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Are Your Google Display Network Results Damaged By AdSense For Mobile?

mobile-ads_products_sm Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP -- chances are, you're appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results. The Issue Eighty percent (80%) of people's time on their mobile device is spent in an app now, and this has caused a significant shift in the traffic available on the Google Display Network via different devices. We all know that there's been a big shift in the amount of time people spend on mobile de [...]


Study Finds Sweeping KPI Improvements With Switch To Google Shopping Campaigns

google-shopping-600 The August deadline for converting your Google product listing campaigns (PLA) to the new Shopping Campaigns structure -- before Google does it for you -- is just a few months away. A new study from CPC Strategy suggests it's worth making the switch sooner rather than later. CPC Strategy expected to see management efficiencies, but the team was surprised to see key metrics improve by simply making the move to Shopping Campaigns. Average revenue, orders and ROAS all increased without making additional feed optimization efforts after the switch. Average orders ticked up just over 4 per [...]


Remove Page Elements For Higher Converting Pages

Screen Shot 2014-05-14 at 6.34.31 PM People often talk about including elements on a page to improve landing page conversions and user experience. I know I've personally written a lot on this particular topic. But, did you know that removing page elements can be just as effective at increasing conversions as adding or tweaking elements on a page? Both large and small companies often make the mistake of including too much information on landing pages. In this article, I'll provide several examples of ways to effectively remove page content. The suggestions are fairly simple and can have a significant impact on your bottom line. [...]


New Bing Ads Location Report Shows Whether Ads Were Triggered By Physical Location Or Location Interest

bing-ads-600 The Bing Ads team has added a new Geo Location report that offers more detail on the type of targeting methods used in serving your ads. The report is available under the list of Targeting reports via the Bing Ads API and the web UI.  Aptly named, the "Geo location (New version)" report includes two new columns: Location type shows the targeting that was used to serve each ad-- Physical location or Location of Interest Most specific location gives more detail about where ads are being displayed by showing the most specific location used in the ad targeting. The new report is parti [...]


Bid Simulator Now Available For Google Dynamic Search Ads

adwords bid simulator dynamic search ads If you're running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool.  Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more. The bid simulator for Dynamic Search ads is available at the campaign, ad group, auto target and subtabs (Dynamic Search ads don't use keywords). Note that if your campaign is "limited by budget", estimates are shown in a pop-up window on the campaigns tab rather than the campaign bid simulator. [...]


3 Key PPC Metrics Are Lying To You. Find Out How

ppc-featured When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We're too quick to take our figures at face value without thinking about what we're not seeing. I'm going to explore what I consider to be the three most misleading AdWords metrics (and discuss how we should be thinking about them differently): Click-Through Rate, Average Position and Average Cost-Per-Click. Click-Through Rate (CTR) Click-through rate (CTR) is the lifebl [...]


With New GDN Ad Format, Text Ads Will Compete In Display Auctions

google-adsense-magazine-ad Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads in which text ads are converted to show as "display-like" ads on publisher sites that have opted only to show display ads in their AdSense accounts. The implication for AdWords advertisers is that text ads on the Google Display Network will now compete with display ads in the auctions. A winning text ad will then be converted to the magazine ad format. The company stated on the AdSense blog, "we’ve created a new format allowing text advertisers to increase competition on your display-only ad [...]


7 Conversion Rate Truths That Will Change Your Landing Page Strategy

cro-meme Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented already. Tweaking headline and body copy, adjusting line spacing, repositioning buttons, playing with fonts and colors – all of these conventional landing page optimization recommendations will bring only small, short-term results at best. We recently analyzed thousands of advertiser accounts to determine just what it is that sets the top conv [...]


Marin Software Adds Support For Google AdWords RLSA

RLSA Options Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the Google Search Network. Advertisers can adjust bids, ad text and keywords based on visitors' past behavior on their sites. RLSA is available within Marin's "Audience" tab. Advertisers can import their Google remarketing lists into Marin and then pull first-party data from their CRM through Marin's Audience Connect feature to further define t [...]


Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!

Shopping Ads Displace Search Ads Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search ads); I've started to focus on them more with my clients. I found that working with Google Shopping campaigns is a good deal different from working with traditional keywords and text ads; so over the coming weeks, I'd like to share some of my experiences with this new type of AdWords campaign. The key initial learning for me is that product groups are so different from keywords that you really need to understand how they function before setting up yo [...]


Bing Ads Launches Live Chat Support And Industry Insights Portal With Research, Case Studies

bing-ads-600 Today, the Bing Ads team announced the launch of live chat support and a new industry insights portal. Live Chat will be available at all hours every day of the week for in its English-language markets. Customers can use Live Chat to ask questions about campaign set up, optimization tactics, billing issues and more. The Bing Ads Industry Insights Portal is launching in the United States and will feature case studies, videos and research around events like Mother's Day and the World Cup as well as in several verticals such as home improvement, retail, financial services, automotive, trave [...]


New PLA Test Spotted: Google Ranking Products By Reviews And Ratings

rankings-plas-cpcstrategy The team at CPC Strategy spotted a new test in the Google Product Listing Ads (PLAs) last night. In a search for coffee grinders that was qualified with "best", the PLAs were shown in order of a  numerical rankings system that appears to be factoring in the quality and quantity of each item's ratings. In the screenshot above, notice that #2 ranked Cuisinart Supreme has by far the most reviews at 312, but with a rating of 4 stars it loses out to 5-star rated Capresso Infinity which has 169 reviews. However, the Cuisinart Supreme is still able to outrank three items with 4.5 stars (De Longhi [...]


Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1

florist-flowers-600 As Mother's Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $15.4 million on Google AdWords ads in the first quarter of 2014 on desktop/tablet alone. The heavy hitters in the category were 1800Flowers.com, ProFlowers.com and FTD.com garnering a total of 50 million impressions. The competition seen on branded keywords underscores the competition in the category, with multiple advertisers bidding on "edible arrangements", "proflowe [...]


Deliver Transformational SEO Performance With Simple Techniques

SEO-girl

I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true value of a number of SEO techniques.


Where SEM Is Concerned, Google+ Appears To Be Alive And Well

google-plus-featured Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product side, the platform (in terms of data collection and unique user sign-ins) is sure to stay -- but in what capacity? Several recent changes to Google+ (which don't indicate a dying or ignored product) either have SEM significance or indicate an effort to make G+ more integral to Google's advertising products. Move away from the idea of Goo [...]


Bing Ads Gets Friendlier To Big Accounts: Now See Up To 50,000 Keywords In Web UI

bing-ads-600 Managing big accounts in the Bing Ads web UI has long had its challenges. The team is starting to change that.  Now, at the account, campaign and ad group level, paid search managers can now see performance data on as many as 50,000 keywords in the web interface of Bing Ads. The results used to max out at just 5,000 keywords. Users can opt to display as many as 200 results per page and navigate through other pages in the list as shown in the screenshot below. The Bing Ads team says it made a number of performance enhancements to enable to the query to return quickly and that this is [...]


Does Google Want to Cut Out AdWords Middlemen?

google-adwords-featured1 The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The ecosystem that arose includes Google and its advertisers, as well as a slew of agencies, consultants, software platforms, data providers, third party tools and various combinations thereof in between them. Almost every change or announcement that Google makes seems to raise the question of which of these middlemen Google may be trying to disintermediate. Is Google Threatening Paid Search Providers? When it was recently announced that Google wo [...]


Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change

google logo - basic 570x270 You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In reaction, outlets on the pro-life side have cried foul with headlines like "Google Bans Ads From Pregnancy Centers After Lobbying From 'Pro-Choice' NARAL" of abortion. Google's official response to the issue has been, "We're constantly reviewing ads to ensure they comply with our AdWords policies, which include strict guidelines related to ad r [...]


Boost Your Campaigns By Becoming An Expert Search “Forecaster”

shutterstock_137694644-weather In the Greater Seattle area, you never know what spring weather will bring -- cloudy at 8 a.m., sunny at noon, pouring down rain at 5. I always start the day with a check of the forecast, so I know what to expect. In the same vein, anyone planning a search advertising campaign should know what the day's search "forecast" might be. That's because search isn't a static thing. Search behavior changes each day, during the day as well as on different days of the week. Those changes can take the form of different user intent, different search volumes, different devices, or all three. Ad [...]


How To Gain Additional Reach In AdWords With Similar Audiences

clones-duplicates-copies-600 The "similar audiences" feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists based on users that have the same interests and characteristics. This list is made up only of people who have been browsing the Google Display Network (GDN) within the last 30 days. You can then use these lists to show both text and image ads to these audiences across the GDN. How Can You Find Them? You ne [...]


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