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SearchCap: The Day In Search, March 17, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Key Takeaways From Meet The Search Engines @ SMX West Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren’t there to just network and enjoy the San Jose sun. They were interested and looking for answers. And on day three […] Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out O [...]


SearchCap: The Day In Search, March 14, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penalizes Two German Link Networks; One Being efamous Google’s head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German link networks. He mentioned one by name: efamous. efamous looks like a typical ad network, but I guess they passed PageRank through their link network, which is against Google’s guidelines. Cutts also said […] Shopping Comparison: TheFind Finds Lowest [...]


SearchCap: The Day In Search, March 13, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer. Cutts explained that this new Panda update should have a direct impact on helping small businesses do better. One Googler on his team is […] Google Makes It Official: New Search [...]


SearchCap: The Day In Search, March 12, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it’s reexamining the issue and seeking a […] Yahoo Goes Live With Yelp Local Revie [...]


SearchCap: The Day In Search, March 11, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search App Gets iOS 7 Design Upgrade & More Yahoo has pushed out a new update to their iOS Yahoo Search app in the Apple App Store. The new update is version 3.0 and touts a new minimalistic design to match the iOS 7 design themes. Yahoo said in the release notes: New minimalist design puts the focus on your results so you can […] Better Data, Public Transit Coming To Apple Maps In iOS 8 According to unnamed sources cited by 9to5mac, Appl [...]


SearchCap: The Day In Search, March 10, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using First-Party Data For SEM On Google & Way Beyond! As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind — the GlenGarry data — is first-party data. This article will show you how you can use the data you already have about your best (and worst) customers to improve your online […] Google Sees Deeper App Content As Key To Mobile Usage Google is the dominant mobile searc [...]


SearchCap: The Day In Search, March 7, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts Women’s Day 2014 Logo After Agreeing Its Logos Are Male-Dominated Tomorrow, March 8th is International Women’s Day and Google has a special Google logo, aka Google Doodle, for the day. The logo is going live 12 hours early on all Google properties around the world, in order to make sure those who don’t go to Google on Saturday see it the day before. The Doodle […] Google Stepping Up Merchant Feed Enforcement Got some slop in your [...]


SearchCap: The Day In Search, March 6, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Rolling Out Indoor Maps (via Nokia) Yahoo has started to integrate indoor maps into its newly upgraded mapping product. Even though Yahoo CEO Marissa Mayer didn’t want to go head to head with Google in “local” (read: maps), Yahoo has been improving its mapping and local search user experiences of late. The inclusion of venue maps comes courtesy of Nokia’s Here […] If Online Ad Targeting Works, Does More Targeting Work Better? A former [...]


SearchCap: The Day In Search, March 5, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after competitors that it perceives to […] Go Deep: Product Listing Ad Campaigns That Just Focus On Top [...]


SearchCap: The Day In Search, March 4, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Video Shows Microsoft “Assistant” Cortana In Action Microsoft will be introducing its Siri and Google Now/Voice competitor Cortana with Windows 8.1 in April. The new “intelligent assistant” will eventually be available cross-platform, although launching on Lumia Phones. The name Cortana comes from a character in the game Halo. It was originally thought that Cortana would look like her character in the game […] Search Marketing Expo (SMX) [...]


SearchCap: The Day In Search, March 3, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts Video: How Google Determines What’s A Paid Link Google head of search spam Matt Cutts released a pretty detailed video discussing the Google webspam team’s criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is the link an explicit link for sale; then, […] Is Chasing AuthorRank A Waste Of Time For SEOs? On June 7, 201 [...]


SearchCap: The Day In Search, February 28, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to search engine optimization that’s gained nearly as much attention as Oreo’s famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness — a real-life example of Google doing the type of thing in search it seems to be telling others not to […] New Bing Ads Editor Version Now Available [...]


SearchCap: The Day In Search, February 27, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now! Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, inspiring keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes available – Register now! Someone Outranking You With Your Own Content? Use Th [...]


SearchCap: The Day In Search, February 26, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions” Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking conversions in AdWords. The company officially announced the launch of Flexible Conversion Counting, and advertisers will see new columns in AdWords. In reporting terms, the change means the Conversions (One-Per-Click) will [...]


SearchCap: The Day In Search, February 25, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads from McDonald’s and Cadillac resulted in the highest number of online searches within minutes of each brands’ spots being aired. Of the more than 250 brands that ran television ads during this year’s Sochi Olympic broadcasts, [… [...]


SearchCap: The Day In Search, February 24, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel Intelligence and DoubleClick Search to optimize and fully integrate the search experience [...]


SearchCap: The Day In Search, February 21, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says (Some) Missing Features Will Be Added To New Google Maps Google took its new Maps site out of beta this week, but many users noticed that some of their favorite features from Classic Maps were missing. Not to worry, Google says. It’s aware of that and plans to bring at least some of those missing over to the new Maps site in the near future. […] Bing’s Satori Adds Timeline Data For About 500k Famous People Satori, Bing’s knowledge [...]


SearchCap: The Day In Search, February 20, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly DoublesRussian search giant Yandex reported a strong Q4 2013 today, with overall revenue up 37 percent from Q4 2012 and continued growth in text-based advertising. Take away revenue from its payment platform, Yandex.Money, and the Y-o-Y revenue growth would be 40 percent. The company says it now has more than 270,000 advertisers, a 30 percent […] Yahoo Gives $10 Million To Help D [...]


SearchCap: The Day In Search, February 19, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Maps Comes Out Of Preview Today Roughly last May at Google’s “I/O” developer conference, the company introduced an updated version of its desktop Maps experience. Since that time, it has been in “preview,” allowing users to go back and forth between the “classic” and new versions. Today, it’s coming out of preview and soon will be the default PC Google Maps […] Google’s Matt Cutts: Backlink Relevancy Is A Big Win In Term [...]


SearchCap: The Day In Search, February 18, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell Ewald’s SEO manager, Hillary Glaser is responsible for managing client search efforts, as well as training agency staff and educating clients on the realities of SEO. At the beginning of every project, Glaser said she meets […] Bing Adds Three New Apps [...]


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