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Why You Shouldn’t Worry About SEO Costs But Focus On What It Earns

money-trap-mistake-featured You're at Victoria Park in Ontario, preparing to swing from an 80-foot cliff and fly 200 feet across Elora Gorge before rappelling down to the river like a human spider. Your guide asks you to pick a rope. Would you ask for the cheapest rope -- or the strongest? Will you look for the shortest length -- or one long enough to reach the ground? Obvious, right? Yet, business owners rarely apply the same logic when it comes to making business decisions. They look for the cheapest SEO solutions, wanting to pay the lowest hourly rate, for the fewest hours just to save a few dollars. [...]


Google Adds Concert Dates To Knowledge Graph

knowledge-graph Google announced today it is now adding concert dates to its Knowledge Graph. According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist's official website if the site includes structured data markup. The announcement listed three ways webmasters for musical artists could take advantage of the new concert listings: Implementing schema.org markup on the artist's website. Install an events widget like Bandsintown, BandPage, ReverbNation, Songkick, or GigPress that has structured data markup built into it. Use Google's webmaster [...]


Google To Publishers Concerned Over The Knowledge Graph; Searchers Still Need Your Content

google-logo-glow-featured In the keynote session last night at Search Marketing Expo West, Google's head of search, Amit Singhal tried to address the concern of publishers that their content is being scraped and used by Google's Knowledge Graph, ending with the user not having to click on the search results to get the answer. Danny Sullivan, in his interview of Amit Singhal, brought up the tweet that went viral showing how Google is considered by many as a massive scraper site. Amit addressed the concern with an analogy. Amit equated Google's knowledge graph to a swiss army knife while equating the publishers con [...]


Live Blog: Head Of Google Search Amit Singhal Keynote At SMX West 2014

amit-danny-smx-west Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We're wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google's Amit Singhal and Danny Sullivan, founding editor of both Marketing Land and Search Engine Land. Singhal has overseen Google's search engine ranking algorithms since 2000. From the Knowledge Graph, to Google Voice Search, to Google's new "Hummingbird" algorithm update, no one has better insight into Google's many methods of trying [...]


It’s Conference Season! 5 Ways To Build Links At Events

relationship building pyramid Spring brings more than just a (long-awaited) reprieve from this intense winter we've been having. It means conference season is upon us, which means a (much-needed) break away from our computer shackles for some good ol' fashioned networking. It's also a perfect time to build links. Yes, conferences are a fantastic opportunity to build links. How? Meet People I know. This seems obvious, but I can't tell you how many people I see at conferences who don't make an effort to actually talk to the people they're sitting next to in a session. Or worse, don't break away from the people they trav [...]


Google Now Targeting Italian & Spanish Link Spammers

google-links-featured Less than a month after Google targeted Polish link spammers and German link spammers, Google's head of search spam, Matt Cutts announced that the company is targeting more countries. Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to promote their sites. He posted both announcements on Twitter and the localized Google Webmaster Blogs. Here is the Spanish warning on Twitter and it links to the Spanish webmaster blog at Google. A reminder (in Spanish) about unnatural/paid links and that we're willing to take action on them: http://t.co/uTBdJ [...]


SPONSOR MESSAGE: Webcast – Link Building in 2014

link-building-student-chalkboard-featured Webcast: Link Building = Successful Marketing. Join us Thursday March 27th to hear link building expert Jon Ball, Page One Power’s Co-Founder and CEO discuss - New techniques for strategic long-term link building success; Does guest blogging really work; Is there a way to leverage your homepage to get your sub-pages ranked higher? Also, we will take live audience questions, come prepared! Register now! » [...]


BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics

patents-600 Oh no they didn't: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after competitors that it perceives to be infringing. The patents in question broadly pertain to various automated SEO software tools: 8,577,863: “Correlating web page visits and conversions with external references” Granted 11/5/2013 8,478,700: “Opportunity identification and forecasting for search [...]


Creating Content For Your Users That Will Also Get You Links

Sephora existing customers When you're crafting content, you obviously want to create something that your users want to see; but, that's not always as easy as it sounds. How can you tell what they want? How do you know what they need? Perhaps just as important is this question: how can you craft something that appeals specifically to them but also appeals to a broader group (like potential customers)? Find Out What Your Audience Wants Ask Your Customers. If you send out an email newsletter, ask them to contact you and share ideas of what they'd like to see on the site. Ask them on Facebook and Twitter. Ask them in [...]


Matt Cutts Video: How Google Determines What’s A Paid Link

google-war-links-featured Google head of search spam Matt Cutts released a pretty detailed video discussing the Google webspam team's criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is the link an explicit link for sale; then, the others are less obvious. The others include: how close is the value to money, is it a gift or a loan, what is the intent of the audience and is it a surprise or not. Explicit Link Sales Links that are explicitly sold for money are the most obvious. A webmaster sells a [...]


Is Chasing AuthorRank A Waste Of Time For SEOs?

author On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel="author" tag. It did not take long before the speculation started -- when would Google start using data from this new tag to impact rankings? The industry took to referring to this concept as AuthorRank. Note that Google never uses this term, and they continue to talk only about "Authorship." However, Google has continued to fan the flames with periodic comments on this topic, the most famous of which came from Google executive chairman Eric Schmidt in his book The New Digital A [...]


Google Bug Turned Entire Web Into “Lorem Ipsum”

oops-mistake-error-600 Lorem Ipsum is boilerplate text commonly used by the design community to illustrate how the text on a website or print design will look within the visual graphical creatives. It turned out that the boilerplate text of Lorem Ipsum was used on every webpage, according to Google. On Friday, Gabriela Vatu picked up on the weird issue with Google showing Lorem Ipsum content in the search results snippets when you search for the term [Consectetur] plus any site name. We were able to replicate the issue and asked Google what was up. Google told us this was "an internal indexing issue," and they [...]


Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral

gone-viral-600 Perhaps it's SEO's "Oreo moment," a tweet relating to search engine optimization that's gained nearly as much attention as Oreo's famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness -- a real-life example of Google doing the type of thing in search it seems to be telling others not to do. Yesterday, the head of Google's web spam team Matt Cutts announced a new Google Scraper Report for publishers to use if they see a site that has copied or "scraped" its content and which outranks the publisher in Google searches. That quickly brought up a number of people j [...]


When To Consider A Backlink Cleanup

backlink cleanup If you've been paying attention to the SEO world over the past year and a half, you know that link removal is all the rage. There are countless tutorials that detail how to go about identifying and getting rid of harmful backlinks. If you have the tools, time, patience and ability to follow step-by-step articles, backlink cleanup is arduous, but doable. What these guides fail to mention, however, is when it's best to cleanup your backlink profile. Is it best to wait until you've received an unnatural link warning from Google? Or should you proactively deal with the spammy, paid link filled ti [...]


How Fast Is SEO Really Changing? A Look Back At Search Ranking Factors

seo-600 Ready for a walk down memory lane? The Search Ranking Factors studies by well-known SEO Rand Fishkin started in 2005, and he and his group have been churning out perceptive insights every two years ever since. If you take a look at how the findings have changed throughout the eight years that the studies have published, some interesting trends emerge. And, if you’re struggling with justifying SEO investments with the C-suite or investors, a historical perspective might be just what you need. Quick Background Don’t get me wrong: just one year’s study is packed with mountains of info [...]


Someone Outranking You With Your Own Content? Use The New Google Scraper Report

google scraper One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help. Called the Google Scraper Report, it was announced by the head of Google's web spam team Matt Cutts on Twitter: If you see a scraper URL outranking the original source of content in Google, please tell us about it: http://t.co/WohXQmI45X — Matt Cutts (@mattcutts) February 27, 2014 The Google Scraper Report form doesn't pro [...]


Hiding From That Google Penalty? It May Find You At Your New Home

hiding-afraid-scared-600 Did you know that even if you try to run away from your Google penalty, it might end up finding you anyway? In a recent Google Webmaster Hangout, hosted by Google's John Mueller, John said that even if you move your penalized site to a new domain name and don't redirect the penalized site, Google may still find it and pass along the bad signals. In the video, 23 minutes in, John answers my question about penalties following sites. He said that if the site is extremely similar and you simply move the site from domain A to domain B, that Google may pick up on the site move without you even gi [...]


Google’s Matt Cutts: While Scientific Content Is Great, Clarity & Focusing On The Searcher Is Important

matt-cutts-clarity In today's video from Google's Matt Cutts, Matt answers a question asking if Google prefers ranking content that is more scientific in nature or content that is "easier to read" with greater clarity. First off, Matt said it was a question that made him think, which implies that there is no exact answer. If you think about it, it depends on the searcher. If you have a more scientific or technical searcher, who may be an expert in the topic you are covering, then writing a more scientific response with detailed technical jargon is probably a good strategy. But probably there would be more vol [...]


Movie Sites Ranking Better In Google, Now That “Transient Issue” Fixed

slashfilm A couple days ago, we reported that Google was investigating an issue where several movie blogs lost their rankings in Google. The head of search spam Matt Cutts himself said, "I hope to dig into this soon." Well, he did and he restored the rankings for those movie blogs calling the ranking problem a "transient issue." Matt Cutts of Google told us: This was a transient issue that affected a small number of sites, and the issue is now fixed. It is indeed fixed. When I asked the owner of /Film, Peter Sciretta, if his traffic is back, he told me "yes, most of it but not all." Google told Pet [...]


SPONSOR MESSAGE: Webcast – Link Building in 2014

Webcast: Link Building = Successful Marketing. Join us Thursday March 27th to hear link building expert Jon Ball, Page One Power’s Co-Founder and CEO discuss -- New techniques for strategic long-term link building success; Does guest blogging really work; Is there a way to leverage your homepage to get your sub-pages ranked higher? Also, we will take live audience questions, come prepared! Register now! » [...]


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