For world-class marketing opportunities, few events surpass the World Cup. Given its global reach, a viewership that by some estimates reached nearly half the world's population in 2010, and the feverish devotion of football (aka soccer) fans, the World Cup is marketing gold.
Marketers that rise to the occasion can score big. Four years after it first aired, people still talk about and watch Nike's epic three-minute World Cup ad, which featured football superstars Wayne Rooney and Cristiano Ronaldo -- not to mention Homer Simpson.
The 2014 World Cup in Brazil, which runs from June 12 t [...]
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