The Test Continues: Which Shopping Search Engine Finds The Best Price For A Blu-Ray?

shopping-search-online-featured It's time for our second test of how well Google Shopping and other shopping search engines find the best prices on products. For this installment, what's the lowest price from a major retailer for a copy of "Red 2" in the Blu-ray, DVD and digital download combo pack? Is The Featured Price The Lowest Price? In this test, as with our last one, we're trying to see if the "featured price" is better than the low price that can be found on each service, plus who finds the lowest price overall. Here's the summary chart of our findings, where PriceGrabber did best, with Google just barely behind by [...]


The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?

google-shopping-products-featured It sounds pretty damning. Two recent surveys suggest that Google Shopping isn't leading searchers to the best prices on products. But the surveys weren't well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few days, we'll search for an item and show what we found, starting with today's test, a search for a toaster. Testing For The Low Price Vs. Featured Price This is a long story. It's designed to be that way so that people can understand ex [...]


How Online Retailers Can Leverage Unique Identifiers & Structured Data

sale Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an "entity"? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected. Everything you have learned to date about entity search, semantic search and the semantic Web also applies to e-commerce. The big difference in the shopping vertical compared to other search verticals is that all entities searched for are of the same type. Every product in Google is, in fact, an entity of type "product." [...]


Google Shopping Outpaces Amazon Same-Seller Sales On Cyber Monday, Black Friday

google-shopping-products-featured Over the extended holiday shopping weekend, Google Shopping same seller sales have been growing faster than Amazon among large retailers. According to the most recent data from online retail commerce platform Mercent, Google Shopping contributed 54 percent year-over-year same-seller growth on Cyber Monday, while Amazon achieved 23 percent same-seller growth compared to Cyber Monday 2012. The Mercent eCommerce Performance Index includes  550 retailers selling across over 200 online channels including Google, Amazon and eBay. “Google continues to invest in the retail sector offering more e [...]


Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend

black-friday-cash-mouse-featured Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Mercent, which powers major retailer campaigns online for brands including Brookstone, Office Depot and HSN reports same seller online sales increased 40 percent on Thanksgiving Day compared to 2012. Black Friday same seller sales hit a record high, increasing 35 percent Paid search saw big increases in click volume and retailer spend. Retailers spent 27 percent more on paid search [...]


The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping

shopping-sale-240px This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure shoppers, have now succumbed to selling on "gray Thursday," opening their stores on Thanksgiving day itself. With good reason: sales rung up over the Thanksgiving day holiday account for as much as 5% of annual revenues for many retail [...]


SPONSOR MESSAGE: 3 Ways to Turn Cart Abandoners Into High-Value Purchasers

New White Paper - The Email Remarketing Playbook: Shoppers spend significant amounts of time on your website, place items into the shopping cart and then disappear. More carts get abandoned then checked-out. Download this white paper and learn: The main reasons why shoppers abandon carts, why cart abandonment is important to your ROI, Techniques to recovering abandon visitors. Download Now » [...]


Google Trusted Stores Now Integrates With AdWords, Shows StellaService Ratings In US

google-trusted-store-icon Today, Google formally announced several updates for Google Trusted Stores, the free ratings service Google launched in 2011, just ahead of Black Friday and Cyber Monday. AdWords Seller Ratings Integration Google Trusted Stores is now among the services that help to power seller ratings, which show on AdWords text ads as well as Product Listing Ads. Here is an example of how the ratings details display for a Google Trusted Store: In most cases, businesses must have at least 30 unique reviews from the past 12 months and an overall rating of at least 3.5 stars. Retailers participating [...]


Will Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?

holiday-shopping-featured Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search results for queries related to these all-important retail days. Over the last two years, the big box retailers have been squeezing coupon and deals sites out of paid search leader boards for "Black Friday" and "Cyber Monday" queries, according to research from Adgooroo. In 2012, big retail dominated paid impressions for "Black Friday" search queries: Just two deals sites managed to infiltrate the [...]


SPONSOR MESSAGE: 3 Ways to Turn Cart Abandoners Into High-Value Purchasers

New White Paper - The Email Remarketing Playbook: Shoppers spend significant amounts of time on your website, place items into the shopping cart and then disappear. More carts get abandoned then checked-out. Download this white paper and learn: The main reasons why shoppers abandon carts, why cart abandonment is important to your ROI, Techniques to recovering abandon visitors. Download Now » [...]


Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts

Experian Logo November 2013 Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product searches have been dominated by fitness gadgets, mobile devices and game consoles, giving evidence to a holiday season overrun with tech gifts. Based on search and click trends for the weeks of October 12 through November 9, Experian identified the "hottest" products so far this holiday season, along with the "hottest" tech junkie products and electronic brands. According to Experian, while Uggs led the list  for the most searched products overall, tech gadgets won seven [...]


Debate: Do Single Product PLA Ad Groups Strangle ROI?

Google Shopping Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad group gives advertisers more control over which item gets served for a given query and enables faster product-level performance analysis and more granular bidding strategies. A new paper from CPC Strategy challenges this approach to PLA management. It's not a new position from CPC Strategy, but CEO Rick Backus says, "We were surprised to see how quickly this SKU-level build out strategy gained [...]


A PLA Investigation:The Case Of The Hot Pink Wedge Pump

womens_pumps The takeover of the formerly-free Google Shopping by Product Listing Ads (PLAs) is less than a year old. With any new online marketing channel, you would expect some kinks in the system -- i.e., some idiosyncratic behavior that is unexpected -- and PLAs are no exception. This article delves into a very specific problem within an actual campaign of a marketer that was using Adchemy software to manage their PLA campaigns. (Specific product brands, store name and campaign results have been disguised.) This problem may seem very esoteric at first, but if you look closely, chances are the same [...]


4 Paid Search Strategies To Advertise Your Entire Product Catalog

Clothes Shop Production
Image via Shutterstock Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online shopping, ability to quickly compare prices, and the wide selection of products and brands have fostered a highly competitive, yet profitable landscape. As retailers continue to invest more in paid search, consumers continue to expect a richer and more engaging shopping experience. In order to capitalize on this growing revenue opportunity, retail advertisers must be equipped to advertise their entire product inventory. [caption id="attachment_172 [...]


Paid Search Drives Store Revenue… But How Much?

Category Test Set Up RKG has long been interested in the question of online to offline spillover. We've also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We've recently participated with a few of our retail-chain clients on more carefully designed studies to get a more responsible answer to this question. The Conventional Wisdom You hear numbers thrown around all the time about the online to offline spillover factor. I've heard that for every order tracked online there are 4, 6, 7 -- I even heard 10 once -- offline orders driven. All of th [...]


Report: Google Product Listing Ads Drive CSE Channel Growth, Cannibalize Text Ad Clicks

google-shopping-featured The August Same Store Sales report from ChannelAdvisor shows that the 7.7 percent growth from Comparison Shopping Engines was driven by the product listing ads (PLAs) that power Google Shopping. Search (traditional AdWords text ads) saw just a slight uptick in growth at 0.2% in August. Both channels grew more slowly than comScore's overall ecommerce growth rate of 16 percent in Q2. In a summary statement, ChannelAdvisor reports, "Google Shopping continues to show strength in this category helping offset headwinds from traditional CSEs." While the average order value (AOV) from Google Shoppi [...]


3 Paid Search Strategies For Maximizing Brand Equity In Retail

consumer shopping online Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact, retail advertisers invest more in paid search than almost any other industry. [caption id="attachment_170720" align="alignright" width="239"] Image via Shutterstock[/caption] For the most part, search represents an integrated step in the purchase cycle for consumers with selection, price-transparency and convenience as differentiating factors compared to traditional brick-and-mortar retail. Unfortunately, these factors result in a constant struggl [...]


Retailers Promote Over 1 Billion Products With Google PLAs, Holiday Surge Expected [Marin]

google-shopping-featured Today, Marin Software release a new study that finds Google Product Listing Ads (PLAs) continue to see increased adoption among retailers. According to the study, over one billion products were being promoted through PLAs as of May 2013. PLA impression share, when compared to text ads, has slowed some since its holiday season peak in December 2012. Marin points out that the dip seen in June and July 2013 could be seasonal, but that the transition to enhanced campaigns as well as the new product feed specifications that went into effect in the US on July 15 may have contributed to the drop [...]


Bing Says Goodbye To Bing Shopping, Hello Product Search With Rich Captions & Product Ads

bing-shopping-featured Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Unlike Google, Bing also continues to offer both paid and free ways for merchants to have product listings. Shopping Results Integrated Here's an example of how the new integrated experience will look, where shopping results appear above and to the side of the regular listings: Product Ads: Paying To Be Included Product Ads, which are in closed beta through the holidays, will be incorporated into Bing's [...]


Bing Product Ads To Run In Closed Beta Through Holiday Season

bing-ads-featured Upon hearing the news that Adobe was releasing support for Bing Product Ads through its Media Optimzer platform, I asked Microsoft about the status of the product ads launch. In a new statement to Search Engine Land, David Pann, GM, Microsoft Advertising Search Group, said: "We are on track to release Product Ads in Q3 of this year. We have invited a targeted set of U.S. advertisers to participate in a 'closed beta' through the holiday season so that we allow time to ensure our primary goal of creating a great customer experience while also listening to/implementing any advertiser feedb [...]


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