intense scrutiny by SEOs, Google, and even the US Copyright Office.  Do you remember what it was like to really "surf" the Internet? The way you could bounce from site to site simply by following blogrolls and webrings? The rush of energy and excitement that [...]


5 SEO Tips To Boost Page Speed

Image used with permission of Shutterstock.com Got 10 seconds? Probably. But I bet you won't spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site? Maybe you should be. Sweet Brown (video autoplay) said it best: "Ain't nobody got time for that!" And research findings agree. As SEL news reporter Amy Gesenhues noted in her post last March, average page-load speed for top retail sites was over seven seconds -- well above the ideal load time of thre [...]


The Latest on “Not Provided” and More at SMX Advanced – Register Now

smxadvanced-featured Ask a search marketer what they love about their job and you’ll likely hear “it’s always changing.” Just this week, Google upset the apple cart by announcing it’s extending “not provided” to paid ads. Will that change have meaningful impact for you? That’s just one of the topics SMX Advanced will tackle, without getting bogged down explaining the basics. If you’re an advanced SEO, paid search or social media marketer, SMX Advanced is for you. Here’s what you get by attending: 30+ sessions and keynotes featuring accomplished marketers revealing tactics you won’t [...]


Report: Google Running Another Test To Map In-Store Sales To AdWords Ads

Google-Wall When Google introduced Estimated Total Conversions in AdWords last September, the company made clear it was working on ways to measure the impact of online advertising on in-store sales as it outlined the initiative to give advertisers a complete view of the effect their search advertising has on purchases. At the time of the announcement, the company rolled out Estimated Cross-Device Conversions as the first new conversion type and said phone call and in-store conversions would be coming soon. The company has since integrated call conversions, most recently giving advertisers the abili [...]


SearchCap: Google Doodle, Yelp & Yahoo Deal & Analytics Smart Lists

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analtyics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google Analtyics-enabled sites opted-in to share data with the company. Smart […] Twitter [...]


Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization

google-analytics-featured Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analytics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google Analytics-enabled sites opted-in to share data with the company. Smart Lists make use of signals like visit duration, page depth, location, device, referrer and browser. Applying machine learning to the conversion data, the lists predict which users are most likely to convert when they come back to a site. [...]


Twitter Quietly Adds Search For Timelines & Lists

twitter-timeline-search Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists. I'm not aware of any announcement about this, but it's showing up as a search filter on Twitter.com and in the official Twitter apps (both iOS and Android). The option in the left-side navigation says "Timelines," and then once you've selected that search filter, there's a secondary option above the search results to switch between Timelines and Lists. For users, the new filters offer a way to find curated content sources from other Twitter users. In late Jan [...]


How To Repurpose Content Without Looking Like A Total Jerk

recycle-shutterstock When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That's a lot of work -- so much so, in fact, that it's ushered in wave after wave of crappy content. The great news is that you don't have to create a lot of content to rank well and reach your users. You just have to better use the content you already have by repurposing it. First, let's make a key distinction: Spinning content is rewriting your content just enough (usually with the help of some automation) so that search engines think it's a new article. This includes thi [...]


A Complete Guide To The Essentials Of Post-Hummingbird SEO

Google-Wall Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape and has since continued to have far reaching impact. In its wake, businesses have been forced to modify their web marketing strategies and SEO efforts to regain favor with Google to reclaim their former search rankings. Read on for the insights we've gained and what you need to do to thrive in this new environment. What We’ve Learned So Far In keeping pace [...]


WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal

yahoo-yelp-600 The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The company says it had built up "six years of mostly positive feedback" on its Yahoo Local listing, but now it only shows one Yelp review that was posted on February 14, 2014. Colonial Hardwood's owner tells the WSJ that "it's a slap in the face that they took all those reviews down overnight." A [...]


Search In Pics: Google & Bing Light Bulb Signage, Superman Suits & World Cup Google Soccer Ball

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google World Cup Soccer Ball & Caxirola: Source: Google+ Google GSOC Socks: Source: Google+ Google Ceiling Mounted Light Bulb Sign: Source: Google+ Bing Light Bulb Sign: Source: Google+ Superman Suit In Google's Telephone Booth: Source: Google+ [...]


Percy Julian Gets Google Logo Marking The Famous Chemist’s 115th Birthday

Percy Julian 115th Birthday Google logo Today's Google logo honors renown chemist Percy Lavon Julian, the first African American scientist to be inducted into the National Academy of Sciences. During his career, Julian made a number of significant chemical advancements, including the creation of Aero-Foam, a soy-based product widely used to extinguish fires during World War II. Julian discovered how to synthesize the male and female hormones progesterone and testosterone, as well as cortisone, which lead to the treatment of rheumatoid arthritis. Born in Montgomery, Alabama on this date in 1899, Julian rose to acclaim within [...]


SMX London: Inspiring Keynote, Exceptional Networking

SMX London Search Engine Land's SMX London search marketing conference is returning to the UK on May 13-14, 2014. We've got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can't-miss event for all serious marketers, whether you're the CMO or working to implement your key campaigns on a tactical level. Keynote: Ajit Sivadasan, Vice President and General Manager, Lenovo Corporation Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, [...]


SearchCap: Reactions To AdWords Not Provided, Google Drops Video Images & IAB Report

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Surprising Facts About “Keyword (Not Provided)” For Paid SearchEarlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are ten things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can I Still Access […] Link Building Fundamentals To Future-Proof Your Onlin [...]


10 Surprising Facts About “Keyword (Not Provided)” For Paid Search

referral-url Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are ten things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can I Still Access My Paid Search Query Data? Yes! You can access your paid search query data, using the search terms report in AdWords. Just go to your keywords tab, and select the view search terms option. (Try it out yourself!) 2. Is The Search Term Report A New Feature In AdWords? No. [...]


Link Building Fundamentals To Future-Proof Your Online Business

shutterstock_178290377-chain-link-old-text Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way to becoming humanity's most treasured "personal assistant," helping users find answers to their questions, discover solutions to their problems, carry out research and even get feedback, recommendations and suggestions from friends and trusted advisors. As consumers increasingly use search e [...]


The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries

no-keywords-not-provided-featured Yesterday, Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on an ad will be dropped from the referrer string in the URL and won't be passed to analytics or other software other than AdWords. The move is aimed at bringing parity to the treatment of search query referrer data from search ad clicks and organic clicks, which have had search query referrer data stripped from all Google secure search queries since last year. This Not A Huge Disruption As Jeremy Hull, director of bought media at iProspec [...]


Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)

internet advertising This morning, the IAB released its full year 2013 report on digital ad revenue. Last year, online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However, broadcast and cable TV combined were worth $74.5 billion. After TV (as a whole) the "internet" is the largest ad medium in the US. (See related Marketing Land story: IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles.) Search advertising in 2013 brought in $18.4 billion, up from $16.9 billion in 2012. Last year search represented 46 percent of total digital ad reve [...]


Google Tests Video Search Results Without Thumbnail Images

google-homepage-search-600 For the longest time, videos found within Google's search results contained thumbnail images of a frame within the video. That is how Google has displayed richer search results, ever since the days of Universal Search. It seems like Google is testing making those video results a bit less rich by removing the video thumbnail image and replacing it with a small, gray, play button followed by the time of the video. Craig Gilhooly posted a screen shot of the new user interface test on Twitter. Here is a picture: Here is what it currently looks like to the average searcher: [...]


AdWords Scripts Grows Up With MCC Level Scripts

google-adwords-featured1 So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a snippet of code into each account. Worse yet, if you find a bug in a script that you've copied to 10 or 25 accounts, you'll need to log into each one and update them manually to apply the fix. This breaks one of the fundamental rules of software development: "Don't Repeat Yourself." Welcome to MCC Level Scripts My Client Center (MCC) level sc [...]


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