Gathering New Keyword Insights In A (Not Provided) World

ML-10-2013-2 Not Provided is all anyone is talking about these days -- with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion. Most of my clients cannot lay out the money just to grab data, so we've had to come up with some creative ways to see information at a keyword level. I've shared previously how using a "Not Provided Filter" can give you insights into landing pages that are triggered by a keyword search. If you know the landing page, you can extrapolate and "guess" what the keywords might be. This is great if you have time to really loo [...]


SPONSOR MESSAGE: Webcast-Supercharge Your Organic Marketing

Digital Marketing Depot Webcast: October 22th 1:00EDT/10:PDT - Learn how to maximize your digital ROI by integrating Content, Search, Social and PR strategies, plus how to measure their impact. Attend this webcast and you will learn how to effectively integrate search, social, content and PR marketing teams within your company, how to integrate data from these four channels and what challenges and successes you can expect from multi-channel marketing integration. Register Now » [...]


Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing

Klout-Logo Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified 'Snapshot' will show in Bing along with social icons, Klout scores and even the two most influential public moments from Twitter over the past 7 days and the best of your Instagram feed over the past 3 months. According to an official Klout blog post, this integration this is a significant partnership for Bing users: "Search is one of the most common ways that informa [...]


SPONSOR MESSAGE: Webcast – Supercharge Your Organic Marketing

Digital Marketing Depot Webcast: October 22th 1:00EDT/10:PDT - Learn how to maximize your digital ROI by integrating Content, Search, Social and PR strategies, plus how to measure their impact. Attend this webcast and you will learn how to effectively integrate search, social, content and PR marketing teams within your company, how to integrate data from these four channels and what challenges and successes you can expect from multi-channel marketing integration. Register now! » [...]


Google Quietly Brings Back RSS Feed Option To Google Alerts

google-alerts The Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I've confirmed the RSS Feed option has indeed returned at google.com/alerts. In early July, Google quietly dropped RSS delivery as an option for Google Alerts. I lost tons of the alerts I've set up, however, they still seemed to work with Feedly, when I transitioned from Google Reader after Google Reader closed. Here is a picture of the need "Feed" option within Google Alerts: As you can see, you have the option within "deliver to" to deliver the alert to a feed. After you click "create a [...]


SEM For B2B Companies That See No Value In Search

b2b branding site conversion funnel Not every company sees the value of SEM in the B2B space. Companies that only do two or three deals per year based solely on lead nurturing will have no need to rank for keywords or for building site traffic. Selling any website services outside of design to these high-ticket companies may seem impossible because they only use the site for branding purposes. But there are some SEM tactics that are worth selling. There is still a need for analytics, SEO and conversion optimization for these types of clients; however, the strategy is completely different from normal SEM tactics because users [...]


Search Privacy Low On List Of Privacy Concerns For US Internet Users

search privacy Despite the fact that search history can be so revealing about people's desires and interests, a new survey of US internet users finds that concern over search privacy -- while significant -- still ranks far behind other online privacy issues. The survey by the Pew Research Center covered 1,000 adults in the US, was conducted last month and asked a wide-range of questions about online privacy. You can read it here, and also see our coverage on Marketing Land: Report: Almost 90 Percent Concerned About Online Privacy & Trying To Avoid Advertisers. One part asked people to rank types o [...]


Bing Video Adds More Filters, Navigation & Pop Overlays

bing-video-featured Bing announced some upgrades to Bing Video search. The upgrades include additional search filters, larger video thumbnails, pop-out hover previews and video overlay and improved navigation. New filters – Allow people to easily filter through video content categories by length, date, resolution and source. Bigger video thumbnails – Larger thumbnails make it easier for people to scan through videos and now include source favicon and video view counts. This will help you see which videos you want to play and place trust on each video host by quickly seeing the favicon of the site. [...]


Dive Deep! Attend A Marketing Workshop At SMX East In NYC. Register Now!

smx east Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Add an extra day of learning and sharpen your marketing skill set by attending one of six in-depth workshops offered on September 30. Choose from various SEO, AdWords, local, or international marketing workshops. Register now! [...]


Live @ SMX East: Google Enhanced Campaigns – What We’ve Learned So Far

east13_spotlight Earlier this year, Google announced Enhanced Campaigns, a significant update to AdWords, designed to simplify campaign management across multiple devices and to increase adoption rates of mobile advertising among small and medium sized businesses. And by the way, the new program was mandatory - all advertisers would be forced to change over to Enhanced Campaigns sometime during the summer, whether they wanted to or not. The response among advertisers was all over the map. Some welcomed the streamlined functionality, improved extensions and targeting capabilities, and the ability to more eas [...]


Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome

google-keyword-tool-dead-featured Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google's new Keyword Planner, which as of yesterday officially replaces the Keyword Tool.  Looking at tweets over the past 7 days, "Keyword Tool" yields a sentiment score of 59 on Topsy.com compared to just 45 for "Keyword Planner." https://twitter.com/inkovic/status/372183942637424640 Unlike the Keyword Tool, used by SEOs and PPC managers alike, users must login to an AdWords account to access the Planner. That's just one of the grumbles heard around the Internet about the Keyword [...]


Google Expands Their Web Definitions

google-define Google announced on Google+ that they have overhauled the Web definitions interface and results, adding a lot more meat and details to your definitions queries. The new options include an expandable box that contains additional synonyms, ways to use the word in sentences, the origins of the word, translation, the use of the word over time and much more. Also, when translate the word within, future definition searches will consistently provide a translation to that same language Here is a screen shot of it in action: Google said on Google+: You may be familiar with using Google to [...]


Google Tests Search Results Overview Snippets Overlay

Google logo Google is testing a new search feature within the search results to show you a search result snippet overlay with additional details about that search result. The interesting fact is that this overlay doesn't have text from the search result itself, the text may be sourced from Wikipedia or other third-party sources. Techno-Net first spotted this and Google Operating System covered it in more detail. Here are some screen shots of the overlays: You can even test this yourself by editing your cookies and go to google.com and change the value of the NID cookie to: 67=p2 [...]


Google News Showing Web Site Results For Some Navigational Queries

google-news-logo-square Google News is now showing the top web search result listing in the news results when the query has navigational intent. For example, if you search Google News for [ask.fm] at the top of the search results page, you will see a search snippet and link to their web site. Clicking on the link takes you to the ask.fm web site and not to a news story. Clicking on the "all results" link below that listing, takes you to more web results. Below that, you will find the news results. Here is a screen shot: This works for me sporadically for searches on large and even small brands. It wo [...]


Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool

google-adwords-square-logo Google announced they are migrating three existing AdWords tools directly into a new version of the Google Display Planner. Specifically, the Contextual Targeting Tool, the Placement Tool and the Google Ad Planner are all going to be built into the Display Planner Tool. Google says this makes your life easier giving you access "with one click you can add all the keywords, placements, or other targeting ideas you choose directly into your campaigns." Google will be sunsetting the Contextual Targeting Tool and the Placement Tool over the "next few days" and Google Ad Planner will be kil [...]


What B2B SEO Professionals Need To Know About Marketing Automation

A few weeks ago, Marketing Land covered the release of an update to the Digital Marketing Depot 2013 B2B Marketing Automation Tools Buyer’s Guide. The 61-page report covers "key trends impacting the marketing automation software market, as well as detailed information about the leading pure play marketing automation platforms that primarily target the B2B market." This column takes an in-depth look at topics discussed in this guide, as well as perspective and recommendations for B2B SEO professionals. Growing Interest In Marketing Automation First off, what is marketing automation? Acc [...]


Google News OneBox Card Style

google-news-logo-square Aaron Bradley spotted a new look for the Google News OneBox results, as you would see them in the Google web search results. The new design for the news results in the web search results look more like "Cards" that Google has been using within their Google Now and mobile views. Here is a screen shot from Bradley: The top image is the new card view, the middle image is the standard news result with an image and the bottom image is the standard news result without an image. I would not be surprised if we see Google continue to unify the interfaces among desktop and mobile. If you [...]


Google Alerts Drops RSS Delivery Option

rss-icon-200px Google has quietly dropped the support to deliver your Google Alerts via RSS. A warning at the top of the page, for those who had RSS delivery previous set up for Alerts reads: Google Reader is no longer available. To continue receiving Google Alerts, change to email delivery. Here is a screen shot: In October 2008, Google added RSS support for Google Alerts of wWeb search results. Since then it worked very well, that is until Google Alerts in general started to break earlier this year. For me, losing RSS as an option for delivery of Google Alerts is a big problem. I use it as a [...]


Google Testing Larger News Photos In Search Results

google-news-logo-square Google Operating System reports Google is testing showing larger photos in the News OneBox Google Web results page. Often, when you search for news related topics in Google.com, Google will show news results at the top, middle or bottom of the results. This is part of Google's universal search launch from years ago. Often, the news onebox result will show a small photo next to the news items. Now, it seems Google is testing showing larger news photos. Here is a screen shot from Google Operating System showing the larger version of the news OneBox photo: Here is what it typic [...]


What’s The One Thing That Keeps Searchers From Converting On Your Site?

There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and proceeding to talk your visitors out of taking action. While there are many angles this voice can work to fill visitors with doubt, there is likely one that is common to a large number of your visitors. It's "the thing." If you can discover and address the thing -- the major concern shared by a significant number of your visitors -- then you can make some major improvements in your conversion rates and revenue per click. Wh [...]


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