Google Tests Showing Product Ads In Knowledge Graph Carousel Area

google-laptops-carousel-1397738717 About a year ago, Google launched the carousel interface to better distribute content from their Knowledge Graph. Well, now, Google is apparently testing showing ads from the paid Google Shopping results in that user interface. Pete Meyers posted on the Moz Google+ page an image of him seeing Google Shopping listings in the carousel for a search on [laptops]. Here is a picture from Pete Meyers of Moz: Pete said that you should notice that "almost everything above the fold is a paid result." Indeed. Google has experimented with showing product listing ads in the knowledge graph [...]


Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social

Marin Software logo According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many conversions, and doubled their revenue per click rates. Using data from its Global Online Advertising Index, Marin evaluated the performance of paid search campaigns integrated along with social advertising campaigns. The study found users who clicked on both search and social ads had approximately two times greater conversion rate and spent twice as much than users who only clicked on a search ad. Those results more than quadrupled when compared to [...]


IE8 Users Don’t Get Forwarded To Google Secure Search

Internet Explorer At the moment, users of IE8, still the most popular version of the Internet Explorer browser worldwide, are being sent to unsecure search on Google. The move to send users to Google regular servers instead of secure servers is related to Google seeming to work through how it deals with people still using the older browser. Webmasters may notice referrer data from IE8 visitors coming from Google turning on and off as a result of this work. Users of other IE versions are still sent to secure search. With this current switch, the full set of referrer data including the keyword used in the quer [...]


Google Now Comes To Chrome For Desktops & Laptops

Google Now for Desktop Google's amazing predictive search tool, Google Now, is finally being made available to people on desktop and laptop computers using the regular release of its Chrome browser. Until now, it had only been available through mobile devices or to those using beta versions of Chrome. Google shared the news via its Google Chrome account on Twitter today: Rolling out today, @Google Now cards will be available to signed-in Chrome users on desktop or laptop computers: http://t.co/6zBf6ky0je — Google Chrome (@googlechrome) March 24, 2014 It also shared through Google+:   G [...]


What Do Users Really Think Of The New Google Design?

google-homepage-search-600 When Google started testing the new look for its search results pages which ditches the shading behind the ads and replaces it with yellow "ad" icons, contradictory outcries of this sort began popping up, "Ad click-through rates are going to plummet because the ads are too obvious with those bright icons." "The ads look like organic listings without the yellow background shading. Nobody will notice those tiny icons." Google made the transition to the new look official last week. The other changes that came with the update are the removal of underlines, larger title fonts (and shorter titl [...]


Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review

shutterstock_98674028-Bounce-rate Like many of you, I'm always on the lookout for cool new ways to drive conversions and leads on my site. When it comes to finding genuinely useful software tools to help my business accomplish this, it can be tough -- after all, new products launch almost daily, and it's difficult (not to mention time-consuming) to figure out which solutions will actually help. One tool that has shown significant promise for my company is Bounce Exchange. Before we go any further, I want to clarify that aside from being a user of the service, neither myself nor my company has any professional relationshi [...]


Study: Researchers Blame Google Flu Trends Inaccuracies On Ongoing Algorithm Updates

google-health-medical Researchers at Northeastern University in Boston claim the regular overestimation of flu cases by Google Flu Trends can be blamed on Google's ever-evolving algorithms and the inaccurate analysis of big data. Google Flu Trends often has been cited for incorrectly projecting the number of flu cases. In 2010, a University of Washington study claimed Google Flu Trends was 25 percent less accurate than reports from the Center for Disease Control (CDC). Just last year, Nature.com reported Google Flu Trends overestimated the number of people with influenza like illnesses (ILI) by nearly double. [...]


Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks

not-provided-featured When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it's reexamining the issue and seeking a better solution. Will clicks on non-paid listings go back to passing along search term data again? Will ad clicks have that withheld? Google didn't say either way, and there could be other possibilities, as well. Google Looking For Solution The news came out of a keynote convers [...]


Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager

Hillary Glaser headshot2 Today's full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell Ewald's SEO manager, Hillary Glaser is responsible for managing client search efforts, as well as training agency staff and educating clients on the realities of SEO. At the beginning of every project, Glaser said she meets with other internal team members to get a better grasp of their client's objectives: The first thing we do is talk it out – we start brainstorming and collaborating with the analytics teams, account people, and other digital and traditional [...]


Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight

Ads Google Knowledge Graph Movie Streaming In December, we reported that Google is testing ads on Knowledge Graph panels. The example then was an ad for local car dealership appearing on the car knowledge graph. We're now seeing ads on the knowledge graph for movie streaming rentals that give Google Play the VIP treatment. Below is a screenshot showing the ads that appear on the knowledge panel for the movie "Megamind". In all the examples we've seen so far, Google Play is featured first with a sort of enhanced listing that includes the brand icon and "Watch" call-to-action. An "Also available from" ad listing appears below the feat [...]


How 3 B2B Companies Integrate SEO In Their Online Marketing Strategies

2014 State of Marketing Even though B2B marketing goals and objectives remain relatively consistent year to year, what's changing are buyer expectations of marketing programs and communication. In late 2012, Simon McEvoy of Tangent Snowball wrote about the influence consumerism was having on the B2B buyer. After all, B2B buyers are people, too. The exposure of dynamic communication and marketing campaigns at the consumer level ultimately influences their expectations of marketing as  business buyers. Similarly, we interviewed Michael Ni of e-commerce platform Avangate at the end of last year, discussing th [...]


How Google Glass Will Change Search — And What It Means For You

google-glass-local-search-featured Last week, Google officially announced that Glass will be made available for purchase to the general public by the end of the year. The impending launch of Glass is exciting, but it does present some new challenges for search marketers. Given the differences between how Google Glass handles search versus a desktop or traditional mobile device, we can predict that optimizing for search on Glass will require marketers to devise new strategies and tactics. So what exactly makes search different on Glass? And what can we, as marketers, do to prepare for the Glass invasion? To find out, che [...]


Facebook Will Launch Graph Search For Mobile “Pretty Soon”

Facebook-Search According to CEO Mark Zuckerberg during Facebook's recent earnings call, Facebook's Graph Search will hit mobile devices 'pretty soon.' It's now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg stated the following quote in regards to Graph Search on the call: "Pretty soon, I think, you should expect us to roll out the mobile version of this. I think that that's going to be an important step, because most of the usage of Facebook overall is on mobile, so we expect that that's where engagement will really start to c [...]


Tax Season: Plan Now For Great Advertising Returns

ppc-puzzle-featured Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions -- it's no wonder that people start to sweat a little as April 15 approaches. If there's one thing taxpayers can cheer, however, it's the fact that the web has really helped reduce the pain of researching tax information, completing tax documents and submitting tax returns. Tax season is increasingly a digital season. Here at Bing Ads, we've seen firsthand the growing tendenc [...]


The Big SMX West Preview – A Virtual Tour Of What To Expect

west14_570x270_b Search Engine Land's SMX West search marketing conference is returning to San Jose on March 11-13, 2014. We've got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. SMX West is a can't-miss event for all serious marketers, whether you're the CMO or working to implement your key campaigns on a tactical level. Keep reading to find out why, then register now to qualify for Early Bird rates! At SMX West you can expect invaluable content, keynotes, networking activities and conveniences for which SMX conferences are famous. With all of the rapid chang [...]


Top Search Marketing Columns of 2013

sel-2013-review-featured This past year saw many exciting changes in the world of search. From the birth of Enhanced Campaigns and Hummingbird to the death of the Keyword Tool and keyword referral data, search marketers of all stripes have had to make quite a few adjustments to their daily routines and long-term strategies. While the editorial staff here at Search Engine Land has provided breaking news coverage for these events and more, our hard-working team of over 100 guest columnists brought their expertise to the table as well, helping fellow marketers make sense of the ever-changing search landscape with [...]


4 Trends Paid Search Marketers Must Address In 2014: Audience, Relevance, Social & Mobile

Mobile Devices Upon revisiting last year's post on this topic, a couple of our bold predictions flopped and a couple turned out to be more reality than fantasy. Though we didn't see Apple monetize the search results served up by Siri, we did see ad formats evolve to increase relevance and user engagement. The inclusion of ad extensions as a factor in ad ranking and the expansion of Product Listing Ads (PLAs) to show on smartphone devices were less a result of explicit user feedback, as we had predicted, but more based on user behavior. Nonetheless, the changes have spawned a richer and more engaging ad ex [...]


Google Testing Ads On The Knowledge Graph

knowledge-graph Google is testing showing ads on the Knowledge Graph. Gianluca Fiorelli from Spain shared a screen shot of the ad format on Twitter. The new ad format seems to be a local ad that shows local dealers specifically for the new car knowledge graph format. Here is a picture showing local dealers that may sell this car: The knowledge graph is returned for a query on [2014 chevrolet camaro]. I personally do not see the ad myself but it is location specific. The ad is indeed relevant and useful for some searchers. This is just the beginning of seeing ads directly in the Knowledge Gr [...]


Google Adds Cars To Knowledge Graph

knowledge-graph Google announced on Google+ that they have expanded the knowledge graph to include automobile/car information. So if you search for [2014 Honda Accord] or [2014 Mazda3] or other car make and models, you will see information about that car on the right hand side panel's knowledge graph box. The information includes the name of the car, type of car, image of the car, the make, price, miles per gallon, engine sizes, other models, other configurations with a link to other searches related to it. Here is a picture: Then when you click on other cars in the "people also search for" you g [...]


How Paid Search Can Aid Your SEO Efforts

Don't you feel smarter? PPC and SEO have always been complementary marketing channels -- but have you been using this combination to its full potential? With keyword data now largely gone and Hummingbird making quality content vital to your SEO strategy, it has never been more important to invest in SEO -- but you may not have the time or the resources to wait and see how your SEO strategy shakes out. This is where PPC can help. Paid search provides immediate, measurable feedback into which keywords and content are performing well, so we can use PPC as a testing environment for SEO strategies. In today's colum [...]


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