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SearchCap: The Day In Search, March 24, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Slaps Greek Sites With Penalties It appears that Google has taken action on spammers, potentially link spammers, in Greece recently. Matt Cutts, Google’s head of search spam, responded on Twitter to a webmaster noticing that many websites in Greece received penalties. Matt responded saying “ah, you noticed the action in Greece?” Here is Matt’s tweet: @realpoisom ah, you noticed the […] Quora Kicks Off Verified Profiles With Spotlight [...]


SearchCap: The Day In Search, March 21, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Tell Search Engines What “Entities” Are On Your Web Pages Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has […] AdWords Brings Keyword Bid [...]


SearchCap: The Day In Search, March 20, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp and YP Enter Into “Strategic” Content, Distribution PartershipYP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background but the parties declined to discuss terms. Yelp has existing content deals […] Selling Links To A Big Brand? Here [...]


SearchCap: The Day In Search, March 19, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network Google’s head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on “a large guest blog network.” Cutts previously warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building purposes. Well, it might not have been done — it […] Google Voice Search Easter Egg Unlocks “Cheat [...]


SearchCap: The Day In Search, March 18, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the “duplicate keyword” error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That’s because Bing Ads removes extra characters from keywords in a process called […] GetListed Tool Relaunches As Moz Local [...]


SearchCap: The Day In Search, March 17, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Key Takeaways From Meet The Search Engines @ SMX West Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren’t there to just network and enjoy the San Jose sun. They were interested and looking for answers. And on day three […] Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out O [...]


SearchCap: The Day In Search, March 14, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penalizes Two German Link Networks; One Being efamous Google’s head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German link networks. He mentioned one by name: efamous. efamous looks like a typical ad network, but I guess they passed PageRank through their link network, which is against Google’s guidelines. Cutts also said […] Shopping Comparison: TheFind Finds Lowest [...]


SearchCap: The Day In Search, March 13, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer. Cutts explained that this new Panda update should have a direct impact on helping small businesses do better. One Googler on his team is […] Google Makes It Official: New Search [...]


SearchCap: The Day In Search, March 12, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it’s reexamining the issue and seeking a […] Yahoo Goes Live With Yelp Local Revie [...]


SearchCap: The Day In Search, March 11, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search App Gets iOS 7 Design Upgrade & More Yahoo has pushed out a new update to their iOS Yahoo Search app in the Apple App Store. The new update is version 3.0 and touts a new minimalistic design to match the iOS 7 design themes. Yahoo said in the release notes: New minimalist design puts the focus on your results so you can […] Better Data, Public Transit Coming To Apple Maps In iOS 8 According to unnamed sources cited by 9to5mac, Appl [...]


SearchCap: The Day In Search, March 10, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using First-Party Data For SEM On Google & Way Beyond! As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind — the GlenGarry data — is first-party data. This article will show you how you can use the data you already have about your best (and worst) customers to improve your online […] Google Sees Deeper App Content As Key To Mobile Usage Google is the dominant mobile searc [...]


SearchCap: The Day In Search, March 7, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts Women’s Day 2014 Logo After Agreeing Its Logos Are Male-Dominated Tomorrow, March 8th is International Women’s Day and Google has a special Google logo, aka Google Doodle, for the day. The logo is going live 12 hours early on all Google properties around the world, in order to make sure those who don’t go to Google on Saturday see it the day before. The Doodle […] Google Stepping Up Merchant Feed Enforcement Got some slop in your [...]


SearchCap: The Day In Search, March 6, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Rolling Out Indoor Maps (via Nokia) Yahoo has started to integrate indoor maps into its newly upgraded mapping product. Even though Yahoo CEO Marissa Mayer didn’t want to go head to head with Google in “local” (read: maps), Yahoo has been improving its mapping and local search user experiences of late. The inclusion of venue maps comes courtesy of Nokia’s Here […] If Online Ad Targeting Works, Does More Targeting Work Better? A former [...]


SearchCap: The Day In Search, March 5, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after competitors that it perceives to […] Go Deep: Product Listing Ad Campaigns That Just Focus On Top [...]


SearchCap: The Day In Search, March 4, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Video Shows Microsoft “Assistant” Cortana In Action Microsoft will be introducing its Siri and Google Now/Voice competitor Cortana with Windows 8.1 in April. The new “intelligent assistant” will eventually be available cross-platform, although launching on Lumia Phones. The name Cortana comes from a character in the game Halo. It was originally thought that Cortana would look like her character in the game […] Search Marketing Expo (SMX) [...]


SearchCap: The Day In Search, March 3, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts Video: How Google Determines What’s A Paid Link Google head of search spam Matt Cutts released a pretty detailed video discussing the Google webspam team’s criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is the link an explicit link for sale; then, […] Is Chasing AuthorRank A Waste Of Time For SEOs? On June 7, 201 [...]


SearchCap: The Day In Search, February 28, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to search engine optimization that’s gained nearly as much attention as Oreo’s famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness — a real-life example of Google doing the type of thing in search it seems to be telling others not to […] New Bing Ads Editor Version Now Available [...]


SearchCap: The Day In Search, February 27, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now! Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, inspiring keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes available – Register now! Someone Outranking You With Your Own Content? Use Th [...]


SearchCap: The Day In Search, February 26, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions” Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking conversions in AdWords. The company officially announced the launch of Flexible Conversion Counting, and advertisers will see new columns in AdWords. In reporting terms, the change means the Conversions (One-Per-Click) will [...]


SearchCap: The Day In Search, February 25, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads from McDonald’s and Cadillac resulted in the highest number of online searches within minutes of each brands’ spots being aired. Of the more than 250 brands that ran television ads during this year’s Sochi Olympic broadcasts, [… [...]


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