Google Honors Nelson Mandela With Doodle On His 96th Birthday

google-nelson-mandela-logo Google is remembering and honoring the late Nelson Mandela, who passed away on December 5, 2013. His birthday is today, the first birthday after his death, and to honor Nelson Mandela, Google has a special Google Doodle. The Doodle is a video showcasing some of what he believed in and contributed to the world. Here is a video capture of the Doodle: Google Doodler, Katy Wu, helped design and come up with the concept behind this Doodle. She told her story about the Doodle explaining: Something that stood out to me about Nelson Mandela was his eloquent way with words. I thought his w [...]


Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue

ebay-600 Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $200 million in revenue. eBay also said it plans to improve its efforts in paid search, something that was underway even before it hit a penalty -- and a seeming rejection of an eBay research report that said paid search doesn't work well. eBay's Google Problem On the earnings call yesterday, eBay's chief financial officer Bob Swan said that Google wasn’t drivin [...]


SearchCap: Bing Opens EU ‘Forgotten’ Form, Marin Supports Google Shopping Campaigns & More

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marin Software Adds Support For Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue […] Mobile PPC Tips &a [...]


SPONSOR MESSAGE:Content Marketing & Link Building Together

Join us Tuesday, August 5th at 1:00EDT (10:00PDT) to hear Jon Ball, Page One Power’s co-founder and CEO, discuss content marketing and it’s impact on link building. Attendees will learn why links are still relevant and how link building and content marketing work together. You’ll also learn how to approach any link building project and create realistic link building strategies. Register now » [...]


Marin Software Adds Support For Google Shopping Campaigns

Marin Software Supports Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue or customer lifetime value, for example. “Support of Google Shopping Campaigns combined with our cross-channel targeting capabilities allows retailers to take their product-based advertising to new heights,” said [...]


Mobile PPC Tips & Tricks – What Works & Doesn’t

ppc-paid-search-mobile-600 As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I'll share some mobile stats to begin with, and then provide some PPC tips and tricks we've learned along the way related to mobile ad copy, mobile landing pages and mobile scheduling strategies. Mobile Growth Mobile usage is on a pretty big upswing, and "the year of mobile" is coming much faster than people think. Are you losing sales today from bad mobile adverti [...]


The World’s Quickest (Authentic) SEO & Marketing Audit In 12+1 Steps

seo-600 I am, according to those who know me, a very structured person. In order to function, I have to live by spreadsheets, task lists and processes. Without them, I'm lost. It's just life. Isn't everyone like that? But despite my obsession with structure and process, I don't like giving clients a one-size-fits-all web marketing campaign. It just doesn't make sense. Every website is different and has different needs; therefore, the online marketing plan will have to be different as well. The problem is, you really can't know what any particular site's needs are until after you've gone through [...]


Bing Adds School Ratings To Search Results

Bing logo large Microsoft Bing has announced they've added a new feature to the school snapshot boxes on the right hand panel -- the school's rating. They've added school ratings, rankings and academic indicators directly in Bing Snapshot. Microsoft says this works for searching for schools from elementary to high school to higher education. Bing displays how they rank nationally, within the state and their STEM rating. They also show nearby schools in the area and how they rank compared. Here is a screen shot: [...]


Bing Opens Its Right To Be Forgotten Form

bing-600 Over six weeks after Google launched their form for Europeans who want to make their Right To Be Forgotten request, Microsoft Bing has launched theirs over here. The form does differ from Google's but both Google and Bing, as well as other search engines, have the obligation to follow the mandate and review each request submitted to them. The form gives Microsoft enough details to make a decision on if they will remove content from their search listings or leave it, based on the EU mandate established about two months ago. The form starts off with this message: If you are a European res [...]


SearchCap: Google Robots.txt Tester, Bing Ads Bid Suggestions & AdWords Express App

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blogger Fined By French Court, Negative Restaurant Review Too Prominent In Google A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant review because the review was too prominent in search results and harmed business at the restaurant. The review/post has since been removed but can be viewed here (via TechDirt). The restaurant, Il Giardino, complained to the […] Google’s New Calendar Feature Lets You [...]


Blogger Fined By French Court Because Negative Restaurant Review Was Too Prominent In Google

blog-featured A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant review because the review was too prominent in search results and harmed business at the restaurant. The post has since been removed but can be viewed here (via TechDirt). The restaurant, Il Giardino, complained to the court that the critical review had hurt its business. The blogger, Caroline Doudet, had something of a following (3,000) for her blog called "Cultur'elle." This is what enabled the review to rank. According to the BBC, citing court documents, "the review appeared fourth in the [...]


Google’s New Calendar Feature Lets You Schedule Events Directly From The Search Page

Google calendar in search It appears Google had added another new calendar feature via its knowledge graph box. By searching "schedule appointment" or "add event" while logged into your Google account, Google will deliver a dynamic knowledge graph box that lets you automatically add an event to your Google calendar without leaving the search page. Clicking the "Create event" link automatically adds the event to your calendar without opening the calendar. Once the event has been added, the "Create event" link switches to "Edit event" which opens the user's calendar in a new tab so that event details and times [...]


New Google Translation Tools: Edit Text, Change Language & Hear Translation Directly Within Search

Google search translation feature July 2014 Google has added new translation features, making it easy to edit translation search terms, change languages or hear the translations directly within search. Going off a tip from @WilliamHarvey, when searching the word "translate," Google now delivers a quick search option for entering text or choosing the translation language via a dynamic knowledge graph box as shown in this screen shot: Once a full translation search query has been entered, Google offers both the text translation or the option to hear the audio version of the translated word or phrase. "It is indeed a new feature [...]


PPC Automation 2014: The ROI of Paid Search Automation – Live Webcast at Digital Marketing Depot, July 22

ppc-featured On Tuesday, July 22 at 1 PM EDT, Digital Marketing Depot presents "PPC Automation 2014: The ROI of Paid Search Automation," a live webcast that looks at how automation can enhance the success of paid search marketing campaigns. In this webcast, PPC experts Brad Geddes and Ginny Marvin will discuss what automation can do to improve paid search campaigns; when, how, and what to automate, as well as the current state of paid search automation tools. Brad and Ginny will share their expert opinions on PPC search engine marketing best practices, as well as the importance of using next-generati [...]


Google Launches Free AdWords Express App For iOS And Android Devices In The US

Google Launches AdWords Express App Today, Google launched a free app for Android and iOS devices for AdWords Express, the simplified version of Google's search advertising platform designed for small business. The app has all the features of the web version, allowing advertisers to edit ads and set targeting parameters more easily from their mobile devices. Google is also making targeting more flexible. Advertisers can target ads by their own zip code, city, state as well as in other areas around the country, though the extended targeting is available only in English-speaking countries at this time. The app is now [...]


Is Microsoft Blocking Google Search On New Lumia Phones?

microsoft-google-fight-featured According to a story appearing in The Verge yesterday, Microsoft is not allowing users to set Google as the default search engine for mobile web browsing on new Lumia 8.1 devices (630 and 930). As the article points out, the search button on the handset uses Bing and cannot be switched. I reached out to both Google and Microsoft yesterday and didn't receive a response from either. The Verge says that some of the European carriers were giving users the option to change the IE/browser search engine to Google. It's not entirely clear what the reality is. But if Microsoft is in fact not allowi [...]


How Press Requests Can Be A Link Building Gold Mine

Press Request Link Building Building genuinely powerful and authoritative links isn't easy. Sure, there are tons of ways to build links, but how many of these techniques actually enable you to gain real editorial mentions from top tier websites? The answer: not many. Getting a link from a leading publication within your industry can't even be compared to something like a link from a directory, even if that directory is DMOZ. That's because editorial links from industry-relevant publications hold so much more value than just the link equity. Such benefits include social media exposure, brand awareness, targeted [...]


Three SEO Personas – Are You One Of Them?

lady_man_computer_office Organic search used to just be for the technophiles, the Excel-lovers, the self-proclaimed geeks, etc. Now, SEO is all grown up and has welcomed all types of people, each of whom have a hand in the channel's success. Let's go over three primary personas involved in organic search today, and then you can tell me -- which one are you? The Content Marketer Content marketers often come from a more traditional marketing background. They are strategists first, and understand each and every type of content asset inside and out -- be it white papers, eBooks, Web copy and more. They know how to cr [...]


Google Webmaster Tools Updates Robots.txt Testing Tool

Google Webmaster Tools - Facebook Featured Google announced they have updated their robots.txt testing tool in Webmaster Tools. The update brings you a few more features including: (1) Highlights which line in your robots.txt file is blocking a specific page. (2) Make test changes to the robots.txt tool and test it before you make the file live. (3) Google will also show you older versions of your robots.txt file to see past issues. Here is a screen shot showing off the highlighting feature: [...]


Link Building Study: SEOs Spending Less On Link Building?

53c3ea1e705420.94374006 Skyrocket SEO has published their link building results for 2014, surveying over 300 SEOs on questions around link building. The big question is how are SEOs and agencies changing their link building efforts and spend over this and next year. You'd think with all the penalties, both through algorithms such as Penguin and the manual actions, that SEOs would cut a lot of their link budgets and focus on other areas. The 2013 survey showed 10% of SEOs were spending $50,000 or more on their link building efforts. But in 2014, the survey showed 0% were spending that amount. However, in 2013 on [...]


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