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Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1

florist-flowers-600 As Mother's Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $15.4 million on Google AdWords ads in the first quarter of 2014 on desktop/tablet alone. The heavy hitters in the category were 1800Flowers.com, ProFlowers.com and FTD.com garnering a total of 50 million impressions. The competition seen on branded keywords underscores the competition in the category, with multiple advertisers bidding on "edible arrangements", "proflowe [...]


Deliver Transformational SEO Performance With Simple Techniques

SEO-girl

I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true value of a number of SEO techniques.


Where SEM Is Concerned, Google+ Appears To Be Alive And Well

google-plus-featured Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product side, the platform (in terms of data collection and unique user sign-ins) is sure to stay -- but in what capacity? Several recent changes to Google+ (which don't indicate a dying or ignored product) either have SEM significance or indicate an effort to make G+ more integral to Google's advertising products. Move away from the idea of Goo [...]


Bing Ads Gets Friendlier To Big Accounts: Now See Up To 50,000 Keywords In Web UI

bing-ads-600 Managing big accounts in the Bing Ads web UI has long had its challenges. The team is starting to change that.  Now, at the account, campaign and ad group level, paid search managers can now see performance data on as many as 50,000 keywords in the web interface of Bing Ads. The results used to max out at just 5,000 keywords. Users can opt to display as many as 200 results per page and navigate through other pages in the list as shown in the screenshot below. The Bing Ads team says it made a number of performance enhancements to enable to the query to return quickly and that this is [...]


Does Google Want to Cut Out AdWords Middlemen?

google-adwords-featured1 The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The ecosystem that arose includes Google and its advertisers, as well as a slew of agencies, consultants, software platforms, data providers, third party tools and various combinations thereof in between them. Almost every change or announcement that Google makes seems to raise the question of which of these middlemen Google may be trying to disintermediate. Is Google Threatening Paid Search Providers? When it was recently announced that Google wo [...]


Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change

google logo - basic 570x270 You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In reaction, outlets on the pro-life side have cried foul with headlines like "Google Bans Ads From Pregnancy Centers After Lobbying From 'Pro-Choice' NARAL" of abortion. Google's official response to the issue has been, "We're constantly reviewing ads to ensure they comply with our AdWords policies, which include strict guidelines related to ad r [...]


Boost Your Campaigns By Becoming An Expert Search “Forecaster”

shutterstock_137694644-weather In the Greater Seattle area, you never know what spring weather will bring -- cloudy at 8 a.m., sunny at noon, pouring down rain at 5. I always start the day with a check of the forecast, so I know what to expect. In the same vein, anyone planning a search advertising campaign should know what the day's search "forecast" might be. That's because search isn't a static thing. Search behavior changes each day, during the day as well as on different days of the week. Those changes can take the form of different user intent, different search volumes, different devices, or all three. Ad [...]


How To Gain Additional Reach In AdWords With Similar Audiences

clones-duplicates-copies-600 The "similar audiences" feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists based on users that have the same interests and characteristics. This list is made up only of people who have been browsing the Google Display Network (GDN) within the last 30 days. You can then use these lists to show both text and image ads to these audiences across the GDN. How Can You Find Them? You ne [...]


This AdWords MCC Script Will Save You An Hour Every Day!

google-bulb-logo-ceiling-1397043754 If you've kept count of how many of my posts during the past year have touched on AdWords Scripts (6 out of 16), you'll know how useful I believe they can be to streamline repetitive tasks in AdWords. I use them all the time for accounts I manage; and without them, I simply couldn’t be as efficient as I am now. Because I've become so reliant on Scripts, I've secretly been worried that one day they might face the same fate as some other Google products that get cancelled during their annual spring cleaning. So imagine my excitement when I read the announcement from Google that AdWords S [...]


Google Adds New Features To The Keyword Planner Tool

google-adwords-featured Google has added nine new features to the Google Keyword Planner Tool today. Here are the new features in the Keyword Planner tool that you should be able to play with yourself today. The images and descriptions are from Kim Clinkunbroomer's blog. (1) Nice graphical visualizations and estimates for geographics that breaks out locations with volumes. You can change your time views as well. (2) Location breakdowns for geographics of your targeted location. For example, if you are targeting an area such as the United States you have the following options: In blue you will see your Ta [...]


Search Marketers: Keep Calm, Carry On

keep-calm-and-market-on Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of this is true. The Sky Is NOT Falling For whatever reason, search marketers seem to have some sort of an inferiority complex. A lot of us are always on the lookout for new ways that Google is going to screw us over. Seriously, it’s like a laundry list of insecurities: @bigalittlea K [...]


Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises

google-adwords-600 Anticipation has been running high among paid search marketers about what today's AdWords announcement -- dubbed "Step Inside AdWords -- might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year's move to enhanced campaigns will be quelled -- to a still calm. Google AdWords product management VP, Jerry Dischler, shared several new initiatives with a select set of customers at the AdWords Performance Forum, being shared via livestream at noon Eastern Time today. The new features and tools will be rolling out of beta to all AdWords user [...]


5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return

Coverage Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available for download in AdWords. For any search marketer interested in marginal cost and revenue numbers -- essentially how diminishing returns affect your paid search program -- those simulations can be a great source of knowledge. Below are some thoughts on how to leverage them. 1. Pull Those AdWords [...]


Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots

shutterstock_101441059-emergency-preparedness Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it's a bit of a storm in a teacup. Larry Kim summed it up well last Thursday: It's pretty much a non-issue for most of the people who actually do paid search work. But you wouldn't know it based on the all the hysteria. However, before we knew the scope of Google's planned changes, the team at Hanapin sat down to prepare an action plan for adapting to (not pr [...]


6 Steps To Boost The Profitability Of Your SEM Acquisition Program

cpaclvwee Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him a big wave and a hello. If a bald man walks by, not so much. This analogy is used by Google AdWords to describe its Enhanced cost-per-click (ECPC) feature. The feature is intended to identify auctions that are more likely to lead to conversions -- and to automatically raise bids to "work harder" for those sales. It's a powerful concept, and one that has understandably gained traction in the SEM community. Imagine if you could take this logi [...]


RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

RKG Paid Search Spend US Q1 2014 RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove growth. Paid search spend growth slowed slightly after the holiday-fueled Q4, which saw 19 percent year-over-year growth. Clicks rose 11 percent, while CPCs were up 6 percent compared to the previous year. Google's growth trends reflect those of the overall market, with year-over-year growth slowi [...]


Google Teases April 22 AdWords News, More Than 10 Announcements Coming

google-adwords-numbers-featured On April 22, Jerry Dischler, VP of Product Management for AdWords, will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look at a blog post going up later today (now live here) that gives a few more (albeit subtle) hints of what's in store. The latest tease is short on specifics other than to say Dischler will announce "10+ new AdWords products, features and research studies" developed over the past year. But, with a closer look, there are some hints of what migh [...]


Bing Ads To Give Agencies More Functionality To Manage Client Relationships

bing-ads-600 The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functionality offered. The update is meant to fix these shortcomings. [caption id="attachment_189011" align="aligncenter" width="550"] Current View of the Agencies Tab in Bing Ads[/caption] Instead of a separate Agencies tab, the new update will offer a rolled up Accounts list under a simplified Accounts & Billing menu. [caption id="attachmen [...]


Report: Google Running Another Test To Map In-Store Sales To AdWords Ads

Google-Wall When Google introduced Estimated Total Conversions in AdWords last September, the company made clear it was working on ways to measure the impact of online advertising on in-store sales as it outlined the initiative to give advertisers a complete view of the effect their search advertising has on purchases. At the time of the announcement, the company rolled out Estimated Cross-Device Conversions as the first new conversion type and said phone call and in-store conversions would be coming soon. The company has since integrated call conversions, most recently giving advertisers the abili [...]


10 Surprising Facts About “Keyword (Not Provided)” For Paid Search

referral-url Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are ten things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can I Still Access My Paid Search Query Data? Yes! You can access your paid search query data, using the search terms report in AdWords. Just go to your keywords tab, and select the view search terms option. (Try it out yourself!) 2. Is The Search Term Report A New Feature In AdWords? No. [...]


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