SEO
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SEO for user activation, retention and community
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value.
Video search optimization: Top tips for 2024
Learn the pros and cons of YouTube vs. self-hosted videos for SEO and ways to maximize the impact of your video content.
How to improve and monitor Interaction to Next Paint
What you need to know about Interaction to Next Paint, Google’s new Core Web Vitals metric.
Google adds support for product variants and clarifies return fees
The new product variants has three new properties; hasVariant, variesBy and productGroupID.
Shop with Google AI launches for select users
This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images.
Will traffic from search engines fall 25% by 2026?
Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.
Google wants you to label AI-generated images used in Merchant Center
"Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images," Google wrote.
SEO strategy: 3 steps to strategic SEO planning
A simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly.
Voice search optimization: What is it and how important is it now?
Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
Google gets tough on third-party ordering and booking providers hogging GBP listings
Google mandates third parties to let merchants easily disconnect services from Business Profiles. Learn more about the new opt-out process.
How to hire an SEO agency: The definitive guide
Learn key steps for selecting the right SEO agency for your business. Vet vendors by assessing their reputation and watching for red flags.
Report: OpenAI working on web search product
The creator of the popular generative AI tool ChatGPT may be working on a search engine to try and compete with Google.
Google’s new search experiences in the European Economic Area
Due to the DMA, Google has launched new rich results, aggregator units, refinement chips and flight results.
Featured snippets disappear from the Google search results
Did Google intentionally remove the featured snippets or is this a new bug?
Reddit shown excessively in Google product review search results, study finds
Google has a severe diversity issue in Search results as Reddit absolutely dominates the Discussions and forums SERP feature.
Google local pack not showing for many searchers
In some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not.
Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
The synergy of customer journey mapping and ecommerce SEO
Syncing SEO with the customer journey is crucial for success. Learn how to map customer touchpoints and optimize content for conversions.
Boost organic traffic with data-driven SEO
Take the guesswork out of SEO. Learn proven tactics to increase qualified traffic.
Debunking common Google E-E-A-T misconceptions
Learn why Google doesn't use author bios and other assumed E-E-A-T elements for search ranking and what they may actually use.
Google says it took down 45% more fake reviews in 2023 thanks to new algorithm
Google also shared new stats on actions it took in 2023 to block fake reviews and local listings.
Mastering NLP for modern SEO: Techniques, tools and strategies
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.
Artificial Intelligence Optimization (AIO)
Using generative AI to improve existing content: Top tips + sample prompts
Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more.
Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps
We ask Search Engine Land's SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE.
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
Google drops Web Stories from image results, Google Discover carousel view and more
Google changed where Web Stories show in Google Search and Google Discover - a long time coming...
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
TikTok pushing users to add Search shortcut
TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen.
How SEO grows brands: The science behind the service
SEO is an investment in brand growth, not a short-term ROI play. Learn how SEO boosts brand availability and acquisition of new buyers.
Google renames Bard to Gemini, unveils paid version of Gemini
Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of Google One for $19.99 a month.
Want to speak at SMX Advanced? Now’s the time to submit your session ideas
SMX Advanced returns June 11-12. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.
Product page SEO: A complete guide
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
SEO and UX: Finding the strategic balance for optimal outcomes
Blending SEO and user experience is crucial. Learn how SEO plus user experience creates optimal search visibility and user satisfaction.
One year later: Little change to Microsoft Bing’s search market share
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
What is digital PR for SEO?
Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO.
How to build a $10 million SEO agency
From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire.
SEO KPIs: Embracing user-centric metrics
Go beyond static SEO metrics. Integrate dynamic, user-centric KPIs to gain meaningful insights into evolving user behaviors and search trends.
Yandex search engine sold in $5.2 billion deal
The sale follows a tumultuous period that began with Russia's invasion of Ukraine. A consortium of Russian investors now owns Yandex.