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Google AdWords To Drop Support For IE9 This Month

Internet Explorer If you're among the 8 percent of Internet Explorer users still on IE9, you'll soon have to seek out an alternative way to access AdWords. Google announced Tuesday, that as of June 30, 2014, AdWords will no longer support IE9. Google regularly ditches AdWords support for legacy browser versions; IE8 was phased out last July. If your a die-hard Internet Explorer fan, your best bet will be to update to the latest version, which is IE11, within the next couple of weeks. AdWords also supports Firefox, Safari, and yes, Chrome.   [...]


Google AdWords Weekend Conversion Reporting Issue Now Fixed

new-google-adwords-logo Anyone else have @Adwords conversion tracking fail over the weekend? #ppcchat — Jason Manion (@JasonManion) June 2, 2014 Many AdWords users logged in to their accounts on Monday to find conversion and revenue stats were nearly non-existent starting Friday, May 30. Google has said the problem has been fixed and was merely a reporting issue, and not a problem with data retrieval. A spokesperson tells us all data will be restored by the end of the day Monday -- likely Pacific time. @bizwriter @JasonManion Thanks for your patience. The issue is resolved and conversion reporting should be [...]


How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

shutterstock_122145442-single-device-campaign When I speak about Enhanced Campaigns, I invariably get an audience question like this: "How can I create single-device campaigns? I know it's possible somehow, tell me how!" I recently figured out the answer. Why The Need For Single-Device Campaigns? I am not usually a proponent of AdWords workarounds. I typically encourage businesses to work with the system and concentrate their efforts on making their landing pages and funnel work well within the AdWords targeting criteria limits. However, the device targeting limits of Enhanced Campaigns just inherently don't work for some business [...]


Google Comparison Ads Under Fire In UK

google-uk-england-featured The UK financial services industry regulator Financial Conduct Authority is taking a closer look at Google Comparison Ads. UK price comparison sites have complained that Google is unfairly competing with them by placing its own "product" at the top of search results. Comparison Ads, which operate on a CPA basis, are one form of AdWords. Below is an example of how the ads look in US search results: The UK inquiry essentially mirrors broader antitrust ('vertical search") complaints against Google around the globe. Google's pending antitrust settlement in Europe is under fire from poli [...]


Despite Google’s Efforts, Counterfeiters Are Commonplace On AdWords

shutterstock_132430334-prom-dress-fraud Should a company that includes the phrase "don't be evil" in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it "evil" to sell AdWords to websites that are filled with copyright infringing photos? These questions are unfortunately relevant -- for certain product categories, Google's search engine results pages (SERPs) are filled with links to counterfeiters utilizing copyright-infringing photos. Take the product category of [Dresses > Formal Gowns]. A significant percentage of sponsored ads on the SERPs promote the s [...]


How Google Can Help Enhanced Campaigns Reach Their Potential

Google Enhanced Campaigns It's been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser sentiment improved as some of their worst fears failed to materialize. Case in point, the growing consensus seems to be that smartphone cost-per-click has not risen much, if at all, versus desktop CPCs since Enhanced Campaigns were introduced. This concern wasn't well-grounded in the first place, if for no [...]


Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY

mobile-search-featured When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down from marketing to all areas of the business including product development. I spoke with Savings.com head of marketing Seth Barnes about the move to a mobile-first strategy. Barnes said they had been focusing on improving the user ex [...]


Put Big Data To Work To Build Better Search Ads

Bing Ads Ad Copy Variable Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry... all are talking about it and how big data is changing the world. Simply put, the concept of big data reflects our growing ability to collect, store and analyze huge amounts of data. That data comes from all manner of sources – credit card purchases, posts on social media sites, public records, mapping software on mobile phones, search-engine queries, weather sensors – you name it. Everywhere in the world, devices and pe [...]


Google Now Testing Knowledge Graph Popups In AdWords Ads

homes for sale 80433   Google Search knowledge graph Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Ariana Wolf, a search strategist at 90octane, provided screenshots of the Knowledge Graph popups appearing on ads for a couple of real estate focused searches last night. I haven't been able to replicate the testing, and Wolf says she was only able to find them showing on a handful of searches. The results only display on the top ad spots, not in the right rail, and pull from Wikipedia like their organic c [...]


Priceline’s Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013

google-adwords-featured Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo's annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any other travel advertiser, surging to the top spot from number seven in 2012. Based in Amsterdam, and owned by Priceline, Booking.com invested heavily in U.S. television ads as well last year as it makes a play beyond its European fo [...]


Are Your Google Display Network Results Damaged By AdSense For Mobile?

mobile-ads_products_sm Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP -- chances are, you're appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results. The Issue Eighty percent (80%) of people's time on their mobile device is spent in an app now, and this has caused a significant shift in the traffic available on the Google Display Network via different devices. We all know that there's been a big shift in the amount of time people spend on mobile de [...]


Study Finds Sweeping KPI Improvements With Switch To Google Shopping Campaigns

google-shopping-600 The August deadline for converting your Google product listing campaigns (PLA) to the new Shopping Campaigns structure -- before Google does it for you -- is just a few months away. A new study from CPC Strategy suggests it's worth making the switch sooner rather than later. CPC Strategy expected to see management efficiencies, but the team was surprised to see key metrics improve by simply making the move to Shopping Campaigns. Average revenue, orders and ROAS all increased without making additional feed optimization efforts after the switch. Average orders ticked up just over 4 per [...]


Remove Page Elements For Higher Converting Pages

Screen Shot 2014-05-14 at 6.34.31 PM People often talk about including elements on a page to improve landing page conversions and user experience. I know I've personally written a lot on this particular topic. But, did you know that removing page elements can be just as effective at increasing conversions as adding or tweaking elements on a page? Both large and small companies often make the mistake of including too much information on landing pages. In this article, I'll provide several examples of ways to effectively remove page content. The suggestions are fairly simple and can have a significant impact on your bottom line. [...]


New Bing Ads Location Report Shows Whether Ads Were Triggered By Physical Location Or Location Interest

bing-ads-600 The Bing Ads team has added a new Geo Location report that offers more detail on the type of targeting methods used in serving your ads. The report is available under the list of Targeting reports via the Bing Ads API and the web UI.  Aptly named, the "Geo location (New version)" report includes two new columns: Location type shows the targeting that was used to serve each ad-- Physical location or Location of Interest Most specific location gives more detail about where ads are being displayed by showing the most specific location used in the ad targeting. The new report is parti [...]


Bid Simulator Now Available For Google Dynamic Search Ads

adwords bid simulator dynamic search ads If you're running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool.  Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more. The bid simulator for Dynamic Search ads is available at the campaign, ad group, auto target and subtabs (Dynamic Search ads don't use keywords). Note that if your campaign is "limited by budget", estimates are shown in a pop-up window on the campaigns tab rather than the campaign bid simulator. [...]


3 Key PPC Metrics Are Lying To You. Find Out How

ppc-featured When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We're too quick to take our figures at face value without thinking about what we're not seeing. I'm going to explore what I consider to be the three most misleading AdWords metrics (and discuss how we should be thinking about them differently): Click-Through Rate, Average Position and Average Cost-Per-Click. Click-Through Rate (CTR) Click-through rate (CTR) is the lifebl [...]


With New GDN Ad Format, Text Ads Will Compete In Display Auctions

google-adsense-magazine-ad Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads in which text ads are converted to show as "display-like" ads on publisher sites that have opted only to show display ads in their AdSense accounts. The implication for AdWords advertisers is that text ads on the Google Display Network will now compete with display ads in the auctions. A winning text ad will then be converted to the magazine ad format. The company stated on the AdSense blog, "we’ve created a new format allowing text advertisers to increase competition on your display-only ad [...]


7 Conversion Rate Truths That Will Change Your Landing Page Strategy

cro-meme Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented already. Tweaking headline and body copy, adjusting line spacing, repositioning buttons, playing with fonts and colors – all of these conventional landing page optimization recommendations will bring only small, short-term results at best. We recently analyzed thousands of advertiser accounts to determine just what it is that sets the top conv [...]


Marin Software Adds Support For Google AdWords RLSA

RLSA Options Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the Google Search Network. Advertisers can adjust bids, ad text and keywords based on visitors' past behavior on their sites. RLSA is available within Marin's "Audience" tab. Advertisers can import their Google remarketing lists into Marin and then pull first-party data from their CRM through Marin's Audience Connect feature to further define t [...]


Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!

Shopping Ads Displace Search Ads Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search ads); I've started to focus on them more with my clients. I found that working with Google Shopping campaigns is a good deal different from working with traditional keywords and text ads; so over the coming weeks, I'd like to share some of my experiences with this new type of AdWords campaign. The key initial learning for me is that product groups are so different from keywords that you really need to understand how they function before setting up yo [...]


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