Along with a overview on Quality Score factors, this week, Google released an updated video on the AdWords auction and Ad Rank, the scoring system used in each auction that determines the order in which ads appear.
Chief Economist at Google, Hal Varian, who has been starring in these videos since at least 2009, is back. This is the first new video on the AdWords auction since Google changed up the Ad Rank formula to factor in the use of ad extensions and formats.
Varian's Ad Rank formula visual now includes "Format Impact". Varian walks through the factors that go into Ad Rank, how it is [...]
Related Topics: Channel: SEM | Google | Google: AdWords | Search Marketing: General