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Use These Tools To See What Entities Are On A Web Page

How to see your webpages like a search engine does Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that will help you identify entities on a web page. These tools include: Interesting /Chrome plugins/extensions that enable you to see entities derived from structured data/markup as you surf any web page A fantastic visualization tool for entity graphs which can be run locally on your computer Tools that extract entities on a web page usin [...]


Google Removes Author Photos From Search: Why And What Does It Mean?

Google Removes Author Photos from Search: Why and What It Means The search world was rocked by yesterday's announcement by Google's Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days. The pressing question for most people is why would Google do this? The next question, if you've personally invested in implementing Google Authorship, is what this means for the future of the Authorship program and any possible "author rank." As someone who has intensely followed, studied, and made use of [...]


PR Newswire’s Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers

google-panda-featured When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company's answer to recover from the algorithmic penalty is to "take action" against press release spammers through new internal quality guidelines for press release submissions. SearchMetrics showed a significant drop in SEO visibility for PR Newswire, a drop ~63% after Panda 4.0 was released: PR Newswire announced "new copy quality guidelines" that their editorial st [...]


Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]

competitive-analysis-shutterstock When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO) consultant Aleyda Solis observes: One of the most important activities for any SEO process is the initial competitive analysis. In a nod to how important she thinks it is, she created a sophisticated workflow to guide SEOs through the competitive analysis process. Loren Baker, Founder of Search Engine Journal, agrees that competitive analysis is an essential tactic in the SEO repertoire, and makes several observations about the benefits that [...]


Google Begins Removing Search Results Over “Right To Be Forgotten” Demands

eu-forgotten-forget-600 Google has begun processing and removing the approved submissions done through the right to the Right To Be Forgotten Form. The Right To Be Forgotten is a European Court Of Justice ruling from May 2014 that EU citizens could request that search engines remove links to pages deemed private, even if the pages themselves remain on the internet. Those requests are now being removed from the search results. Here is a screen shot of the disclaimer for the search results for [max mosley] in Google UK: It reads: Some results may have been removed under data protection law in Europe. [...]


RIP Technorati Blog Search & Rankings: The Once Popular Blog Tools Have Been Sunset

Technorati-Top-100 Technorati was once the go to source for blog search and blogger discovery thanks to their authority scores, top lists and blog claiming processes. The Technorati Authority score was a status symbol, something that companies fought hard to improve. At the end of May, Technorati quietly announced that they were taking the company in another direction - one geared toward publishing and advertising instead of blogs. Over the years, Google overtook the blog search provider which constantly re-invented itself, bringing about rankings in 2007. These rankings eventually powered other r [...]


Google Drops Profile Photos, Google+ Circle Count From Authorship In Search Results

google-authorship-featured Google's John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Mueller said that the "click-through behavior on this new less-cluttered design is similar to the previous one." For some reason, I highly doubt that, but webmasters can be the judge of that as this gets rolled out. Here is the new design for authorship. Notice that all you see is a clickable author name: Here is the old format, where [...]


VIDEO + SLIDESHOW: No, SEO Is Never Dead…It’s Just Trying To Be

SEO Is Never Dead - SMX Summit Presentation by Marshall Simmonds Even though Google needs SEOs and SEOs need Google, the search giant continues to make our jobs more challenging. The strategies and tactics that work for search and users has radically changed and yet there are still constants and will continue to be many opportunities for resourceful SEOs. In this presentation, veteran search marketer Marshall Simmonds details the frustrations and risks faced by SEOs today, and will highlight the current and future opportunities for SEO and audience development. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. No, SEO is Nev [...]


The Inevitable Happened: First Company Provides “Right To Be Forgotten” Removal Service

EU Google Now that the European Courts have given its citizens the "Right To Be Forgotten" in major search engines, the inevitable has happened -- a brand new business model built on removal requests has taken shape. In response to the EU giving individuals the right to request Google remove URLs from its European search results, Reputation VIP has launched Forget.me, an online service that appears to be the first designed specifically to help individuals complete Google link removal request forms. Acting as a middleman between an individual and Google, Forget.me is the frontrunner in what will mo [...]


SPONSOR MESSAGE: Hate duplicate business listings? Us too! Play Whack-a-dupe!

Use the power of Yext to whack pesky duplicate listings. [...]


Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013

seo-200 A newly released report from Shareaholic claims the top five search engines -- Google, Bing, Yahoo, Ask.com and AOL -- have all experienced a decline in search traffic since December of 2013. Using data from December 2013 through May 2014, Shareaholic evaluated aggregate organic search traffic numbers from more than 300,000 publishers reaching an audience of more than 400 million monthly unique visitors. The report shows Google's search traffic fell 17 percent between last December and May of this year. Bing, Yahoo, Ask.com and AOL saw an even bigger drop in search traffic numbers [...]


The 10 Worst Link Building Assumptions

broken-link-featured Over the past few years, one of the biggest problems I've faced is educating clients about search marketing -- about what's reasonable to expect and what isn't in the world of link building. It can be difficult, especially in the winning-the-business stage, to admit that you can't turn lead into gold, but being honest and clear with clients to set appropriate expectations can set you up for success in the longer term. If they're the right client, they'll be smart enough to understand. When we started the company, we stayed quiet and let the clients dictate what we did for the most part, [...]


Google’s Knowledge Graph Is Showing Step By Step Instructions: Here Are Some Examples

google-data-knowledge-brain-featured Earlier this year, Google began offering much more detailed answers in the top Knowledge Graph box. Shortly after that was introduced, Google also began expanding those answers into a bulleted list format. We've been seeing these bulleted lists, especially in "how-to" like queries for months now and here are some interesting examples. In the example above, notice how the first result is not being used for the answer here. Google is making an effort to give the publisher a nice big link, but the truth is the user really has no need to click through to the publisher's site to get the a [...]


How Content Quality Analysis Works With SEO

Keyword Relevance Test Results The Periodic Table of SEO Ranking Factors panel at the recent SMX Advanced show stimulated some fresh thinking for me on the role of content analysis and SEO. In particular, Marcus Tober of Searchmetrics shared some interesting data from one of their latest studies. What I'd like to discuss here is the notion of co-occurrence analysis (which is available in Searchmetrics Suite as Content Optimization). What Is Co-Occurrence Analysis? In the world of keywords, this refers to an analysis of what words appear most commonly on a page. Imagine you create a page on women's shoes. You can the [...]


Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue

google-news-featured German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. This time, the publishers want an 11% cut of Google's revenue related to them being listed. The news comes from Jeff Jarvis, who writes that a group representing about half the major news publishers in Germany have a started an arbitration process demanding that Google pay 11% of revenue related to listing links to and descriptions of their content. The actual suit (in German) from the VG Media industry group [...]


Want To Future-Proof Your SEO? 6 Ethical Guidelines To Consider

SEO_Ethical Ethical SEO is a popular selling point for agencies and consultants, but what truly constitutes ethical SEO? Following are some guidelines for performing ethical SEO. By sticking to these guidelines, you'll keep your reputation, your clients, and the search engines happy! 1. Follow The Search Engines' Guidelines First, the obvious. Search engines have rules of the road. Learn them. Google Webmaster Guidelines Bing Webmaster Guidelines Yahoo Content Quality Guidelines Webmaster guidelines include: Descriptions of the types of content search engines want to serve in their res [...]


How To Promote An E-Book Launch With A Be Everywhere Day

bullriding_shutterstock_42476785 It's no secret e-book launches are usually boring, and oftentimes dreadfully so. [caption id="attachment_193593" align="alignright" width="300"] The Be Everywhere Day: Be everywhere your market is.[/caption] This is because, well, it’s hard to be creative with yet another PDF launch -- especially if you’re in a saturated market. How can you create an e-book launch that generates some real attention? The Be Everywhere Day concept might be worth a shot -- but know that you will need plenty of planning and prep time to execute it successfully. The idea behind a Be Everywhere Da [...]


The Feature Google Killed The + Command For — Direct Connect — Is Now Dead

google-plus-signs-600 Cast your mind back to November 2011, only a few months after the launch of Google+. That's when Google made one of its biggest Google+ification moves. It demoted a long-standing search feature involving the plus symbol so that searchers could instead more easily reach new "Google+ Pages" that had been launched. Today, this "Direct Connect" feature is forgotten and broken. How Direct Connect Worked When Direct Connect launched, Google promised that people could go directly to popular pages on Google+ by beginning their searches with a + sign followed by a few characters of the page's name. F [...]


WATCH: Matt Cutts AMA Keynote At SMX Advanced 2014

matt-cutts-danny-sullivan-600 You already read the live blog and news coverage. Or maybe you were one of the lucky ones who was in attendance last week for the annual Matt Cutts "You&A" AMA-style keynote conversation with Search Engine Land's Founding Editor, Danny Sullivan, at SMX Advanced. Either way, you can now catch (or catch again) the full interview as it happened on June 11. We've uploaded it to YouTube and embedded it below to save you a click. You'll hear Matt and Danny talk about the Payday Loan 3.0 announcement, what happened to MetaFilter, Google's changes to reconsideration request replies and much [...]


A Step-By-Step Guide To Link Building For Boring Industries Or Products

innocent-drinks Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine optimisation is more akin to a typical PR campaign than a traditional SEO campaign -- and the former, in my opinion, is the way that most digital agencies should be positioning themselves. Yes, I'm gonna say it: content marketing is the way forward. Now that I've got that buzzword out of my system, we [...]


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