Life With Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri

cortana-600px Microsoft's new predictive search agent Cortana is finally becoming available to the general public. How does it compare to longstanding champion Google Now? After months of using them both, it's no contest. Google Now easily wins, in my daily life. But Cortana does gives Microsoft an important foundation in the predictive search space and puts it well ahead of Apple's own Siri. Welcome, Cortana Microsoft announced that Cortana would be part of Windows Phone 8.1 earlier this year. Developers and others who chose to install the Windows 8.1 preview on their phones have had access to Cortan [...]


Google Maps Search Results Now With A Scroll Bar

google-maps-1920 Google has quietly changed the search results interface within Google Maps to show more listings via a scrollable search box. You can now scroll through the first ten or so local search results when you conduct a search in the Google Maps search box. Here is an example: This new feature launched sometime over the weekend and many local search marketers and businesses are happy about this. The old Google Maps interface showed many local search results in the search area but the new google Maps limited it to just a few. This opens up the opportunity of more business to other businesse [...]


Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

google-adwords-mobile-featured [caption id="attachment_197199" align="aligncenter" width="560"] Data Source: Google Quarterly Earnings Statements[/caption] It's still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google's "mobile problem" -- the problem Enhanced Campaigns was meant to fix when introduced last year. The fear is that Google can't figure out a way to monetize mobile ad clicks as [...]


SearchCap: eBay’s Google Problems, Bing Ads Targeting & Yahoo’s Search Share Drops

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Share Falls Below 10 Percent For “All-Time Low” We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we’ve been anticipating: Yahoo’s share has now fallen below 10 percent. […] Google iOS App Easter Egg: Flick The [...]


Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

yahoo-featured We're on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we've been anticipating: Yahoo's share has now fallen below 10 percent. This is an "all-time low." The combined Yahoo-Bing "search alliance" share remains flat at 29 percent. Bing has grown almost entirely at Yahoo's expense. Here are the figures for June: Google: 67.6 percent Bing: 19.2 percent Yahoo: 9.8 percent [...]


Google iOS App Easter Egg: Flick The Letters In The Google Logo

google-ios-app-easter-egg There is a new Google Easter Egg, this one can be seen in the iOS Google Search App. Open the app and you'll be able to flick and drag off the letters from the Google logo anywhere on the screen. Then you can tilt the screen right and left and the letters will float and fall based on the tilt of your device. Here is a quick video I made of this easter egg: Some of you may not be able to test this while the Nelson Mandela Google Doodle is active. Check out the other < ahref="http://searchengineland.com/library/google/google-easter-eggs">Google Easter Eggs. [...]


Bing Ads Refines Local Targeting Features

Bing Ads Location Targeting Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10 mile increments. Another change is that you can now use location targeting (a city, say) and radius targeting in the same ad group or campaign instead of having to choose one or the other. When selecting and opting-out of geographic locations, t [...]


3 Mindset Shifts: Get More SEO Out Of Your Content Marketing

shutterstock_126540911-content Google is constantly working to provide users with a better experience, and marketers are constantly trying to adapt to these changes. Content-based SEO creates a compelling blend of authentic content and search engine eye-candy, but it also necessitates mastering both worlds (content marketing and SEO) instead of trying to rely on just one. And Google is continuing to push the SEO community in that direction. Content marketing has been gaining acceptance as an SEO practice ever since Panda was rolled out -- and with the release of Hummingbird, some content marketers have now become better [...]


Search In Pics: GoogleBot Glass, Moz Toys & German Flag Tablecloths At Google

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. GoogleBot's Glass: Source: Google+ Many Stuffed Moz Roger: Source: Twitter German Flag Tablecloths At Google: Source: Google+ Mary Grove's Google Anniversary Cake: Source: Google+ GoogleServe: Google Webmaster Team & GoogleBot Gardening: Source: Google+ [...]


Find Cat Pictures Quicker: Imgur Rolls Out A New Look With Advanced Image Search

Imgur The wildly popular image host, Imgur, has new duds and some powerful search tools that can help users identify viral images quicker than ever. Thanks to new image tagging, advanced search, Imgur may become a platform in which users frequent first, rather than find via a social posting. The first thing to notice to the new look  Imgur is the opening filter that allows users to sort by a variety of attributes including virality, time, points and popularity. Images are then displayed as thumbnails with scoring and comments appearing upon a hover. The biggest change that could do wonder [...]


Do Your Own 5-Minute SEO Audit

Image from Shutterstock, used under license If you've gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For agencies and consultants, quickly assessing any website is a great skill to hone. Here is how you can do your own 5-minute SEO audits. Don't worry if this takes you 10 or 15 minutes. This is one of those "the more you do, the faster you get" things. The important piece is having a practical framework to delve through. If you want to do a full audit, here are three great guides to read: Lindsay Wassell (Moz) Sam McRobert's Template on [...]


Google Launches A New Google Alerts Interface

google-alerts Google has completely revamped the user interface and design for Google Alerts. Google Alerts allows searchers to subscribe to be notified of new content Google discovers on a specific keyword via email or RSS feed. Google Alerts is useful and important for managing your online reputation, following companies and topics you are interested and the like. The new interface makes it much easier for a normal searcher to understand and use. The previous interface was more designed for an advanced user but this new interface really makes it easier to process and use. The new Google Alerts sta [...]


Google Honors Nelson Mandela With Doodle On His 96th Birthday

google-nelson-mandela-logo Google is remembering and honoring the late Nelson Mandela, who passed away on December 5, 2013. His birthday is today, the first birthday after his death, and to honor Nelson Mandela, Google has a special Google Doodle. The Doodle is a video showcasing some of what he believed in and contributed to the world. Here is a video capture of the Doodle: Google Doodler, Katy Wu, helped design and come up with the concept behind this Doodle. She told her story about the Doodle explaining: Something that stood out to me about Nelson Mandela was his eloquent way with words. I thought his w [...]


Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue

ebay-600 Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $200 million in revenue. eBay also said it plans to improve its efforts in paid search, something that was underway even before it hit a penalty -- and a seeming rejection of an eBay research report that said paid search doesn't work well. eBay's Google Problem On the earnings call yesterday, eBay's chief financial officer Bob Swan said that Google wasn’t drivin [...]


SearchCap: Bing Opens EU ‘Forgotten’ Form, Marin Supports Google Shopping Campaigns & More

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marin Software Adds Support For Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue […] Mobile PPC Tips &a [...]


SPONSOR MESSAGE:Content Marketing & Link Building Together

Join us Tuesday, August 5th at 1:00EDT (10:00PDT) to hear Jon Ball, Page One Power’s co-founder and CEO, discuss content marketing and it’s impact on link building. Attendees will learn why links are still relevant and how link building and content marketing work together. You’ll also learn how to approach any link building project and create realistic link building strategies. Register now » [...]


Marin Software Adds Support For Google Shopping Campaigns

Marin Software Supports Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue or customer lifetime value, for example. “Support of Google Shopping Campaigns combined with our cross-channel targeting capabilities allows retailers to take their product-based advertising to new heights,” said [...]


Mobile PPC Tips & Tricks – What Works & Doesn’t

ppc-paid-search-mobile-600 As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I'll share some mobile stats to begin with, and then provide some PPC tips and tricks we've learned along the way related to mobile ad copy, mobile landing pages and mobile scheduling strategies. Mobile Growth Mobile usage is on a pretty big upswing, and "the year of mobile" is coming much faster than people think. Are you losing sales today from bad mobile adverti [...]


The World’s Quickest (Authentic) SEO & Marketing Audit In 12+1 Steps

seo-600 I am, according to those who know me, a very structured person. In order to function, I have to live by spreadsheets, task lists and processes. Without them, I'm lost. It's just life. Isn't everyone like that? But despite my obsession with structure and process, I don't like giving clients a one-size-fits-all web marketing campaign. It just doesn't make sense. Every website is different and has different needs; therefore, the online marketing plan will have to be different as well. The problem is, you really can't know what any particular site's needs are until after you've gone through [...]


Bing Adds School Ratings To Search Results

Bing logo large Microsoft Bing has announced they've added a new feature to the school snapshot boxes on the right hand panel -- the school's rating. They've added school ratings, rankings and academic indicators directly in Bing Snapshot. Microsoft says this works for searching for schools from elementary to high school to higher education. Bing displays how they rank nationally, within the state and their STEM rating. They also show nearby schools in the area and how they rank compared. Here is a screen shot: [...]


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