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SearchCap: Google Redirecting Penalties, Robot.txt 20th & Google Wiretapping Case

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision thus stands and Google must confront the lawsuit. The case follow [...]


SearchCap: Bing + Twitter, Foursquare Fees & Okay Google

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features Starting this week, Bing users are going to see even more Twitter content in search results. As a result of an exclusive partnership between the two companies that started in 2009, tweets have been showing up in Bing search results for some time. With Bing’s latest round of new Twitter-related search features, users now can […] Search In Pics: Google Cardboard, Googl [...]


SearchCap: Google Begins Right To Be Forgotten Removals, Google Analytics Branded Segregation & PR Newswire Fights Back

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Now Separates Brand And Non-Brand PPC Traffic Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and non-brand, or generic, paid search terms into distinct channels. No more building custom segments or filter […] MarTech: The Marketing Te [...]


SearchCap: Google Drops Authorship Images, Updated AdWords Auction Video & App Indexing For All

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops, Google+ Circle Count From Authorship In Search Results Google’s John Mueller announced they are making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Google said that the “click-through behavior on this new less-cluttered design is similar to the previous one.” […] Google Bringing App I [...]


SearchCap: ForgetMe Link Removals, AdWords Quality Score Primer, Knowledge Graph Shows “How To”

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling In response to the European Court’s “right to be forgotten” ruling last month, online management company Reputation VIP has launched Forget.me, a free online service that helps users exercise their right to be forgotten online. In May, the EU court ruled individuals had the right to request Google remove inadequate or irrelevant URLs from Google’s [ [...]


SearchCap: eBay Paid Search Ads Ineffective, Content Quality & Google My Business

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again By claiming that paid search is largely “ineffective,” eBay has attracted a lot of attention and buzz with media outlets repeating the findings. Anyone who isn’t familiar with eBay’s history of throw-it-at-the-wall-and-watch-what-happens paid search advertising strategy may be able to take the company’s final release of a report that first made the rounds last year [...]


SearchCap: German Publishers Against Google, iOS City Tours & Google Music Search In Apps

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. This time, the publishers want an 11% cut of Google’s revenue related to them being listed. The news comes from Jeff Jarvis, who writes that a […] NEW: Google Links To Apps Not Pages, When Se [...]


SearchCap: Canada Orders Google Content Removals, Amazon Fire Phone & Bing Ads Landscape Estimator

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page AttributeIf you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements. A new ‘mobile link’ attribute has been added to ensure users are taken to mobile landing pages from their smartphone [...]


SearchCap: Internet Explorer’s Sponsored Links, Google Universal Search Study & Yandex Cityguide Apps

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer? This morning, news broke that Microsoft Internet Explorer is getting help from SocialChorus to build more awareness for the aging browser by way of sponsored posts. Michael Arrington posted on his site an email from the company, soliciting him into this paid blog post campaign. The campaign instructs bloggers to write about their experience with […] D [...]


SearchCap: Microsoft Catapult, Facebook Mobile Graph Search & Bing Ads Express Closes

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration We’ve been saying that it is just a matter of time for Facebook’s Graph Search to make its way to mobile devices. A test spotted yesterday by InsideFacebook shows that the launch may be close. The test shows an in-depth integration for mobile web users that contains the same bells and whistles as the desktop […] Microsoft Shuttering Bing Ads Expres [...]


SearchCap: Google’s Detailed Reconsideration Requests, Yandex Block Referrer & New AdWords Policy Center

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data Yandex announced (in Russian) today that they have now went 100% secure, encrypting all search queries, resulting in a huge jump in the [not provided] count. This was first reported by Anna Oshkalo who shared a screen shot of her analytics detailed the bulk of her Yandex keyword data now shows [not set] or [not […] Up Close @ SMX Advanced: Amazing Paid Search Tactics Pai [...]


SearchCap: Google Rolls Out PayDay Loan, World Cup Logos & Pinterest Search

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Payday Loan Algorithm 3.0 Rolling Out Now Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is going to be launching PayDay Loan 3.0 and Google’s Matt Cutts posted on Twitter moments ago that it is now rolling out. Cutts, Google’s head of search quality said, “it’s rolling out now!” To catch […] Google Apologizes For World Cup Logo With Wrong Flag, Not “Ghana” Happen A [...]


SearchCap: Google PayDay Loan 3.0, Bing Ads URL Tagging & World Cup Fever

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This WeekGoogle’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm is launching this week, as soon as tomorrow. This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms. Didn’t Google just update the PayDay Loan algorithm a couple weeks […] [...]


SearchCap: Google My Business, Bing Sitemaps & Not Provided Reporting

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business: A Visual Tour Of Google’s New Tool For Local Businesses & BrandsGoogle My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Our visual tour below is designed to give you an overview. Getting Started Google My Business was announced today. You’ll find our overview story […] Op [...]


SearchCap: LinkedIn Galene, Google.com Without Right To Be Forgotten & More

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: LinkedIn’s New “Galene” Search Platform Offers Broader, More Relevant & Faster Results Last week, Linkedin announced it had rolled out a newly upgraded search platform Galene, designed to offer broader searches and more relevant results that are now delivered twice as fast. According to the announcement, LinkedIn began building Galene more than a year ago, and is now leveraging it to power the site’s multiple search products […] Right To [...]


SearchCap: Doodle 4 Google Winner, Right To Be Forgotten Disclosure & World Cup Ads On Google

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect. It’s called […] A Marketer’s Guide To Using Regular Expressi [...]


SearchCap: Google On Site Moves, Google Shopping API, Greece Okays Google Maps Street Views

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Takes Down Japan’s Honinbo Shusaku Doodle On Google UK On D-Day, Offers Apology The Telegraph reports Google has taken down a Google Doodle, aka Google Logo, from Google UK and some other countries, out of respect for D-Day. The Doodle featured Japan’s Honinbo Shusaku, a top professional Go player. Go is a board game for two players that originated in China more than 2,500 years ago. The Doodle […] Google Introduces New Content API For Go [...]


SearchCap: Google Losing Mobile Ad Share, Google Sends Mobile URL Redirects Warnings & More

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) Advanced Begins Next Week – Join us! SMX Advanced takes place next week, June 10-12 in Seattle. Learn actionable new tactics, find inspiration, discover solutions to your campaign challenges, & make invaluable connections. Limited Search Engine Land Summit, Workshop, & Networking passes still available. Secure your spot – Register now! Report: Google Losing Share Of Mobile Search Ad Market Data aggregator and p [...]


SearchCap: Bing Updates Music Video Search, Bing Ads Mobile Tweaks & Hotel Search On Google Glass

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Accepting Entries For Its 2014 Homepage Photo ContestBing announced on its Facebook page that it is currently accepting entries for its 2014 homepage photo contest. Coinciding with its 5th birthday, Bing is asking for photo submissions to be uploaded via a link it has posted on Facebook: It’s been 5 years since we launched Bing. To celebrate, we’re looking for amazing images […] Finding New Music On Bing Just Got EasierBing anno [...]


SearchCap: Bing’s 5th Birthday, Connect Google+ Pages & China’s Censorship

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Connect Your Google+ Business Page To Your Google Maps Listing Google has now enabled those with Google+ business pages to connect their page to their local business listing on Google Maps. On the help page Google gives detailed directions on how to connect your Google+ business page to your Google Maps verified listing. This process will connect your current page to Google Maps and apply […] Google AdWords To Drop Support For IE9 This Month I [...]


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