Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ad copy can be daunting. To help marketers gauge the performance of their landing pages, WordStream, a paid search management platform for SMBs, launched a free AdWords Landing Page Grader.
The tool is designed to give site owners benchmarks on how their landing pages stack up against others in their industry with similar ad spend.
Like the company's AdWords Performance Grader, the Landin [...]
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