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Google Officially Launches Webmaster Tools International Targeting

Google Webmaster Tools - Facebook Featured Google has officially announced the new feature we reported was in beta named International Targeting. The new International Targeting reports within Google Webmaster Tools helps webmasters debug common issues with their implementation of href-lang. The markup enables Google and other search engines to serve the correct language or regional version of pages to searchers. But often, webmasters implement the annotations/markup incorrectly. The new International Targeting reports within Google Webmaster Tools helps webmasters fix those common issues. The report helps webmasters identify two [...]


Google Solicits Feedback On Right To Be Forgotten

google-advisory-council Google, which has explained that implementing the EU's new Right To Be Forgotten mandate has been difficult, has opened up a new form allowing the general public to offer it advice. Google's new form invites Google users to submit their thoughts and feedback on the Court of Justice of the European Union mandate for the Right To Be Forgotten. The question posed by Google is: How should one person’s right to be forgotten be balanced with the public’s right to know? Google then explains in more detail: A recent ruling by the Court of Justice of the European Union found that European [...]


Searching For Movie Showtimes? Bing Scores 100% In Test, Google Only 70%

google-bing-new-logos Looking for the next showing of "Jersey Boys"? If you're searching for movie times, chances are you'll have better luck finding them on Bing than searching for a movie on Google. After the producers for the documentary "America: Imagine the World Without Her" accused Google of keeping the film's showtimes out of Google's search results, we conducted our own test to see how accurate Google and Bing were when it came to finding movie showtimes. For movie title searches, both Google and Bing aim to display showtimes at the top of their search results, like this when searching "Tammy" on Goo [...]


Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten

Right To Be Forgotten [caption id="attachment_196385" align="alignright" width="275"] David Drummond[/caption] Writing today in the Guardian, Google's chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU's new Right To Be Forgotten mandate, as well as the difficulties in implementing the law, including naming some criteria where removals are less likely to happen. Some Links Restored; Removal Process "Work In Progress" From his opinion piece, about the restoration of some removals last week, Drummond wrote: Only two months in our process is still very [...]


How Local SEO Automation Delivers Results for Multi-Location Businesses – July 15 Webcast

Digital Marketing Depot presents "How Local SEO Automation Delivers Results for Multi-Location Businesses" this Tuesday, July 15 at 1 PM EDT. Bill Connard of Rio SEO will discuss the planning, execution, measurement and ongoing optimization needed for effective local SEO. We'll also discuss how to measure the effectiveness of local search efforts and how to track local search performance. Registration is free at Digital Marketing Depot. [...]


Should You Gate Content? The SEO Implications

gates-shut--closed-shutterstock Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There's no magic answer to this question, but there are some important considerations to address in order to decide your course of action. Search Robots ≠ Humans First and foremost, from an SEO perspective, it's important to understand that search engine robots and humans are not equal. Search robots navigate and read a site very differe [...]


Google’s EU Censorship Removes Links For More Than Just Names On Their Own

eu-forgotten-forget-600 It turns out that those in the European Union asking Google to "forget" links they don't like that appearing for searches on their names are also getting links removed for any search that involves their names and additional words, rather than just their names alone. Until now, it wasn't clear that Google was removing links for more than just names on their own. But the company has confirmed to me that this is the situation. Filtering For More Than Just The Name To understand, let's assume there's someone named "Emily White" who doesn't like that a search for her name on Google brings [...]


Looks Like Google Hates “Jersey Boys” Just As Much As The Film “America”

movies-ticket-popcorn-600 Filmmakers behind "America: Imagine the World Without Her" have accused Google of keeping their movie's showtimes and locations from appearing in search results. As it turns out, "America" isn't the only film not getting fair play from the search engine. Based on our research, if there is a conspiracy theory at work -- it's not exclusive to D'Souza's "America." Google doesn't appear to be a fan of The Four Seasons or evil, either. That's because after searching the top ten box office movie titles from last weekend, neither "Jersey Boys" nor "Deliver Us from Evil" returned movie showtim [...]


Study: Why, When & How Often Google Indexes Individual Tweets

twitter-gears-machine-600 Figuring out when and why Google indexes a specific Tweet has long been a conundrum and point of angst for many SEOs. Of course Google does index Tweets, but the methodology has seemed like a total crapshoot -- until now. The good folks over at Stone Temple Consulting have attempted to crack the Twitter indexation case with a detailed report chronicling more than 19,000 Tweets and from selection of various sized accounts. The study used the site search operator (site:) combined with the inurl operator (inurl:) to identify the number of status' that were in fact indexed by Google. It [...]


“America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results

Google TV Logo The Hollywood Reporter writes that Dinesh D’Souza's movie, "America" is not coming up properly in the Google search results and as a result, they are getting complaints that the movie is not available in local theaters near movie-goers. Dinesh D’Souza's lawyers sent a letter to Google's chief legal officer, David Drummond demanding Google fix the issue. If you search for [america movie] in Google, you won't get the showtimes box you'd get for searching for other popular movie names. Here is what you see in Google: Note, you see the carousel of movies, but none show the new [...]


Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

analytics-devices-mobile-desktop-600 Everyone knows that browsers don't always report where visitors came from when they arrive at a website. When they don't report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered "Direct" -- which really means, "we have no clue where they came from, maybe they typed the URL in or hit a bookmark." We've all lived through changes that have impacted Direct traffic as recorded by our analytics programs. Remember back in September 2012, when iOS 6 was released and suddenly lots of sites lost organic search traffic but gained an equal amoun [...]


5 Bad Link Building Habits To Break Now

erase-bad-habits-shutterstock For those who have been in the SEO industry for a while, you may remember the glory days of link building -- you simply submitted your site/article/address/name, etc., and had 100 links within 24 hours. That sure was awesome. Unfortunately, those days are over -- yet for many, bad link building habits are lingering. How many times have you seen an easy link and thought to yourself, "Just this one submission won't hurt my site," or, "My competitors are doing it, so I can, too"? If the answer is more than once, then you'd better keep reading. These days, link building is no longer ju [...]


How To Integrate SEO Ranking Tools With Analytics Tools

data_intregration_shutterstock Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don't often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. The main benefits of integrating SEO ranking tools with tools like Google Analytics and Adobe Marketing Cloud include: A single reporting platform by which to evaluate your SEO performance Continued visibility into SEO performance in the aftermath of the shift to 100% keyword not provided Ease of bid optimization or co-optimization of pai [...]


SEO Should Not Be Held To An ROI Target — Here’s Why

seo-target-dart-600 Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It's because of two things: SEO is not a marketing channel SEO is not an investment; it's a requisite Let's dig deeper into each statement. SEO Is Not A Marketing Channel Dollars appropriated for SEO services tend to come out of the marketing budget. As a result, it's held to the same leve [...]


The 4 Truths About Link Building

chain and lock The world of link building hasn't just evolved over the last couple of years -- it has been completely turned upside down. In essence, what in many ways was once a relatively easy business has become a formidable venture to maintain. Just a few years ago, finding sources to build links in bulk was a highly profitable business model for SEOs. Clients were willing to pay premium prices for link building and the associated benefits to their businesses’ search results. Today, however, the growing challenge of Google penalties has reduced the effectiveness of old link building activities down [...]


The EU’s Right To Be Forgotten Is A Mess & How Google’s Making It Worse

Right To Be Forgotten "The road to hell is paved with good intentions," the saying goes. There are plenty of good intentions with the EU's Right To Be Forgotten mandate, as well as Google's attempt to meet new obligations under it. Things are still going to hell regardless. Thanks to the new right, the EU has helped enable convicted pedophiles to ask that their actions be forgotten. It has ensured that businesses convicted of fraudulent activities can seek to have these hidden from the public. And it led this week to censorship of content from at least three major EU news publications. Google, which initi [...]


Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave

matt-cutts-600x338 Google's Matt Cutts -- who holds the title of "distinguished engineer" -- is taking a break from his duties as Google's chief web spam fighter. Cutts has announced on his personal blog that he's taking leave through October. It will be the longest break Cutts has ever taken from Google since he started with the company back in 2000 and since he began overseeing the web spam team in 2004. It's also one that he writes is overdue. From his post: When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she'd get to see more of me. I talked about this as recentl [...]


Google Hits Poland Again With Link Network Penalties

google-poland-600 Four months after Google's first link network penalty in Poland, Google has targeted an additional two Polish link networks this morning. Google's Karolina Kruszynska, a spam fighter, posted on Twitter that the most recent wide spread manual action targeted two link networks in Poland: @rustybrick We took action on two link networks.— Karolina Kruszyńska (@karo_krus) July 3, 2014 Google's Matt Cutts confirmed this as well on Twitter after Bartosz Góralewicz showed evidence on of massive manual actions being sent out in Poland. Bartosz posted a screen shot of manual actions [...]


Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down

panda-xcu-600 Yahoo has announced another round of product cuts and changes, all part of what it calls a continued effort on "furthering our focus." The most notable cut announced today is the upcoming closure of both Yahoo Voices (voices.yahoo.com) and the Yahoo Contributor Network (contributor.yahoo.com). The former is Yahoo's home for user-generated articles; the latter is the network of authors that generates the content. Yahoo says that Voices will shut down on July 31st -- a help document pegs the exact (and odd) time at 11:38 pm on July 30th. The Yahoo Contributor Network will follow "by th [...]


Former Googler: Links That Change Are Trusted Less By Google’s Algorithms

google-links-featured A former member of the Google search quality and web spam team, Pedro Dias, said publicly on Twitter yesterday that "Google is less likely to trust a link once it has changed from the first time it was seen." So if you changed the anchor text or URL path of the link, the value and trust of that link will be less than it was before you made any changes. Here is Pedro's tweet: Did you know Google is less likely to trust a link once it has changed from the 1st time it was seen? — Pedro Dias (@pedrodias) July 1, 2014   Is This True? As I covered, I asked Pedro what his source o [...]


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