Google Giveth & Google Taketh Away Author Icons

Google Author Icons Gone Google recently announced they'd be removing a major element from their search engine results pages (SERPs) that they've been featuring for the past couple of years: author icons. Since this is something we Local Marketers have enthusiastically encouraged, what does this mean for businesses now? Should you still incorporate authorship markup? Here's the skinny from my POV. Reversals in Google development are nothing new, of course. Google seems to take one or two steps forward and then a step back multiple times in a period of only a few years. Remember Google Labs? Remember Google Hotp [...]


Google Officially Launches Webmaster Tools International Targeting

Google Webmaster Tools - Facebook Featured Google has officially announced the new feature we reported was in beta named International Targeting. The new International Targeting reports within Google Webmaster Tools helps webmasters debug common issues with their implementation of href-lang. The markup enables Google and other search engines to serve the correct language or regional version of pages to searchers. But often, webmasters implement the annotations/markup incorrectly. The new International Targeting reports within Google Webmaster Tools helps webmasters fix those common issues. The report helps webmasters identify two [...]


SearchCap: Apple Maps Choices, Google RTBF Solicitations & AdWords PLA Test

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land: Reassess How You Prioritize Your E-Commerce PPC Campaign BuildsOver the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today’s world of e-commerce PPC, I prioritize my campaigns as follows: Google Shopping […] Apple Maps To Offer Choice [...]


Reassess How You Prioritize Your E-Commerce PPC Campaign Builds

ppc-paid-search-mobile-600 Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically.With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today's world of e-commerce PPC, I prioritize my campaigns as follows: Google Shopping (Product Listing Ads or PLAs) Remarketing (All Types) Search Network Text Ads & Ad Extensions Dynamic Search Ads (DSAs) Google Display Network Google Shopping According to RKG's Q1 2014 Digital Marketing Report, PL [...]


Apple Maps To Offer Choice Of Google, Others For Directions

Apple Maps with Third Party apps According to Cult of Mac, Apple is doing something very interesting with iOS 8 Maps. It's giving people a choice of apps to use for directions. A GIF in the article shows that once a destination is located users will be able to choose directions from, presumably, any mapping-related app installed on their iPhones: Starting in iOS 8, users will be able to run a search for locations in Apple Maps and use either Apple’s own driving and walking directions, or switch directly to another app already installed on your device via a simplified menu.  It also shows users other mapping apps ava [...]


Search In Pics: Google Burgers, Android Dress Up & Inflatable Android Robots

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google At Unilever: Source: Google+ Android Dress Up: Source: Google+ Android Inflatable Robot: Source: Google+ Cold Stone Creamery & Kit Kat Android Figurines: Source: Google+ A Google Burger Joint? Nope. Source: Flickr [...]


New Google AdWords PLA Test Groups Products By Price

Google AdWords PLAs pricing groups This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks -- one  for "Up to $30" and a second for "Over $30." The products in the first group are shown in order by price. Oddly, there is one outlier in the second group -- the $36.95 sandal from Nordstrom is listed after two higher priced shoes from Keen. This test could obviously have a big impact on prici [...]


New AdWords Quality Score Info: What You Need To Know

adwords-quality-score-featured By now, you've probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn't bothered to update it for about five years! Whenever Google officially communicates information about their various algorithms, for obvious reasons there's often more going on than meets the eye. In my column today, I'll share with you my take on what you really need to know about Google's new Quality Score information. What The Heck Is Going On? [...]


Google Solicits Feedback On Right To Be Forgotten

google-advisory-council Google, which has explained that implementing the EU's new Right To Be Forgotten mandate has been difficult, has opened up a new form allowing the general public to offer it advice. Google's new form invites Google users to submit their thoughts and feedback on the Court of Justice of the European Union mandate for the Right To Be Forgotten. The question posed by Google is: How should one person’s right to be forgotten be balanced with the public’s right to know? Google then explains in more detail: A recent ruling by the Court of Justice of the European Union found that European [...]


Searching For Movie Showtimes? Bing Scores 100% In Test, Google Only 70%

google-bing-new-logos Looking for the next showing of "Jersey Boys"? If you're searching for movie times, chances are you'll have better luck finding them on Bing than searching for a movie on Google. After the producers for the documentary "America: Imagine the World Without Her" accused Google of keeping the film's showtimes out of Google's search results, we conducted our own test to see how accurate Google and Bing were when it came to finding movie showtimes. For movie title searches, both Google and Bing aim to display showtimes at the top of their search results, like this when searching "Tammy" on Goo [...]


Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten

Right To Be Forgotten [caption id="attachment_196385" align="alignright" width="275"] David Drummond[/caption] Writing today in the Guardian, Google's chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU's new Right To Be Forgotten mandate, as well as the difficulties in implementing the law, including naming some criteria where removals are less likely to happen. Some Links Restored; Removal Process "Work In Progress" From his opinion piece, about the restoration of some removals last week, Drummond wrote: Only two months in our process is still very [...]


SearchCap: Yelp’s Leaked Documents, Bing Movie Times & YP’s MyBook

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that’s been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite — or at least, that it’s certainly not as damning as it sounds. Leaked Documents […] Searching Movie Times? Bing Scores 100% For Showtime Results, Google Only 7 [...]


MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow!

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special "beta" rates expire tomorrow - Register now! [...]


How Local SEO Automation Delivers Results for Multi-Location Businesses – July 15 Webcast

Digital Marketing Depot presents "How Local SEO Automation Delivers Results for Multi-Location Businesses" this Tuesday, July 15 at 1 PM EDT. Bill Connard of Rio SEO will discuss the planning, execution, measurement and ongoing optimization needed for effective local SEO. We'll also discuss how to measure the effectiveness of local search efforts and how to track local search performance. Registration is free at Digital Marketing Depot. [...]


YP’s “Mybook” Makes Local Search More Social

YP app demo Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such as Google, Foursquare and Yelp. It doesn't have the reach of Google or the content of Yelp but with its mybook feature the company may have found a way. MyBook was soft-launched in 2013 and formally announced earlier this year. It's a cross-platform list-making and favorites tool. When signed in users can save business listings and make lists in different categories. That personalized content can be accessed from any device. Now it can [...]


Should You Gate Content? The SEO Implications

gates-shut--closed-shutterstock Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There's no magic answer to this question, but there are some important considerations to address in order to decide your course of action. Search Robots ≠ Humans First and foremost, from an SEO perspective, it's important to understand that search engine robots and humans are not equal. Search robots navigate and read a site very differe [...]


Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google

yelp-logo-featured Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that's been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite -- or at least, that it's certainly not as damning as it sounds. Leaked Documents Show How Yelp Thinks It’s Getting Screwed By Google is the story over at TechCrunch out today with the study. I've taken my own headline from that to do this contrarian view. Let me say from the start that Google does a lot of things that I think puts it in conflict with publishers. How Google We [...]


SearchCap: Bing Ads Layout, Yelp Joins EU Google Antitrust & Twitter/Google Study

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s EU Censorship Removes Links For More Than Just Names On Their Own It turns out that those in the European Union asking Google to “forget” links they don’t like that appearing for searches on their names are also getting links removed for any search that involves their names and additional words, rather than just their names alone. Until now, it wasn’t clear that Google was removing links […] Looks Like Google Hates “Jersey Boys [...]


Google’s EU Censorship Removes Links For More Than Just Names On Their Own

eu-forgotten-forget-600 It turns out that those in the European Union asking Google to "forget" links they don't like that appearing for searches on their names are also getting links removed for any search that involves their names and additional words, rather than just their names alone. Until now, it wasn't clear that Google was removing links for more than just names on their own. But the company has confirmed to me that this is the situation. Filtering For More Than Just The Name To understand, let's assume there's someone named "Emily White" who doesn't like that a search for her name on Google brings [...]


Looks Like Google Hates “Jersey Boys” Just As Much As The Film “America”

movies-ticket-popcorn-600 Filmmakers behind "America: Imagine the World Without Her" have accused Google of keeping their movie's showtimes and locations from appearing in search results. As it turns out, "America" isn't the only film not getting fair play from the search engine. Based on our research, if there is a conspiracy theory at work -- it's not exclusive to D'Souza's "America." Google doesn't appear to be a fan of The Four Seasons or evil, either. That's because after searching the top ten box office movie titles from last weekend, neither "Jersey Boys" nor "Deliver Us from Evil" returned movie showtim [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide